Speech on innovative thinking of radio and television center

Leaders, if you don't know the TV station of * * ten years ago, I can describe it to you with an old audience's jingle: "I can't hear the sound clearly at first sight, but I can't see the shadow clearly. Second, I watch fewer programs and spend more. Third, I watch the news every other day. " Don't laugh yet, this is a true portrayal. What about the TV station now? News and special topics are available every day, and film and television dramas and parties are readily available; Limited and wireless channels broadcast 18 hours every day. In the past ten years, the total fixed assets of * * Radio and Television Center have soared from more than 7 million yuan to nearly 60 million yuan now.

So, what has promoted the rapid development of radio and television?

I believe that "innovation" is an idea, an idea and a spirit. "Innovation" is a change and breakthrough in line with Scientific Outlook on Development.

* * It is under the background of reform and opening up that the radio and television industry has achieved "new breakthroughs in news propaganda, new progress in scientific and technological equipment and new heights in career development" in the ten years after the district government moved eastward. It is the result of "innovative thinking" to explore the root of this "integrated extraordinary development".

First, innovative thinking makes news propaganda more attractive and influential.

In the midsummer of 1999, four boys used only one computer and one knitting machine to complete the whole scheme of the first revision of the TV station in a small room of the old TV station. From logo to title, from music to subtitles, it is brand-new and very contemporary. On September 1 day, the news of * *, which embodies the painstaking efforts of Taiwan Province planners and broadcasters, and ten special programs meet the audience in prime time every day. During that time, the revision of TV programs of * * had a great influence and became a hot topic in all walks of life.

It is under the guidance of this innovative concept and the principle of "Three Closeness" that * * TV has successively revised five large-scale programs, and successively launched a number of ideological, close-knit and ornamental brand columns such as Practice Report, Zero Distance for Agriculture, Countryside and Farmers, Satisfied New House and People Today. Among them, the column "zero distance between agriculture, countryside and farmers" is the title inscribed by Nie, secretary of our district party committee. In 20xx, this program also won the second prize of the national agricultural TV program evaluation, and we are the only county-level TV station to win this honor.

On the basis of achieving a new breakthrough in conventional publicity, the "excellent project" was also implemented. Over the past decade, hundreds of thoughtful and well-made TV feature films and radio programs have won municipal and national awards. Among them, "Into * *", a large-scale image propaganda film, is a masterpiece. When planning in 2004, we boldly chose the way of film shooting and invested in large-scale production such as aerial photography and large-scale scenery. As soon as the film was finished, it was selected for CCTV's "A Song" and "Walking into Zhoukoudian" live broadcast. After that, the film was repeatedly recommended to the travel channel of Hong Kong TV. Five years later, Walking into * * still shows the rich humanistic resources of * * and the wisdom and enthusiasm of Longxiang people with its advanced artistic expression!

According to this innovative idea, we also tried to plan and hold dozens of large-scale variety activities based on various social resources, such as ftv, Top Ten Outstanding Women's Awards Gala, Charming New Countryside Selection, Spring Festival Group Meeting and so on. These influential interactive programs have created a positive social atmosphere for building a harmonious society.

"Innovative thinking" has enabled * * radio and television programs to break through geographical restrictions and take a big step towards "channel specialization, column personalization and program quality".

The second is to innovate the way of industrial development and strengthen the construction of positions.

Radio and television is the mouthpiece of the party, government and people, which is its political attribute. If we want to understand from the height of the development and innovation of the times, radio and television also have industrial functions, especially the potential of cultural and creative industries.

It is on the premise of putting politics first and social benefits first that economic benefits are not ignored, and the two wheels of political attributes and industrial functions are turned together in a dialectical and unified way, and various forms such as media advertising, program sponsorship and cultural activities are used to maximize the utilization rate and economic benefits of media resources and break through the funding bottleneck of career development. In the past ten years, the total fixed assets of the Radio and Television Center have increased by nearly ten times, and the investment for program promotion and equipment renewal has all exceeded 1 100 million yuan, of which 80% was obtained from the industrial operation of Radio and Television itself. Radio and television people have strengthened their position construction with political awareness, overall situation awareness and responsibility awareness, and their career construction has reached a new height.

"High technology, high investment, high consumption and heavy equipment" are the characteristics of the broadcasting industry. * * The Radio and Television Center has broken through the bottleneck of "high investment" and achieved "new progress in high-tech equipment" with innovative ways of industrial operation.

The third is to promote equipment renewal and enhance competitiveness through scientific and technological innovation.

In April this year, we won the "National Science and Technology Innovation Award" won by the only district-level TV station in China. The most important thing to support this award is the continuous updating of technical equipment. Over the past few years, we have directly invested more than 50 million yuan in the construction of digital radio and television networks and supporting infrastructure, and built 400 square meters of high-standard modern studios and four 80 square meters of studios. Twenty-six digital standard-definition cameras, 15 digital production and editing stations and four digital radio and audio workstations have been updated, and an integrated network of radio and television program production, broadcasting and storage has been built, with a digitization rate of over 80%, and the number and quality of program production are among the highest in suburban counties.

The fourth is to enhance team cohesion through innovative talent mechanism.

As we all know, the competition of modern media is not only the competition of scientific and technological equipment, but also the competition of professional creative talents. It is with this high level of understanding that we always attach importance to the talent development strategy, promote the innovation of talent mechanism, and boldly implement the "four transformations":

The first is the change of selecting talents from "seniority" to emphasizing ability and performance.

The second is to change from traditional management to professional, skilled and operational compound talents.

The third is the change from single emotional retention to career retention and treatment retention.

The fourth is the change from regional recruitment to open recruitment.

On the premise of revolutionization, the Radio and Television Center has always taken both ability and political integrity as the main standard, recruited more than 50 professional and technical talents from all over the country, trained a large number of business backbones, appointed a large number of compound talents who know politics, propaganda, management and operation, and promoted more than 20 middle-level cadres, greatly enhancing the cohesion and competitiveness of the team. Therefore, it was awarded the honorary title of "National Advanced Collective of Film and Television System" by the Ministry of Radio, Film and Television, the Ministry of Personnel and the Organization Department!

After ten years of hard work, we have made great achievements through hard work. Looking back, * * radio and television can be described as fruitful; Looking forward to the future, we will actively respond to the reform and competition of modern media while innovating, struggling and enterprising, closely focus on the center and serve the overall situation, further give play to the public opinion role of mainstream media, constantly maintain the innovative development of programs, meet the growing spiritual and cultural needs of the people, and be a pioneer of public opinion in building a "rich, beautiful, civilized and harmonious modern new * *". We will continue to create new glories of radio and television with a strong sense of historical responsibility, political responsibility and social responsibility!