The first spokesperson of the Air Force, Shen Jinke, retired and persisted in "combat position announcement" after 10 years of service.

On January 6, Colonel Shen Jinke, the first spokesperson of the Air Force born in the 1970s, stated on his self-media that he officially retired after 10 years of service in the press release combat post. "51 I am about to retire this year. I take off my military uniform and say goodbye to the compound. I feel a lot of reluctance to say goodbye, day and night, for 23 years. "He once said in his self-reported article, "As an Air Force member, I will always have a blue sky. , If there is a war, he will be recalled.”

On January 6, Shen Jinke announced his retirement in the self-media.

It is noteworthy that Shen Jinke’s last public meeting with media reporters as the Air Force spokesperson was two months ago on the afternoon of November 10, 2022. It was the day before the 73rd birthday of the People's Air Force. The Air Force and the Aviation Industry Corporation of China jointly held a press conference in Zhuhai, Guangdong. Nandu reporters saw on the spot that after sharing the surprise arrangements for the China Air Show on "Double 11", Shen Jinke and nine representatives of the Air Force pilots including the J-20 and Y-20 who attended the press conference celebrated the birthday of the People's Air Force in front of the birthday cake. At that press conference, what Shen Jinke said most was "gratitude."

Shen Jinke, who has a 35-year military career, is 51 years old and was born in a rural area in eastern Henan. In 2013, the Chinese military established eight press spokespersons for the first time in seven units including the Navy and Air Force. Colonel Shen Jinke, then director of the Air Force’s External Propaganda Office, became the first press spokesperson of the Air Force. At that time, he was the youngest among the eight spokespersons.

"The position of military spokesperson is in the battle position." Shen Jinke has insisted on "combat position announcement" in his 10 years of service. Just before New Year's Day this year, there was a social media "Take stock!" "Top Ten New Flight Tracks of the People's Air Force" uses a video of more than 5 minutes to show how Jian Shen Jinke has been patrolling the East China Sea, combat patrols in the South China Sea, deploying troops in the Taiwan Strait, heading out to the Western Pacific, cruising around the island, sharpening swords on the plateau, and overseas delivery in the past 10 years of strengthening the military. , fighting the epidemic and providing disaster relief, welcoming martyrs, and releasing press releases on the China-Russia cruise, they also illustrate the military news release mechanism of "battle position release, fact release, active release, and related release" that he explored during his tenure as spokesman.

Shen Jinke was at the Air Force press conference. Data map

After 10 years of service, he has experienced two "first terms" and is good at fighting "active battles" with public opinion

Public information shows that during his 35-year military career, Shen Jinke has experienced both the army and the air force. From a soldier in a company at the grassroots level to a cadre in a division, he has two "first posts" in his service experience. One is the first spokesperson of the Chinese Air Force; the other is the first director of the External Propaganda Office of the Chinese Air Force.

Shen Jinke’s self-report article published in the self-media mentioned that he was born in a family of teachers in a rural area in eastern Henan. He liked to listen to his mother’s stories about “mother-in-law’s tattooing” since he was a child. He also liked to listen to the storytelling “Yue Fei’s Biography” since he was a child. "Serving the country with loyalty and loyalty" is the goal he has always pursued. He always asks himself: Facing the responsibilities of preparing for war in the new era, what is his ability and ability to "serve the country with loyalty"? How should Chinese soldiers defend the motherland in the new era?

Nandu reporters observed that during his 10 years in office, Shen Jinke was the military spokesman who wore camouflage uniforms for most public appearances. Especially in the news release work of police patrols in the East China Sea, war patrols in the South China Sea, military deployments in the Taiwan Strait, and military exercises on the high seas, Shen Jinko released information at front-line airports to grasp the international voice and the initiative in public opinion. He also presided over a number of international press conferences attended by air force leaders from Russia, Pakistan and other countries, and explored the communication concept of "taking the initiative in public opinion, not only strategically speaking, but also tactically doing more" . He once said, "Creating a credible, lovable, and respectable image of China requires China's position, international vision, and both offense and defense. Especially in the era of all media, we must let the right voices take the lead, proactively set the pace, and set the rhythm correctly. Prevent and prevent some people from messing up the rhythm.”

