Joke Collection Website - Bulletin headlines - Publicity work

Publicity work

1. Overview

In 2012, the school’s publicity work was mainly undertaken by the Propaganda Department of the Party Committee and the News Center. The Propaganda Department of the Party Committee is the functional department responsible for publicizing ideological and cultural work, with a staff of 3 people. The News Center is an auxiliary department responsible for the school's news and publicity work. It has a staff of 10 people and 6 people on staff.

Under the leadership of the school party committee, the school’s propaganda and ideological work holds high the banner, focuses on the center, serves the overall situation, reforms and innovates, continuously improves the scientific level of propaganda, ideological and cultural work, and provides ideas for the school to build a high-level research university Guarantee, spiritual motivation, public opinion support and cultural conditions. It has completed important tasks such as celebrating the 60th anniversary of the school, commemorating the 90th anniversary of the founding of the Party, welcoming the 18th National Congress, welcoming the 10th Party Congress, and special evaluation of party building.

2. School Anniversary Publicity

1. Prepare to build the school history museum. In June 2011, the school decided to build a new school history museum on the occasion of its 60th anniversary. The Propaganda Department takes the lead, and departments such as the Geoscience Development Research Center, Archives, and Retirement Office participate in the preparation. It clarified the positioning of the school history museum of “preserving history, supporting administration, researching, and educating people” and the construction goals of “one museum, one exhibition, and one team”. Preliminary research, collection of historical materials, drafting of manuscripts, exhibition design, exhibition hall layout, recruitment of explanation teams, etc. were completed and unveiled on the eve of the school anniversary, achieving phased results.

2. Create the overall atmosphere. First, through open solicitation, the school anniversary logo (LOGO) was selected from more than 20 works, and based on this, the core graphics of the school anniversary were designed, forming the school anniversary logo system (VI), which became the basic system for school anniversary image recognition. The second is to formulate a slogan for the school anniversary through open solicitation and key draft submissions. The third is to complete the design manual for campus atmosphere creation on the anniversary day, and complete the outdoor layout and decoration of the campus such as the check-in desk, reception station, fence, road flags, and colorful floats. Fourth, the unveiling ceremony of the school name inscribed by Wen Jiabao was held, and the replacement of the school’s main signs such as the main building, stadium, and school gate were completed. The fifth is to complete the video production and simultaneous live broadcast of the school anniversary meeting and the school anniversary art evening. Completed the live simultaneous broadcast of the "outdoor large screen" and "residential area entry" of the school anniversary meeting, and completed the live simultaneous broadcast of the "comprehensive teaching building" and "residential area entry" of the school anniversary gala. Produce part of the live broadcast video of the conference, shoot part of the warm-up video of the party (school celebration blessings for teachers and staff), and play them at the school anniversary meeting and school anniversary party respectively.

3. School anniversary publicity and display. Enrich publicity forms, summarize school running experience, condense school culture, and display the school image in an all-round way. The first is to print a Chinese and English picture album, which covers the general situation of the University, development history, leadership care, discipline construction, talent training, scientific research, faculty, international cooperation, campus culture, party leadership, etc. The second is to produce a TV promotional video for the school anniversary "The Cradle of Earth Science: Jiazi Huazhang". The third is a special website dedicated to the school anniversary. Adopt a new web design concept to build a special website for the school anniversary, and set up multiple columns such as "Campus Anniversary News", "Notices and Announcements", "Cradle of Geosciences", "Jiazi Huazhang", and "Blessings for Geosciences" to comprehensively report the progress of the school anniversary. The fourth is to launch the official Sina Weibo of the school anniversary and the Xinhua News Agency mobile newspaper. An official Weibo account certified for the school anniversary was opened on Sina, and more than 400 Weibo posts were published. The number of fans reaches more than 3,100. Publish school anniversary information through the Xinhua News Agency mobile newspaper.

