Corporate culture construction plan

Building employee cohesion requires project activities that can be carried out by some teams, and there are also competition rewards. When formulating a plan, the goals, execution, and prevention must be well written.

Corporate culture construction is a work completed by teamwork. You responsible persons should hold more meetings, coordinate and cooperate more. It is necessary to have a general work plan, then divide the labor, and effectively supervise each division of labor. Summarize and evaluate each month, month, and week. The cultural construction of a company cannot be established in one activity every month or one year. It is a long-term task. There is still work to be done, and there is work that will never be finished. We can only help enterprises establish an operating model. Therefore, the key is your boss, his understanding is very critical. If he doesn't understand it, it will be difficult for the enterprise to establish a complete operating mechanism.

I will tell you what I have experienced, hoping to help you.

1. Collect and analyze company information, and first refine the company's slogan, which is a sentence that can be summarized in a few words, such as "sincere forever."

2. Extract the company’s corporate colors. For example, our company has four colors, the main color is red, and the auxiliary colors are black, gray, and silver.

3. Design a unified VI logo for the company.

Hey, it’s a very complicated project. Let me show you the knowledge about cultural construction first. You can read it several times.

Overview of corporate culture construction

1. Corporate culture is the management ideas, management methods, management theories, group consciousness and related issues formed in the long-term production, operation, construction and development process of the enterprise. The sum of corresponding ways of thinking and behavioral norms. It is a cultural tradition and a set of constantly innovated behaviors advocated by the company's leadership and abided by by all employees. It is embodied in corporate values, business philosophy and behavioral norms, and penetrates into all areas of the company and all time and space secretarial tribes. Its core content is the cultivation of corporate values, corporate spirit, and corporate business philosophy, as well as the improvement of the ideological and moral outlook of corporate employees. Through the construction and implementation of corporate culture, the humanistic quality of enterprises can be optimized, which in the final analysis is to promote the improvement of corporate competitiveness and promote the growth of corporate economic benefits.

2. The positive role that corporate culture plays in forming the internal cohesion and external competitiveness of an enterprise has attracted more and more attention. Enterprise competition is essentially competition among enterprises. Facing the new challenges and opportunities of global economic integration, enterprises should seize the opportunity to build corporate culture, formulate corresponding action plans and implementation steps based on reality, learn from the experience of excellent corporate culture with an open mind, and strive to pioneer and innovate.

3. Corporate culture construction is a systematic project and an indispensable competitive weapon for the development of modern enterprises. An enterprise without corporate culture is an enterprise without a future, and an enterprise without faith is an enterprise without hope. In this sense, corporate culture construction is not only the intrinsic need for enterprises to survive and develop under market economy conditions, but also an important aspect of realizing management modernization. To this end, we should proceed from the actual development of modern enterprises, establish a scientific outlook on development, pay attention to management methods, cultivate entrepreneurial spirit, shape corporate image, optimize the internal and external environment of the enterprise, and strive to create a unique corporate culture with its own uniqueness to provide impetus for the rapid development of the enterprise. and guarantee.

The current situation and characteristics of corporate culture construction

Since the company's reorganization, especially the exploration and multi-faceted work in recent years, the company's corporate culture construction has made great progress, and the understanding of cadres and employees has improved. Sublimation, the awareness, initiative and consciousness of leaders and the enthusiasm and creativity of employees are constantly increasing. The corporate spirit that embodies corporate values ??has been formed over a long period of time, and some corporate logos have been established after repeated collection, deliberation, and modifications. Each branch has continuously enriched and innovated the corporate culture, accumulated certain experience, and has gradually practiced, explored and formed a corporate culture with its own characteristics, and its important role in the construction and development of the enterprise has become increasingly obvious. However, the development of corporate culture construction in the entire system is not balanced enough. Some work is lagging behind and lacks overall planning. The characteristics of the corporate culture construction of the head office are mainly reflected in the integrity and broad mass nature of the work, as well as the consistency with political and economic work and the diversity of carriers. According to the current development status of the company's corporate culture construction, in order to further deepen and create a corporate culture with the characteristics of this industry and enterprise, promote the development and progress of various undertakings, advance the process of building a modern enterprise, and achieve sustainable development, this implementation outline is specially formulated.

To form their own management style and ethics, create employees' unique ideals, beliefs, value orientations, codes of conduct and other valuable spiritual wealth.

