Automobile Encyclopedia (Brand)

Basic information

Brand name: Haval; English name: HAVAL；; Country: China; Headquarters: China, Hebei and Baoding; Brand type: China; Creation time: 2013; Group: Great Wall Motor.

brand introduction

Harvard brand was originally a series of Great Wall Motor. The earliest Haval model can be traced back to the Haval CUV in 2005, which is also the first real SUV model of the Haval brand. Subsequently, the appearance of 20 1 13 Haval H6 promoted the independence of Haval brand in 20 13. It officially became a sub-brand of Great Wall Motor, and operated in parallel with Great Wall Motor, adopting independence.

Since its independence in 20 13, Haval brand has been committed to building a high-quality, exquisite and professional SUV product lineup, positioning itself as "the global leader of SUV in China", ranking first in the domestic SUV sales list for 10, and its models have been sold to more than 60 countries around the world, with more than 7 million cumulative users worldwide.

Car flags

Logo design: At first, the brand logo of "China Great Wall" was adopted for Haval brand cars, and then it was independently changed to Haval with a brand-new red base in 20 13. The whole brand consists of silver metal characters on a red background, and this letter combination also has the meaning of "haveall". In fact, the Harvard brand logo originated from the English HOVER, which means to fly freely. Later,

In terms of brand identity, Harvard brand subsequently released the red and blue label strategy on 20 15. Harvard's red label positioning is more inclined to home use, while the blue label is more inclined to sports style. In 20 19, Harvard brand readjusted its logo, and the "red and blue logo" gradually withdrew from the historical stage, making the overall logo with a silver logo on a black background more elegant. This logo change also means that the Harvard brand has entered a new stage.

Automobile system information

Haval is the main SUV brand of Great Wall Group, with several series products, including H series from entry-level H 1 to H9, M6 series household compact SUV and F series young sports vehicles. In recent years, Great Wall Motor has continued to make efforts in SUV series, and has been ingenious in the naming of models. It has successively withdrawn from many distinctive models such as Haval Big Dog, Haval First Love, Haval Red Rabbit and Haval Beast.

1. stands for car system: M6

Guide price: 7 19-92900.

The Haval M6PLUS, which is positioned as a brand-new value-for-money home SUV, adopts a young design language, and at the same time shows strong new strength in terms of space and configuration, allowing users to enjoy a comfortable life with less money. In addition to the upgrade in space, Haval M6PLUS is not stingy in configuration, equipped with a series of practical intelligent configurations. Moreover, his safety factor is also very high, which can give passengers a full sense of security.

2. Representative car series: H6

Guide price: 9.89-157,000.

Haval H6 is the most commendable model of Haval brand, and it positions itself as a compact SUV. China SUV sales champion for 8 consecutive years, with a cumulative sales volume of 98 months. In 20 16 and 12 years, it achieved an amazing sales volume of 80,000 vehicles. So far, no pattern can be broken. Haval H6 has a variety of sub-categories, among which the third generation Haval H6 adopts the oriental future aesthetic design concept, and the overall vehicle design embodies a sense of exquisiteness and grade.

On the other hand, Haval H6S is positioned as a coupe SUV, and its appearance and interior design are very sporty, which increases the competitiveness of H6 series in market segments. In terms of intelligence, it is equipped with Iflytek speech recognition system, face recognition, remote parking and other intelligent configurations. At the same time, it also has L2 automatic driving assistance function, and supports FOTA upgrade of more than 40 modules of the whole vehicle with thousands of functions.

Engine, transmission and chassis are the three core components. 1.5GDITEVO and 2.0 gdit ++ intelligent four-wheel drive not only provide excellent fuel economy but also ensure strong power performance. At the same time, Haval H6S also has a DHT hybrid version, which further improves the overall fuel economy.

3. representative car: big dog

Guide price:11.99-167900.

As a professional SUV household among domestic brands, Haval brand has a comprehensive layout and excellent product strength in the10.5 million household SUV market. Haval Dog and Haval H6 are very similar in essence. On the basis of practical and reliable products, Haval Dog has a more personalized design language. On the one hand, this can be seen as the Harvard brand's grasp of young and personalized consumers, and this diversified layout is also the embodiment of Harvard brand strength.

4. On behalf of the car department: first love

Guide price: 7.89- 1 1.29 million.

Haval First Love is a brand-new compact SUV launched by Great Wall Motor brand in 20021year. Its slogan is the first car for young people, and the luxury intelligence that young people like is integrated into the product. The highlights are good-looking, fun and warm-hearted. The appearance of Haval's first love adopts a purely family-style design with great visual recognition. His configuration is also very intelligent, and he is definitely the technical ruler in the entry-level compact SUV.

5. Representative car series: Red Rabbit

Guide price: 9.98-138,800.

Although the price of Haval Red Rabbit is close to the people, the overall personality and sports will not be discounted. The design of this car can easily win the favor of young consumers. Haval Red Rabbit adopts the aesthetic design concept of "Tide Awakening", and many design details are remarkable.

As the representative of mainstream domestic brand new cars, Haval Red Rabbit's performance in configuration is satisfactory enough. Such as six airbags, lane departure warning and active braking. Moreover, in urban driving, the power output of Haval Red Rabbit is very smooth, and it can be felt that the gearbox and the engine are well matched.

Haval models for sale

1 .haval M6, 7 19-92900.

2. Harvard's first love, 7.89- 1 1.29 million.

3. Haval Red Rabbit, 9.98-138,800.

4. Haval H6 9.89- 157000.

5. Haval H6S,15.98-173,800.

6. Haval H6 New Energy, 12.38- 149800.

7. Harvard Big Dog, 13.89- 164900.

8. Haval Cool Dog,11.99-167900.

9. Haval beast,13.00-167,000.

10 Haval H9,21.48-279,800.