Adhere to the connotation of higher education

As a person who insists on the connotation of higher education, I am puzzled and worried about the simplified "improper" enrollment method. These practices often ignore the fundamental purpose of education and only pursue short-term popularity and publicity effect, which will eventually lead to the decline of subject quality and the distortion of students' motivation. The following are some "indecent" enrollment guides/publicity I have seen:

Exaggerated slogan

Like "national key urgently needed talent schools!" "95% of graduates are employed with high salaries!" Such an exaggerated slogan obviously wants to gain attention through the enrollment stunt, but it is out of touch with the inherent curriculum and high-quality school-running concept.

Special effects and music of "Fried Meng"

It is also inappropriate if the promotional videos of schools are full of "explosive" special effects and music, and the main purpose is "sensory stimulation" and "fashion pursuit", rather than promoting the subject connotation.

"Campus miss congeniality Competition"

Taking "Campus miss congeniality" and other competitions as enrollment activities completely ignores the purpose of "all-round development of morality, intelligence, physique and beauty" pursued by higher education. The appearance characteristics of students are secondary, and the nutrition of internal quality is fundamental.

Exaggerate the salary of graduates

It is also misleading if schools often exaggerate cases such as "graduates work for Huawei with a monthly salary of 20W" and conceal the long-term career development curve of graduates. Sincere schools should accept the diversified development track of graduates, rather than exaggerating a single case.