The significance of public service announcements

With the development of the advertising industry, advertising plays a big role in promoting certain products and other things, and also guides social trends to a certain extent. Among them, public service advertisements undoubtedly influence the behavior and practices of the public in terms of social morality and law. Public service advertisements are advertisements designed for the purpose of seeking public benefit and improving welfare benefits. They refer to advertisements that are not for profit but serve the vital interests of the public and social fashion.

A few years ago, CCTV broadcast a public service announcement - "Mom, wash your feet." The advertisement tells the story of a mother who, after washing her mother-in-law's feet, turned around and went to her son's room to wash her son's feet but found that her son was not there. When she was wondering, her son's childish voice came from behind, "Mom, wash your feet..." The mother looked at her son in surprise as he struggled to carry the foot-washing water, and smiled happily... This advertisement tells us about parent education. The best way is to start with yourself and infect your children through your own actions. Teaching by words is worse than teaching by example. The advertisement calls on mothers to be role models for their children.

We can see that public service advertisements are an important means of disseminating social morality, responsibilities and obligations at this stage. Their impact on society is self-evident, and we can also get a glimpse of the hidden meaning behind them.

From the first public service advertisement to the street slogans we see everywhere today, public service advertisements use short and concise language and profound images to quickly occupy the vast market and attract people's attention. At the same time, we inform the society that while developing the economy, we should also pay attention to the development of spiritual civilization. Public service announcements can be big or small, but the most important thing is their meaning.

The most fundamental purpose of public service advertisements is to change people's bad habits, change the bad social atmosphere, and create a civilized and harmonious society. The rapid development of social economy, the prevalence of hedonism, the decline of moral bottom line, the abundance of material life, the lack of spiritual life, and the rise of individualistic concepts have all made us see the importance and necessity of spreading public service announcements.

With its profound concepts, strong emotions, peaceful advocacy methods, and visual and personalized characteristics, public service advertisements have penetrated into the hearts of the general public and received widespread attention and recognition. Resisting bad social behaviors and bad habits has played an indelible and huge effect in persuading and promoting people to develop good living habits, improving overall quality and spiritual civilization, and promoting social progress and development. Public service advertisements have a huge and long-term role in society. They can carry forward historical traditions, change people's moral concepts, thinking methods, outlook on life and values, and improve the level of spiritual civilization construction.

(Luliang County Civilization Office Liu Zhengjuan)