4. School anniversary news report. Highlight key points, establish brand awareness, and focus on publicizing and reporting on the fruitful results achieved in the 60 years since the school was founded. The first is publicity and reporting on campus. Completed news gathering, writing, photography and videography work for various activities of the school anniversary. ***Written more than 200,000 words, took more than 5,000 pictures and a large number of video materials. Ensure the provision of school anniversary news pictures and the retention of video materials. The news network has opened special columns for the school anniversary, "Welcoming the School Anniversary" and "Welcoming the School Anniversary, Colorful Campus" to comprehensively and timely report on the activities related to the school anniversary. The "Special Reprint" column reprints and publishes the deeds of outstanding alumni, with a total of more than 400 items. The publicity board has nearly 200 pages including "Congratulatory Letters from Party and State Leaders", "Reports on Campus Anniversary Conferences and Other Activities", "Symposium on the 25th Anniversary of the Founding of China University of Geosciences", "Welcome Home Alumni", and "College Students Geological Skills Competition". Published more than 20 pages including special issues and special pages for the China University of Geosciences newspaper. The second is the external publicity work for the school anniversary.

Comprehensively promote the completion of the release of school anniversary announcements, external publicity reports of the school anniversary, the construction of a special website for the school anniversary and the official Weibo of the school anniversary, and the live broadcast of the school anniversary conference on Xinhuanet. A total of nearly 100 journalists from more than 60 media have been organized to interview and report on the school anniversary meeting and the school anniversary series of activities. Completed more than 100 news reports (including more than 50 reports published by central-level media such as Xinhua News Agency, CCTV, and People's Daily), and more than 10 pages of overall publicity (1 full-page report, 3 full-page reports, and half-page reports) Edition 7 times). Announcements No. 1 and 2 for the 60th anniversary of China University of Geosciences were published in "People's Daily", "People's Daily Overseas Edition", "China Education News", and "China Land and Resources News"; published in "People's Daily" and Xinhua News Agency Report on the school’s 60th anniversary celebration meeting. In the "Guangming Daily", "China Education News" and "China Youth Daily", the school's fruitful achievements in scientific research, talent training and other aspects have been published in the past 60 years. Carry out all-round publicity in the China Land and Resources News, using special pages, school anniversary columns, special articles and other forms to increase reporting intensity and highlight the key points of publicity. Carry out in-depth publicity around the school's scientific research results in "Science and Technology Daily" and "China Science News". The school anniversary image promotion was published on the back cover of Beijing Education magazine. Cooperate with well-known websites to build a Xinhuanet campus anniversary special website and realize the online graphic and text live broadcast of the campus anniversary conference. Cooperate with China Education Television to broadcast the school motto.

3. Armed with theory

1. Clear ideas. Adhere to "grasping both ends and promoting the middle". Focusing on the hot spots and important spirit of the situation, we insist on taking the study of the Party Committee Central Group as the leader, driving theoretical learning throughout the school, and guiding cadres at all levels to use the party’s latest theoretical achievements to arm their minds, guide practice, and advance work. Give full play to the role of the main channel for ideological and political theory courses and carry out education on the socialist core value system. Strive to guide the enthusiasm, initiative and creativity of teachers and students into the reform and development of school undertakings. Efforts should be made to internalize the party's policies and school decisions into the ideological consciousness and conscious actions of teachers and students to love the country, love the school and revitalize the school.

