12 Keywords, Auto World 20 19 Review.

The last graphic push of 20 19 naturally needs to review the domestic auto market throughout the year. This time, we choose a keyword every month to review what happened in the car circle this year.

1 month: Tesla laid the foundation stone.

65438+ 10 There was not much news around the car. After all, the Spring Festival is coming soon, and the auto market is not as lively as in previous years.

It's just that people in China are pinching their fingers and looking forward to the Spring Festival, while Christmas for foreigners is long over. So it is not difficult to understand that in the month of 65438+ 10, when we were all waiting for "let's talk about it later", Musk crossed half the world and parachuted into Shanghai Lingang, laying the foundation stone for Tesla China Super Factory.

Wait, don't you think you haven't recovered yet? I obviously feel that the domestic model was made not long ago? 3 just rolled off the production line, how can it be June 5438+this year 10 to lay the foundation stone for the factory, unless the year is wrong?

It is true that the groundbreaking ceremony for the first phase of Tesla Giga Shanghai was held in Lingang, Shanghai on October 7th, 2065438+2009/KLOC-0. And on 65438+February 30th, the first batch of 15 domestic models? 3 has been officially delivered to internal staff.

Let's not say that Tesla's price adjustment behavior is more frequent than stock price fluctuations this year. It is enough to make a lot of traditional car companies feel ashamed by saying that the efficiency from the establishment of the factory to the production.

February: Weilai fuel consumption

People sit at home, and pots come from heaven. This sentence is simply a true portrayal of Wei Lai in February.

While other employees are still sitting in the office tasting the seven lounges during the Spring Festival holiday, Weilai's public relations department is already busy. At present, the situation is in full swing, and I would like to thank Wang Tonggen for another 65438+ million+article: Weilai ES8, an electric car burning 35-40 liters of diesel per 100 kilometers.

The cause of the fire in the article is also simple and rude. On the one hand, it comes from the powerful flow buff and the psychedelic operation that ensures the car to burn oil to generate electricity and charge on the way, which finally creates the "fuel consumption" of ES8 running 35-40L in the cold area without charging piles. Such a conclusion will naturally lead to high-frequency doubts about Weilai and even new energy vehicles.

It's just not over yet

In the following August, Weilai Automobile was once again pushed to the forefront of user privacy issues because of the disclosure of the detailed route of self-driving.

Then the problem is coming. Is it Daxing 'anling that Wang Tonggen and his party went to Keshiketeng Banner in Chifeng City, Mongolia?

March: Demolition in Chen Tian

On March 18, the demolition of Chen Tian, which has been circulating on the Internet for a long time, finally entered the practical stage.

Maybe you don't play with modified cars, maybe you just go to a 4S shop to repair cars, but as long as you are interested in cars, you may not have heard of the name "Chen Tian".

For Guangdong players, Chen Tian is like their own back garden; And this holy place really became famous in World War I, dating back to 20 15. At that time, the module of a BMW 3GT in AutoBild, a German automobile magazine, was completely stolen. The stubborn Germans were not reconciled, so they tracked it through the GPS positioning of the car, and then found that after dozens of days of turnover transportation, the stolen car was actually tossed all the way from Germany to Chen Tian.

Although it is a gross violation of the Tao, Chen Tian has proved with practical actions that your father is still your father.

For example, Chen Tian scientists dissected and repaired Tesla's 18650 lithium battery pack by hand; For example, before the G20/28 version of the 3 Series went on the market, there was a full front surround+headlights in the Chen Tian market; For example, foreign countries are still holding press conferences, and Chen Tian has sold the entire front face of Maibakh GLS.

Of course, there is no need to be too sad about the demolition in Chen Tian. The whole market has actually moved as a whole, and I believe more legends will be written in the future.

April: Mercedes-Benz Rights Protection

Mercedes-Benz women's rights protection undoubtedly shocked the whole automobile circle, even jumped out of the automobile circle and upgraded to social news.

