How to write the title of self-media and new media copywriting to make it a hit?

The first type: a medium-sized title. A medium-sized title is a natural and plain way to condense the basic information of your article into one sentence and write it as a title. This kind of title can let readers know the general meaning of your article at the first time. We use it when modifying it, so as to bring some new ideas into the ordinary. At other times, it is not recommended for everyone to use it. Let readers know the content of your article immediately, and readers will not click to read.

The second type: designated title. The designated title is to identify your readers and write the title of the article. Metaphor: The designation of the era, the designation of the region, etc. are mainly to attract the target group and attract your fans very accurately. Therefore, when you write this article, you must be careful to bring these specific groups together with specific content, thereby expanding the spread of the same topic and causing some seemingly unrelated people to generate curiosity, and ultimately Click to read your article.

The third type: exaggerated title. Exaggerated title is a rhetorical method that deliberately exaggerates or reduces the image, characteristics, function, degree, etc. of a virtual object in order to achieve a certain expression effect. Many experts will always use such article titles. If you use them well, then you will succeed, otherwise you will be scolded by readers. Also, this kind of title must be grasped well, not too exaggerated and exceed the content of the article. , violating the rules of their respective media platforms.

The fourth type: interrogative title. There are two ways of writing interrogative titles: one is a question of doubt or incomprehension, and the other is a question. This kind of title is the result of a scream, asking for help. This kind of title is very attractive and is the most used among Internet writers. If you want to use this kind of title well, you must plan it carefully and not raise low-IQ questions.

The fifth type: Effect type title. Effect type is a causal phenomenon composed of some factors and some results in a limited environment. It is mostly used to describe a natural phenomenon and a social phenomenon. When choosing effects, you should pay attention to choosing those with big effects. Big ones are unacceptable. This kind of title is to take advantage of others. The star effect or some hot news effect is to take advantage of what everyone knows and give to yourself. The article is plated with a layer of gold to expand the reading of your article.

The sixth type: Playing cards not according to common sense. Playing cards not according to common sense means taking the opponent by surprise and narrowly defeating the enemy. If you want to break the rules, then you must first think clearly about what you want to do. Generally, you will How to do it well, and then think about how to solve it from the opposite side, and then think about how to catch it by surprise. It is a routine that does not follow common sense. The content is average. When making the title, it is based on unreasonable inferences, making everyone feel curious. This kind of title is mainly used in ethical topics, and the number of clicks is very large.