Why should we consumers pay for the contradiction between the US delegation and the riders?

- ? 0 1? -

Recently, the issue of delivery time of take-away riders has once again sparked heated discussions.

We have all used platforms such as Meituan or Hungry to order takeout. In a series of links: placing an order on the platform-delivering food by merchants-taking food by riders-taking food by riders-taking food by consumers, the most important and attractive link is delivering food by riders.

The link of "delivering food" is the core meaning of the take-away platform, which is nothing more than the process of delivering goods directly to consumers. Consumers are naturally most concerned about this link, and the most important quantitative criteria for measuring this link are time and delivery time.

From the consumer's point of view, the shorter the delivery time, the better. I can't wait to hear a knock at the door one second after placing the order. The faster the meal is delivered, the better the consumer experience. There is no doubt about it.

However, in daily life, the rider's meal delivery overtime also happens from time to time. This timeout refers to the delivery time outside the delivery time given by the takeaway platform. In fact, consumers have no idea about overtime, because they don't know how many traffic lights there are from the business to their home, and they don't know whether the rider helped an old lady during the meal delivery.

Consumers only know that they haven't heard an exciting knock on the door after playing for two games, and only remind themselves that they are hungry all the time with their stomachs growling.

Even from the perspective of pure market, the role of consumer should only care about time, because I don't buy time with the take-away platform?

As for everything else, the role of consumers should not be concerned.

- ? 02? -

Speaking of take-away riders, the most important commitment of take-away riders in the whole process is to deliver food, and the most important criterion for measuring business ability is naturally time. The speed of delivery determines the consumer experience and the number of meals delivered.

The platform's assessment of the rider is also the delivery time and the favorable comments from users, which will directly affect the rider's income.

Meituan is the boss, the rider and the employee. The boss should consider the consumer experience, improve the efficiency of food delivery, so as to get the praise of consumers and continue to use Meituan; This requires reducing the delivery time of its own employees: riders.

Is the rider's assessment a consumer? Of course not. We don't want to be "bad guys".

Consumers only pursue more efficient and faster services. As for the relationship between the boss and the employees, we don't care.

Moreover, the merchants who take orders are the most important in the consumption chain, but they are the least important in this commercial link, because they will not disappear because there is no take-away platform.

Consumers' most important impression of them is nothing more than delicious and cheap in the usual sense, so it is not a very important part in this link.

But as we all know, the Meituan take-out platform will "take out" about 20% of the price of the food sold by the merchants, that is, the food we buy is 100 yuan, and the merchants can only get 80 yuan, but it is also reasonable. After all, Meituan gave the merchants traffic and exposure, and provided distribution.

Therefore, some merchants who eat in the store will ask consumers to cancel their orders, and then order at the original price, and the quantity is large. That's the reason.

The rider's salary income comes from the distribution of the platform. At this point, there has been capitalist exploitation. If the boss gives you more, he will be less, and if he gives you less, he will be more.

Meituan takes money from all three of them and draws it from the merchants; Deduction for riders, distribution expenses for consumers (sometimes directly added to the price of goods)

Give a meal delivery time that can give consumers a good experience. If the rider can finish it within the specified time, the US delegation will win the favor of consumers. If it cannot be completed within the specified time, it will deduct the rider's salary and then use part to compensate consumers.

From beginning to end, the Meituan platform is a beneficiary.

When there are many cases of overtime work due to compressed delivery time, and compensation can't satisfy consumers' experience of lost delivery time, "compassion" marketing begins.

"The younger brother of Meituan delivers food for life."

"Takeaway brother for family ..."

"Takeaway brother is afraid of working overtime, too fast ..."

We have seen too many such news. After these articles appeared, consumers began to sympathize with the life of takeaway riders, and gradually consumers became more tolerant of overtime delivery. At this time, the rider was still desperately delivering food, and the US delegation subsequently deducted points. Consumers can understand overtime, and the experience is not diminished.

I can only say that our consumers are really kind. ......

- ? 03? -

This series of practices of Meituan platform is actually that the boss has turned the contradiction between himself and his employees into the contradiction between employees and consumers.

If you give a bad review, it will affect the rider's salary. It's not easy for the rider. Do you give bad reviews?

Standing on the moral high ground to suppress the bad experience of consumers?

Wonderful, really wonderful!

Since the pressure of food delivery is so great, why are there a large number of riders, and the overall education is on the rise?

First of all, the rise of academic qualifications shows that these riders can do other jobs to earn wages besides being riders, so why do they have to be miserable riders? On the one hand, their work is really high, on the other hand, consumers are really kind.

Aside from moral factors, the rider chose this job because of his income and chose to bear the pressure brought by this industry. Consumers also have their own industries and their own hardships. If you can't do it well, you will be scolded by the boss and scolded by the customer. Then why can this group of riders attract widespread attention?

Because the group is big enough and the identity is too prominent.

Personally, I respect this profession very much, and I have never given a bad review, even if it is to send takeout overtime; When you receive a meal, you will be respectful and polite, and occasionally you will get extra rewards.

I can understand their difficulties, but who is easy?

It's not easy.

If you are hungry, set the time that consumers can give themselves grace in the meal delivery time, so that users can choose for themselves; The US Mission directly gives 8 minutes' grace.

You see, the platform has shifted the contradiction to consumers again.

- ? 04? -

The tolerance and understanding given by our consumers is to sell the little brother to the outside world, not to your platform.

We understand that the takeaway brother helps the grandmother cross the road when delivering food. The report is that the takeaway brother helped the grandmother cross the road under the pressure of overtime delivery.

Why can't it be: even if consumers are hungry, they won't blame the rider for sending grandma across the street over time?

Consumers will naturally not be entangled in this, and consumers are very kind.

But please don't squander the goodwill of consumers.

The platform punishes the rider's brother so much, why can't the reward for them be improved?

The rider works overtime due to special circumstances, and most consumers will not make bad reviews, and will not pursue them after understanding them. So consumers think that fast service and good praise can't be rewarded by the platform?

The riders tried to deliver the food. The purpose of the effort is not to get praise from users and then get platform rewards, but to avoid being complained by users and punished by the platform.

Are our consumers too bad?

No, we consumers are very kind.

That's great.

I love this magical world!

Gong z is a secular person.