On April 9, Mercedes-Benz owner Xue bought a Mercedes-Benz car, and later found that the new car actually leaked oil. In order to protect her rights, she went to a Mercedes-Benz 4S shop in Xi 'an, sat on the hood and cried about her experiences. The whole process was filmed by others and uploaded to social platforms, which exploded the whole network at one time and even caused many rights holders to follow suit.

Although the Mercedes-Benz female car owners were bargain-hunting by the big V in the following days, they fell into many debt disputes; However, on the issue of Mercedes-Benz's individual rights protection, the female car owners still won a great victory without any suspense.

Because it was determined that the vehicle had quality problems, Mercedes-Benz replaced the female car owner with a new car; 4S shop violated consumers' personal and property safety rights and was fined 500 thousand yuan; Misleading consumers to pay related service fees and fined 500,000 yuan. Lizhixing's two stores in 4S were also suspended by Mercedes-Benz.

In order to reshape the brand image, Mercedes-Benz later launched the so-called "service convention", shouting: "Never bundle sales, force consumption, never use fake accessories, shoddy ..."

Then the problem is coming. Who knows how much big G will go up now?

May: Dieter dieter zetsche retired.

In May, the spotlight still fell on Mercedes-Benz, but the protagonist was Dr. dieter zetsche.

From 1976 to 20 19, Dr. dieter zetsche worked in Daimler Group for 43 years. The reason why he stepped down as chairman of the board of directors of Daimler Group and global president of Mercedes-Benz Automobile Group is quite natural. After all, just before, he had just celebrated his 66th birthday, and he was also a typical representative of retiring.

For the brilliant achievements of Dr Dieter dieter zetsche and the biography of his successor Kang Song Lin, please refer to Wikipedia. Let's talk about something that big guys are more interested in.

First, stepping on the departure point, Dr. dieter zetsche actually appeared in an advertisement of BMW, which made people stunned.

Secondly, he will receive the highest pension ever paid to the president-level employees in Germany. From 2020, the daily pension will be 4,250 euros, equivalent to 33,240 yuan, the monthly pension will be close to one million, and the annual pension will be over 10 million. ...

June: National Five Customs Clearance

The car market in June can be called quite psychedelic, because from July, some provinces and cities will implement the national six emission standards, and many brands are faced with the embarrassing situation that a large number of national five models need to be cleared. Once the inventory of Guowu really can't be sold, it will either be returned to the main engine factory and transferred to other places, or it will be sold as a used car first. The only * * * of the three options is not the best policy.

The only middle way is to reduce the price and dump. As a result, many models showed historical low prices in June this year, and the total sales volume in that month finally bottomed out.

July: The Beetle stopped production.

On July 10, the last Beetle model drove off the production line in Mexico, which also ended this automobile series with a history of more than 70 years.

Although the first generation of Beetle designed by ferdinand porsche has a glorious history, the two generations of replica models only continue the classic elements in appearance, and the vehicle positioning has also evolved from a "national car" to a very small personal car. In other words, two generations of replication beetles, although seemingly paying tribute to classics, are actually deviant.

The core reason why the Beatles finally stopped production is of course that there is a problem with sales. The global sales of the third-generation Beetle have been declining, from 96,5438+0,000 in 2065,438+04 to 64,000 in 2065,438+05, and then to 25,000 in 2065,438+06. The annual global sales of Beetle can't even compare with the monthly sales of a best-selling A-class car in the domestic market.

In fact, Volkswagen can also choose to test new energy on the Beetle like BMW. After all, customers facing such models are usually more receptive to new things; However, the reality is that Volkswagen has not planned the follow-up models of the Beetle, and began to give the previous production line to a brand-new SUV.

August: Pierre is dead.

On August 25, Ferdinand, former chairman of Audi AG? ? Pierre died at the age of? 82? Years old.

The grandfather of this old man is ferdinand porsche, the greatest automobile engineer in history, the designer of the original Beetle and the founder of the Porsche brand.

Ferdinand? ? Pierre has many scandals outside his career, but what is really remembered by the world is his amazing achievements in automobile history.

He not only designed the famous Porsche 9 17, but also served as an engine engineer of Mercedes-Benz, playing a strategic leader of Audi in the luxury field, and led the quattro four-wheel drive system, ASF all-aluminum body technology and TDI diesel engine that are still active in Audi brands.