On November 23, 2013, the Chinese government issued a statement announcing the establishment of the East China Sea Air Defense Identification Zone and an announcement on aircraft identification rules.

At 18:00 that day, Shen Jinke released the information "The Chinese Air Force's First Patrol of the East China Sea Air Defense Identification Zone", explaining to the world that the Chinese Air Force's air patrol in the East China Sea Air Defense Identification Zone is in line with international practice; corresponding measures will be taken according to different air threats. Protect air defense security. Since then, in response to the concerns of international public opinion, Shen Jinke has released seven times of information on the management and control of the East China Sea Air Defense Identification Zone, seizing the international right to speak.

Also on May 11, 2018, multiple types of fighter jets of the Air Force flew around Taiwan Island in both directions. The news was released to the world at home and abroad 5 minutes after the mission ended, two hours earlier than foreign media and Taiwanese media. Similar "first-note announcements" with information, attitude, emotion and stance include: the Chinese Air Force's multi-type fighter formation flew over the Miyako Strait, the Chinese Air Force's multi-type fighter aircraft flew over the Tsushima Strait for the first time, and the Chinese Air Force bombers conducted a battle patrol over Scarborough Shoal. The Chinese Air Force's Su-35 fighter jets patrolled the South China Sea, and the fifth-generation J-20 fighter jets were arrayed "southeast, northwest, and central". These pioneering "Chinese words" were also quoted and quoted by foreign media.

Shen Jinke once put forward a point of view: In the era of all media, media must not only compete in an orderly manner, but also cooperate to win. National interests will always outweigh local interests. In the international public opinion field, we are all "China" voice".

Shen Jinke took a photo in front of an Air Force fighter plane. Data map

Organized more than 210 press release activities, and was praised by the outside world as "dare to take on things and fight bravely"

In the past 10 years, Shen Jinke *** has organized more than 210 press release activities . Some voices believe that the press spokesman is a "high-risk position." It is in such a "high-risk position" that Shen Jinke takes the initiative on the front line in handling major emergencies and major online public opinions. He has explored 8 types of crisis management experience involving air defense, air traffic control, air crashes, and air disturbances, and has been called The outside world commented that he "dare to take on things and fight bravely."

The Chinese Air Force has carried out in-depth and continuous practical training in recent years. The training scale has become larger and larger, covering an increasingly wider area, and the frequency of flyovers has increased, which has attracted the attention and speculation of some foreign media. Once, Shen Jinke responded to the misunderstanding of the China-Pakistan Air Force joint training by some foreign media at a press conference on the China-Pakistan Air Force joint training: "Some countries should not make a fuss about the various routine training activities carried out by the Chinese Air Force. , they must learn to get used to and adapt.”

Shen Jinke also explained to Chinese and foreign reporters that organizing military training activities is a common practice for militaries around the world. The military of each country must improve its combat effectiveness and take on the role of defense. The mission of national security and safeguarding national interests must undergo rigorous practical training, international exchanges and cooperation must be strengthened, and they must be viewed with a normal mentality.

Shen Jinke proposed that in order to grasp the initiative and maintain the dominant momentum in the international public opinion field, we must pay attention to the strategic art of public opinion struggle and improve our ability to speak out on major issues. On August 31, 2021, in response to the provocative remarks of the US Air Force Secretary "to make China afraid", Shen Jinke took advantage of the opportunity to attend the China International Air Show press conference to firmly respond, saying that "One is not afraid of hardship, and the other is not afraid of death is the motto of Chinese soldiers." and other core information is widely disseminated. The mainstream media talked about the Air Force's transformation from "fighting bayonets in the air" to resist U.S. aggression and aiding Korea, to "close and fast combat" in homeland air defense against American-made U-2 aircraft, to the new era of police patrols in the East China Sea, combat patrols in the South China Sea, going out to the Western Pacific, and cruising around islands. The story uses the vivid facts of "flying a route that has never been flown before and reaching an area that has never been before" to express the bloody courage of "two people are not afraid", attracting the attention of the entire network and even foreign media.