2. Highlight the key points. First, focus on learning and publicizing the spirit of the Sixth Plenary Session of the 17th Central Committee of the Communist Party of China and the spirit of the Two Sessions to create a good atmosphere for the 18th National Congress of the Communist Party of China and the 60th anniversary of the school. The second is to seize the opportunity of the Prime Minister's visit to his alma mater, organize all secondary party organizations and leading cadres to seriously study and deeply understand the spiritual essence and profound connotation of Premier Wen Jiabao's important speech, and conduct in-depth discussions to further clarify ideas and change concepts. , the majority of faculty and staff expressed that they should work hard based on their positions, accelerate the construction of a high-level research university, and lay a solid foundation for the early realization of the ambitious goal of building a world-class university in the field of earth sciences proposed by Prime Minister Wen Jiabao. The third is to focus on studying and publicizing the spirit of the 11th Beijing Party Congress, organizing cadres and teachers at all levels to conscientiously study and deeply understand the spirit and essence of the 11th Beijing Party Congress, and conscientiously implement all aspects of the 11th Beijing Party Congress. task. The fourth is to take the opportunity to welcome the Beijing Party Building and Ideological and Political Evaluation and Inspection as an opportunity to vigorously carry out ideological and political education for teachers, establish a regular survey mechanism for teachers’ ideological status, promptly understand the ideological trends and concerns of teachers, especially young teachers, and provide political guidance. Efforts should be made to unify their thoughts and actions into the various principles and policies of the party and the country, and into the central work of the school. Fifth, when the 18th National Congress of the Communist Party of China was held, teachers and students were organized to carefully watch the whole process and conduct in-depth public opinion research on the hot topics of the conference. The whole school formed a good atmosphere of paying attention to and discussing the 18th National Congress. After the conference, a special report meeting on studying and implementing the spirit of the 18th National Congress was held promptly, and Professor Gao Xinmin, a doctoral supervisor of the Party Building Teaching and Research Department of the Central Party School, was invited to give a report titled "Learning the Spirit of the 18th National Congress and Advancing the Party's Various Works." The "Notice on Studying, Publicizing and Implementing the Spirit of the 18th National Congress of the Communist Party of China in the School" was drafted, requiring all units to combine the implementation of the spirit of the 18th National Congress of the Communist Party of China with the comprehensive implementation of the school's "Twelfth Five-Year Plan" and to welcome the school's first The ten Party Congresses were combined to effectively carry out learning and publicity activities through multiple channels such as training, essay collection, distribution of learning materials, and organization of visits. Actively participate in the "Micro Party Classes for Millions of Teachers and Students in the Capital".

By launching a Weibo contest of "teachers and students whispering about the 18th National Congress" and actively posting comments, the whole school quickly set off an upsurge in studying and publicizing the spirit of the 18th National Congress. Teachers and students in each unit further unified their thinking and reached a consensus. The Propaganda Department of the Party Committee was rated as an “advanced unit for studying and publicizing the spirit of the 18th National Congress of the Communist Party of China” by the Municipal Education Commission.

3. Provide good service. With guiding practice and promoting work as the starting point and goal, formulate a theoretical study plan for the Party Committee Central Group. Efforts should be made to provide theoretical study services for the central group of the Party Committee. We organized two situation and policy report meetings around the theme of study throughout the year, compiled and distributed more than 2,000 copies of 5 issues of the theoretical study reference for the two-level central group, purchased more than 40 theoretical study CDs, and distributed the "Government Work Report", There are more than 30 theoretical books such as "The Report of the 18th National Congress of the Communist Party of China", "The Report of the 18th National Congress of the Communist Party of China", "The Constitution of the Communist Party of China" and other theoretical books, totaling more than 5,000 volumes, covering the central spirit, important documents, the party and the country Leaders’ speeches at important events, etc. Adhere to the activity of “recommending a good book to school leaders and secondary party organizations” and recommend more than 10 kinds of books throughout the year. The Propaganda Department of the Party Committee actively does a good job in the subscription and distribution of "two newspapers and two periodicals" and proposes that "two newspapers and two periodicals" are the main positions of the party's public opinion propaganda and an important platform to promote the theoretical study of the two-level central groups, advocating for party organizations at all levels Organize party members to read newspapers, journals, and review newspapers to promote the construction of a learning party organization. Give full play to the advantages of the high level of theoretical research of key teachers in the School of Ideology and Political Science, strengthen research work on ideological and political education, support and encourage party members and leading cadres at all levels and party members and teachers to write experiences and theoretical articles based on theoretical study. Throughout the year, the two-level central group study ensured attendance, notes, and insights for theoretical study. The enthusiasm and timeliness of theoretical study by party branches and teacher party members were enhanced.