In addition, Pierre also served as the chairman of audi ag, reshaped brands such as Seat, Skoda, Bentley and Bugatti, led the development of Phaeton, which is still talked about by people, and served as the former chairman of the supervision committee of Volkswagen Group.

For the achievements of the elderly, we can only look up and it is difficult to evaluate.

September: Lexus price increase

Since its listing, lexus ES has become one of the few "heterogeneous": even if the automobile market environment is in a mess, it can keep the trend of fare increase against the market.

In September this year, even more outrageous operations came. In 2020, ES, UX and NX directly raised the official guidance price, among which the hottest ES increased the price the most. Maybe Lexus has figured it out. It is better to hold the fat in your own hands than to eat it by the dealer at the price increase.

Of course, the government still has to find a reason for the price adjustment. For example, the rhetoric to deal with the price increase is to increase the configuration of multimedia systems and security systems.

So it looks like this: did you say that his price has increased? That's true. But has the configuration increased? It has also increased.

Just follow the routine operation of other brands, and usually take the practice of increasing the price without increasing the price when changing the annual model, and make up for the loss of vehicle freshness by improving the cost performance.

Of course, it doesn't make much sense to spit out this wave of operations now. After all, just two days ago, Lexus was fined more than 87 million yuan for manipulating the terminal car price. ...

October: China's automobile driving situation.

10, the car market is relatively calm, and the only thing worthy of attention is basically the driving condition CATC of China in the national standard announcement No.2019 13.

Compared with NEDC or WLTP which are widely used in China, the driving conditions of CATC China are more suitable for the domestic vehicle environment and conditions. The whole project team lasted for 3 years, and set up 5,500 collection fleets including various vehicles in 4 1 city nationwide, collecting about 55 million kilometers of driving data.

Although the overall framework of CATC has been built, the details of the whole working condition are still in the process of further optimization. For ordinary users, after the formal implementation of CATC, both the fuel consumption of gasoline vehicles and the cruising range of new energy vehicles will be more reference.

1 1 month: electric mustang

Wild horse? Mach-E is the English full name of Ford's brand-new electric vehicle.

Although the prefix is the familiar mustang, this mustang is not a familiar muscle car, but a ... it is even difficult for you to accurately describe whether it is an SUV, a car or a four-door coupe. It doesn't matter. The point is, mustang? Mach-E is an electric car developed by Ford from scratch, with exclusive design, brand-new platform, cool functions and powerful performance.

Seeing a bunch of flashy PPT, finally several new forces successfully moved from 2D to 3D. It's time for traditional car companies to show their true technology and not rush to show their pure electric products. Where's the mustang? Mach-E is Ford's answer sheet.

Talk about something else. As we all know, the less serious Musk wants to compile a "sexy" car name series, such as Model? S, model? X and model? Y but why a model? E was squatted, but in desperation, it mirrored "E", and the next best thing was to use Model? The name of 3.

And disrupted the model of Tesla's naming plan? E, just for the mustang? Mach-E reservation ...

1February: Passat collision

The car market of 65438+February, which was originally calm, broke out completely in recent days. One is that Lexus mentioned above suffered a huge fine of more than 87 million yuan, and the other is Passat, which scored the lowest score in history in China Insurance Research Institute.

In the 25% offset crash test, Passat's A-pillar was seriously damaged and the passenger compartment space was occupied a lot. Even because of the deformation of the firewall, the whole center console moved laterally, and the main airbag didn't play a protective role at all, resulting in two hard contacts between the dummy's head and the instrument panel and the door.

Up to now, Passat's crash test is still continuing to ferment, and we will continue to interpret this incident in depth.

Overview of aluminum channel

In fact, there is a popular saying in 20 19 that this year is the worst year in the past few years, but it will be the best year in the next few years. It is not known whether the last half sentence is true or not, but at least compared with the rapid development in previous years, the 20 19 China automobile market does seem to be somewhat depressed.

In 2020, the confusion of fuel vehicles for the future and the anxiety of new energy for battery life will ease everyone's pessimism about the market?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.