Do you have a model letter on clothing foreign trade?

Opening letters should not be too long or too short. I don't think it's appropriate for some foreigners to open letters in short time. Nowadays, many posts emphasize that opening a letter should be brief, and you can understand it in one sentence, so don't use two sentences. However, opening an overly concise letter may not be effective.

Let's talk about the necessary premise of writing an open letter:

First, the title is more important than the text. Before writing a letter, the salesperson should first understand the general background of the target customer, including what market it belongs to, what products it specializes in, how to classify and name products, and what products it is interested in. Then find opportunities to prescribe the right medicine for their interests.

Some salespeople like to use greeting titles, such as hello and good morning. This kind of open title usually doesn't interest customers. First of all, people feel that you are unprofessional and impolite, and customers can't understand the purpose of this email. Some salesmen like to write only their own company name in the title, or write some general titles such as hope for cooperation, which is also not desirable. Buyers may not know the name of your company, but sometimes they think it is a sales email at first sight, so they pull it directly into the trash can. No matter how well the body of the email is written, it is easy to be rejected when encountering such a title.

Second, grasp the reality and needs of customers. So, how to make the title of your open letter stand out? Simple and popular, with a first name and surname when necessary; Taking product or personal highlights as the topic; In order to avoid conformity, attract customers' attention and stimulate their curiosity through novel wording or creativity; Have a certain or enough inflammatory.

Taking the products that customers are most concerned about as the title can promote their interest; Write about competitors, excellent suppliers, price butchers, etc. As a highlight of innovation in the title. To put it bluntly, it shows the confidence of suppliers. In fact, this title is not only the supplier's business strategy, but also from the customer's standpoint, which can directly target the actual situation and needs of the target customers.

Let's talk about a case study:

Dear Henry, I am glad to hear that you are buying xxxx products. We have been specialized in this field for XXX years, with the strength of main products 1, main products 2 and main products 3, with good quality and competitive price. Please don't hesitate to contact me if you have any questions. We will send free samples for your evaluation. A kind greeting, the beginning of such a letter, is a simple model for many novices. But there is no bright spot! In today's rampant spam, we need some attractive highlights!

Here are seven good opening letter title templates.

1, outdoor water heater.

Let the customer know the specific purpose of your product. If he has a demand or interest in this kind of product, he will click it soon.

Go to XXXX

Write the customer's name or company name to give the customer a feeling of being valued. There is a similar title: John, do you get along well with your supplier? The lethality of this title is reflected in naming names and being approachable. If you know the name of the recipient, please be sure to write it in your title and text. Most people are always sensitive about their names. The best respect for a person is to remember his name first. The same is true for writing emails. The customer glanced at it. Among the 100 titles, his name only appeared in your article, and the first click was probably your email.

3. Reply: courtyard heater.

The key to this title is the beginning, adding a word "Re:" in front of your own product. Generally, after we reply to someone else's email, the system will automatically add a "re:" in front of the original email to indicate that this is a reply email. If you add "Re:" to the first letter to the guest, it will give the other party an illusion: I feel that I have contacted before, and the customer will take a look.

The title reads: We are the supplier of XXX company.

At first glance, customers who have worked with large companies will be interested. Nowadays, many European customers often ask suppliers who they have worked with. If you add it directly to the topic, you will get extra points

5. Can your question about mp3 be answered on the spot?

Compared with factories, foreign trade companies obviously have some disadvantages, but advantages also exist. For example, the services provided should be better, more flexible and more comprehensive. This problem is the embodiment of this advantage.

Can you contact your supplier at 3 pm?

This is a headline written by a SOHO foreign trade salesman, asking customers if they can find your supplier at 3 am. Because of the time difference at home and abroad, sometimes customers are in a hurry when they encounter problems during the day, but it is late at night here, so we can't communicate in time. But SOHO can, because their working hours are flexible, which is their advantage. Expressed in the most straightforward and concise words, the lethality is extraordinary.

7. Quote Cathy Jo's method: On the basis of being fully familiar with the customer's website, we observe the advertising language of their website and then put the corresponding important content on it. At first glance, customers will have a familiar feeling about this title and will open it. Everyone is relatively concerned about the slogan of their own enterprise.

Finally, attach the full-text template:

Dear Henry, I am glad to learn that you are selling XXX products. Virtual is real, real is virtual. Let customers not know whether you met him at the exhibition or listened to the introduction of your peers, and can't remember your identity. Oh, is that Sam from the exhibition? You don't have to mention learning from Alibaba/Google or anything like that here. Customers are sometimes not interested in emails from people they have never met.

260 workers, 25,000 ㎡ clean workshop, 12 years experience, 3 years of Wal-Mart, ISO, CE & ampFDA certification, and arrive at Wuhan Port in one hour. This is our quotation on how to maintain excellent quality and competitiveness for valued customers all over the world. Concretely reflect the strength of the company, speak with numbers, cooperate with well-known customers, and confirm that the certification obtained is highly summarized in one word. Close to XX port, according to expert customer analysis, close to industrial concentration, it is probably a factory. Highlight quality and price. )

Our main products include XXX, XXX, XXX, xxxx, xxxx ... (briefly introduce the main products, don't write too detailed, just hit the customer's industry directly. Please contact us for more information if there are any products that meet your needs. (If necessary, please feel free to contact us and provide more information. We believe that any inquiry or request of yours will be dealt with promptly. At the beginning of Sam's letter, the problem that many beginners easily make is that the wording is not fluent enough. In addition, try to avoid using the first-person active voice too much. For example, many novices like to use We ... we ... we are actually very inappropriate: 1) invisibly narrowing the distance with customers; 2) Let the other party feel a kind of fast rhythm eager to express. If there is no specific content support at this time and the content is empty, it will be like a short and plain resume, which makes people unable to circle the key points and highlights. All right, open the letter of flesh and blood. 3) The promotion intention is too obvious. The key to opening a letter is not to show the intention of selling so clearly. Otherwise, if the email is sent out, the other party may immediately delete the desire not to read it carefully at first sight. In other words, don't use too much sales language ... it's not just me. Many foreign e-mail marketing articles say so, which is well-founded. Because people's psychological first reaction to sales promotion is repulsive.