4. Teachers’ Morality Construction

Continue to adhere to the “four combinations” working method of teachers’ ethics construction, that is, the combination of teachers’ ethics construction with the teaching team, and the construction of academic leaders and academic team Integrate it with the construction of grassroots party organizations and with ideological education work. Actively improve the evaluation mechanism and public opinion supervision mechanism for the construction of teachers' ethics and ethics, and improve the evaluation, problem reporting and complaint systems for teachers' ethics and ethics. The focus of the work in 2012 is to combine the construction of teacher ethics with the construction of scientific ethics and teacher style, use teacher training, Teachers' Day and other activities to carry out scientific research integrity education, and advocate teachers to be strict in self-discipline and avoid impetuousness and exaggeration. Through the school newspaper, news network, TV stations, publicity windows and other media, we will publicize the advanced deeds and educational experience of Beijing’s education pioneers, Beijing’s education pioneers in teaching and educating people, and Beijing’s famous teaching teachers in an all-round and multi-angle manner, creating a sense of respect throughout the school. It is a good custom to emphasize teachers over education.

5. Cultural Construction

1. Organize the unveiling ceremony of the school name inscribed by Premier Wen Jiabao. To commemorate the 60th anniversary of the founding of the school, famous alumnus Premier Wen Jiabao inscribed the name of his alma mater. After careful planning and preparation, the unveiling ceremony of the school name inscribed by Premier Wen Jiabao was held grandly on June 18, 2012. The official opening of the school name inscribed by Premier Wen Jiabao for his alma mater marks that the school name inscribed by Premier Wen Jiabao will be solidified as a valuable intangible asset and spiritual wealth and become one of the core elements of the school culture.

2. Carry forward the Beijing spirit. A series of lectures on the "Beijing Spirit" will be held. Focusing on the theme of "patriotism, innovation, tolerance and morality", experts and scholars in related fields will be organized to conduct special lectures and lectures to interpret the connotation and significance of the "Beijing Spirit". Teachers and students are organized to conduct special learning through symposiums, party and league day activities, essay competitions, theme class meetings, etc., and the learning coverage covers all teachers and students in the school. Persist in continuously enriching and innovating the "Beijing Spirit" learning carrier, compiling a number of promotional materials such as the "Beijing Spirit" brochure, and making full use of campus TV, campus network, campus radio, Di Xin News Agency, newspaper reading column, "Di Da Youth" ( Newspapers), campus windows, newspaper columns and other positions have vigorously promoted the "Beijing Spirit" and achieved good results.

3. Revise VIS. Taking the opportunity to complete the collection of the Ministry of Education's school motto, school emblem, and school song, we carried out the design work of the university concept system, summarized the draft for comments on the spirit of the University, and completed the revision of the school's visual identity system (VIS).

4. Host the "World Earth Day" "Resources·Culture" expert forum. To commemorate the 43rd World Earth Day, the China Geological Survey of the Ministry of Land and Resources and the school *** jointly hosted the "Resources·Culture" expert forum, which was specifically organized by the Propaganda Department of the Party Committee. On April 20, 2012, Zhang Hongtao, counselor of the State Council, researcher of China Geological Survey, and former chief engineer of the Ministry of Land and Resources, Chang Jiang, honorary chairman of the China Land and Resources Writers Association, and Zhang Jinchuan, professor of the school and director of the Energy Experiment Center, were invited to give special reports.

