What are the vertical rules of CCTV propaganda slogans?

The vertical arrangement rules of CCTV propaganda slogans are as follows:

According to the media's easy display, Chinese advertising language should be based on Putonghua and standardized Chinese characters. Under special circumstances, local dialects and minority languages may appear according to the needs of advertising creativity.

Hanyu Pinyin should not be used alone in advertisements. If it is necessary to use Hanyu Pinyin, it should be correct and standardized, and used at the same time as the standardized Chinese characters.

The use of idioms in advertisements must conform to the relevant provisions of the state. If there is creative need, they should be marked with quotation marks or appear in special fonts to show the difference, but they should not be misleading or have adverse effects on society. The stereotyped characters of registered trademarks, the original characters of cultural relics and historical sites, and the characters of enterprise names recognized by relevant state departments, etc. appearing in advertisements shall be consistent with the prototype and shall not be misleading.

when using words in advertising, typos, traditional Chinese characters, simplified Chinese characters and variant Chinese characters are not allowed. Due to the need of creativity, the use of calligraphy and calligraphy should be easy to identify and not misleading. In any of the following circumstances, traditional Chinese characters and variant Chinese characters may be retained or used.