Some commentators believe that the Air Force responded to the U.S.’s arrogant rhetoric with “two no-fear” measures, integrating China and foreign countries to talk about the “Chinese spirit” and “Chinese will,” and accurately expressing “firm opposition” and “solemn protest.” , is an important practice that emphasizes struggle strategies.

Since September 2018, Shen Jinke, while performing his duties as the spokesperson of the Air Force, has also served as the deputy director of the Air Force Propaganda Bureau in charge of news and public opinion, online public opinion, and press and publishing work. The principle of "not being blind" is integrated into all work and every link, including planning for air performances to celebrate the centenary of the founding of the Party, public opinion work to celebrate the 70th anniversary of the founding of the Air Force, and public opinion publicity for major events such as the China Air Show, the Changchun Air Show, and the return of the remains of volunteer martyrs.

Shen Jinke said in the self-media: "As a member of the Air Force, I will always have a blue sky and a great feeling. If there is a war, I will be recalled!"

This is the last time with the media to celebrate the Air Force's birthday During the meeting, he confessed that "if there is a war, he will be recalled"

In addition to international communication, Shen Jinke also has his own thoughts on internal communication. Over the years, he believes that the "Air Force Release" should enter the hearts of ordinary people and let "the dream of a strong military fly into the homes of ordinary people." Under his planning and promotion, with the help of Air Force aviation open events and the China Air Show platform, he presided over and planned the launch of a series of promotional videos for 6 combat heroes including "Air Force First Class Combat Hero" Wang Hai, and a series of promotional videos such as "The Heroic Love of Blue Sky Baby" , let the story of the Air Force's "one old and one young" enter the moral education classroom of primary and secondary school students, and the Air Force's "Three Musketeers" photo in the same frame appeared on the cover of the "Science" textbook for primary school students.

According to statistics, in the past three years from 2017 to 2019 alone, the Air Force released more than 60 multi-language, multi-dialect, and multi-song promotional videos at home and abroad, including "Island Cruise" and "South China Sea Battle Patrol" , the first high-frequency release in the military, all-media push, and all-network interaction, creating a new model of telling the Air Force story. Among them, "The Eagle Flying for the Country" was released for the first time in the international airspace, eliminating the interference of external aircraft and moving forward bravely.

It is noteworthy that Shen Jinke’s last public meeting with media reporters as the Air Force spokesperson was two months ago on the afternoon of November 10, 2022. It was the day before the 73rd birthday of the People's Air Force. The Air Force and the Aviation Industry Corporation of China jointly held a press conference in Zhuhai, Guangdong. A reporter from Nandu witnessed on the spot that after sharing the surprise arrangements for the China Air Show on the "Double 11" day, Shen Jinke Nine Air Force pilot representatives including the J-20 and Y-20 who attended the press conference celebrated the birthday of the People's Air Force in front of the birthday cake. At that press conference, what Shen Jinke said most was "gratitude."

On January 6, 2023, Colonel Shen Jinke stepped down from the important task of being the first spokesperson of the Air Force and retired honorably. He said in his self-media: "As the first spokesperson of the People's Air Force, I have been in charge of a service and a cause for 10 years and have not dared to slack off. As a member of the 400,000 officers and soldiers of the People's Air Force, I look forward to the success of the Air Force. The Air Force will develop more steadily and the future of the Air Force will be better. As an Air Force member, I will always have a blue sky and will be recalled if there is a war."

Written by: Nandu reporter Zhao Linxuan and Pan Shanju from Beijing