Investigate and study the new characteristics and changes of people's spiritual and cultural needs at present.

If the society wants to be harmonious, it must first develop. With a solid economic foundation and a rich people's life, socialist spiritual civilization has a material guarantee; At the same time, with the prosperity and development of cultural undertakings and industries, the continuous enrichment of spiritual and cultural life, the satisfaction of cultural needs and the continuous improvement of cultural quality, people will devote themselves to the construction of a harmonious socialist society with full enthusiasm and good mental state. Efforts to promote the prosperity and development of cultural undertakings and cultural industries and effectively meet the spiritual and cultural needs of the people will greatly promote the simultaneous development of China's socialist material civilization, political civilization and spiritual civilization, and greatly promote the great cause of building a harmonious socialist society.

Since the reform and opening up, China's socialist modernization has made remarkable achievements, social material wealth has increased rapidly, people's material life has been greatly improved, and spiritual life has been continuously enriched. With the improvement of material life and the enrichment of spiritual life, the people put forward higher requirements for spiritual and cultural consumption, not only in quantity, but also in quality. The increasing spiritual and cultural consumption demand of the people provides a broad development space for China's cultural undertakings and industries, but it also brings more and more challenges. It is an important task for us to seize development opportunities, meet realistic challenges, accelerate the reform of cultural system, develop cultural undertakings and industries, and effectively meet the growing spiritual and cultural needs of the people.

The most important thing is to put social benefits in the first place in the development of cultural undertakings and industries, and effectively meet the spiritual and cultural needs of the people. We should persist in taking the development of non-profit cultural undertakings as the main way to protect people's cultural rights and interests, actively promote the construction of non-profit cultural facilities, realize the enjoyment of cultural rights and interests, and promote more public cultural facilities to be opened to vulnerable groups free of charge or with preferential treatment, so that as many people as possible can enjoy the benefits brought by public cultural services. We should actively promote the reform of the cultural system, strengthen management, activate the market, form a dynamic cultural management system and a production and operation mechanism of cultural products, and improve the enthusiasm and creativity of cultural producers and operators. While providing people with more and better cultural products and services, we will constantly enhance the international competitiveness of national cultural products. It is necessary to prosper literature and art, press and publication, radio, film and television, produce and create more excellent cultural products that people like to see and hear, and realize the goals of spreading advanced culture, shaping a beautiful mind, promoting social integrity and advocating scientific spirit. It is necessary to strengthen the construction of cultural and sports facilities in urban and rural communities, carry out various mass cultural and sports activities and create civilized communities, enrich the cultural life of the masses, enhance their spiritual realm, and thus improve the quality of cultural life of the whole society. It is necessary to promote the coordinated development of urban and rural areas and regions, help rural and western regions solve the problem of relative lack of cultural products and services, and promote cultural prosperity and development.

To meet people's spiritual and cultural needs, we should not only focus on the increase of the total amount of cultural products, but also focus on the degree to which people's cultural consumption is realized in reality. At present, China's social structure is undergoing profound changes, and the cultural needs of the people are also showing a diversified trend. In the process of development, we should not only consider meeting the specific cultural needs of different classes and people in different aspects, but also strengthen educational guidance, promote the formation of noble and civilized cultural consumption patterns, and constantly enhance the consciousness of building a harmonious socialist culture in the whole society.

With the development of society, people's spiritual and cultural needs are growing. We should attach great importance to cultural undertakings and cultural industries, vigorously develop cultural undertakings and cultural industries, and continuously improve our quality of life and happiness index in the process of building a harmonious socialist society by effectively meeting the spiritual and cultural needs of the people.