6. Spiritual Civilization Construction

Conscientiously implement the spirit of relevant meetings and documents in Haidian District and Xueyuan Road Street, Beijing, and mobilize students and faculty to participate in the 2012 "Moving Haidian" Top Ten Civilized figures selection activity. Actively responded to the Haidian District's "Little Things, Big Love" essay solicitation campaign, and worked hard to mobilize teachers and students to actively submit contributions. The essay solicitation event was regarded as an important task in promoting the "Beijing Spirit" and nearly 40 manuscripts were collected, summarized and submitted. Actively participate in exchanges and discussions on the creation of a civilized district in the capital, such as the Haidian District Civilization Committee’s symposium on spiritual civilization in colleges and universities, and put forward rational opinions and suggestions for the creation of a civilized district based on reality. Vigorously publicize relevant announcements, slogans, work progress arrangements, phased work and effects, and related policies and measures for the creation of a civilized district in Haidian District, and create a good environment and atmosphere for creating a civilized district on campus.

7. Ideological and Political Research

Actively apply for special projects on publicity and ideological work in Beijing universities, and organize school teachers to apply for the 2011-2012 selection of outstanding scientific research achievements in ideological and political education for college students in the capital. Participated in the training activities for ideological and political teachers organized by the Municipal Education and Work Committee to Jinggangshan. Carefully organize the selection and recommendation of new candidates for the 2012 Beijing Social Science Theoretical Talents "Hundred Talents Project". Continue to do a good job in recommending, organizing and coordinating the training of key personnel in philosophy and social science teaching and research in Beijing, and organized 21 teachers to participate in 12 training sessions throughout the year.

8. Legal Popularization

The main theme throughout the year is "Learning the Constitution and Presenting Gifts to the School Anniversary", with "3.15 International Consumer Rights Protection Day" and "4.22 World Earth Day" Day", "12.4 National Legal Publicity Day" and a series of themed day activities as the focus, giving full play to the subjective initiative of students, and carrying out legal publicity and education through activities such as prize-winning legal question questions and on-site consultation on legal issues. At the same time, we actively cooperated with Haidian District Consumer Rights Protection Association, Haidian District Xueyuan Road Street, Haidian District Labor and Social Security Bureau and other units to organize legal publicity and education activities, striving to enhance students' legal literacy and moral responsibility, and the activities have achieved good results.

9. Team and platform construction

1. Monitor public opinion in a timely and effective manner. Fully understand the current complex situation of ideological work in colleges and universities, establish a mechanism for public opinion analysis, judgment and guidance, and submit news and publicity information. Persist in doing a good job in public opinion research before and after the start of the semester and major events, and timely, comprehensively and accurately grasp the ideological trends of teachers and students. , 7 pieces of public opinion information were reported throughout the year, and targeted public opinion analysis was conducted to provide basic information for the scientific development of the school. Make emergency plans to deal with emergencies, and properly handle public opinion responses to major events such as the 60th anniversary of the school and the joint climb of Mount Everest.

2. New media has made breakthroughs in response. Actively use new media platforms such as Weibo to carry out publicity. The official Weibo of the 60th anniversary of the school and the school’s official Weibo were launched, the “Mistakes of Teachers and Students of the 18th National Congress” Weibo contest was launched, and the “Military Party Classes of Millions of Teachers and Students in the Capital” were actively participated in. The attention of several major Weibos was increasing day by day. To improve, Weibo has become one of the important channels for schools to release information. In accordance with the requirements of superiors, actively complete the construction of the electronic newspaper reading column of "People's Daily".

3. The quality of the team has improved. Actively organize publicity cadres to participate in special training on online public opinion monitoring and guidance in universities in the capital, and strive to improve the professional quality of the publicity team. Establish a team of network counselors, commentators, and administrators to provide timely guidance on network public opinion and create a harmonious network atmosphere.

4. Firmly grasp the position of public opinion.

Adhere to the principle that there are no restricted areas for academic research, there are disciplines in classroom teaching, and there are requirements for publicity. Strengthen the management of publicity positions, classroom teaching, lectures and forums, academic exchanges, etc. on campus. Strict approval procedures will not provide channels for the spread of wrong ideas. More than 10 lectures on philosophy and social sciences were approved and recorded throughout the year. More than 20 banners are hung at major school events and important festivals throughout the year.