The overall ideas and requirements for corporate culture construction

1. Implement the spirit of the 16th National Congress of the Communist Party of China, adhere to the important thought of "Three Represents" as a guide, and vigorously develop advanced enterprises with an innovative spirit. Culture, based on the requirements of comprehensively building a modern enterprise and adapting to the needs of the development of fierce market competition, establishes the company's corporate culture system, highlights the strengthening of employees' ideological and moral construction, the soul of corporate culture, and promotes modern business concepts, advanced technology, and advanced management Through the combination of methods, we promote the construction of material civilization, spiritual civilization and political civilization, and integrate, build and enhance the core competitiveness of enterprises.

2. With economic construction as the center, science and technology as the goal, strengthening enterprise management as the basis, system construction as the content, image construction as the carrier, cultural and sports activities as the means, and ideological and political Work is the guarantee, and a corporate culture atmosphere of "rigor, pragmatism, innovation and dedication" is built by establishing innovative concepts, condensing corporate spirit, cultivating good style, improving management mechanisms, creating a learning atmosphere, building a strong team and establishing a good image. Forming a unique corporate culture of the general contracting company has become an important part of building a national special-level construction enterprise and creating first-class modern enterprise management.

Basic content of corporate culture construction

Material culture construction (surface culture), including production means culture, product culture, environmental culture, such as: brand, packaging, factory appearance, etc. . The construction of behavioral culture (middle-level culture) mainly involves clear standards and regulations for the various dynamic and static states of the company's people, finances, things, and things, such as: behavior, public relations, services, etc. Conceptual culture construction (deep culture), including concepts of change, competition, efficiency, market, service, values, ethics, strategic concepts, as well as democratic awareness, ways of thinking, business management ideas, specifically reflected in labor attitudes , behavioral orientation and lifestyle aspects.

The main goals of corporate culture construction

1. Determine MI (idea identification), including:

(1) Determine the values ??of all employees. Corporate values ??are the core of corporate culture, determine the lifeblood of the company, and are related to the rise and fall of the company. Modern enterprises must not only realize material value, but also cultural value. They must fully understand that enterprise competition is not only economic competition, but also human competition, cultural competition, and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize social value.

(2) Establish the spirit of enterprise. Cultivating a unique entrepreneurial spirit is the core of strengthening the construction of corporate culture. Cultivating an entrepreneurial spirit with distinctive personality and rich connotations and stimulating the inner potential of employees to the maximum extent is the primary task and main content of corporate culture. Enterprise spirit refers to: it is gradually formed by the employees of the enterprise in the long-term production and operation activities. It is nurtured by the tradition, experience, culture and management philosophy of the enterprise leaders, and is consciously summarized, summarized and refined. The established ideological achievements and spiritual strength must embody an enterprise's unique and distinctive business ideas and personality style, reflect the enterprise's beliefs and pursuits, and be a spirit advocated by the enterprise. To cultivate an entrepreneurial spirit, we must follow the principles of contemporaryness, advancement, motivation, and efficiency. It must not only reflect the essential characteristics of the enterprise, but also reflect the characteristics of the industry and the characteristics of the unit, and reflect the business philosophy of the enterprise.

(3) Establishing a corporate purpose that is in line with the actual situation of the group is the main purpose and fundamental pursuit of the company's survival and development. It reflects corporate values ??with the goals, objectives and development direction of corporate development. Corporate ethics are the ethical principles for judging things based on the company's production and operation practices and based on the understanding of society and life. Corporate style is the attitude and behavior displayed by all cadres and employees of the company in their thoughts, work and life, and reflects the overall quality and external image of the company.

2. Establish VI (visual identity), unify logos, clothing, product brands, packaging, etc., and implement supporting management. In the development of the enterprise, we must continue to improve the various elements of the enterprise's visual identity with a pragmatic attitude, so as to improve - deny - improve again - then confirm. Including corporate logos, flags, slogans, clothing, letterheads, badges, uniform print patterns, etc. In this way, we standardize the behavioral etiquette and mental outlook of employees, and establish a high degree of trust and good reputation of the company in society.

3. Establishing BI (behavior identification) is mainly reflected in two aspects. On the one hand, it is the publicity, education, and training of employees within the enterprise; on the other hand, it is external operations, social responsibility, etc. It is necessary to organize and carry out a series of activities to integrate the business philosophy established by the enterprise into the practice of the enterprise and guide the behavior of the enterprise and employees.

4. Put people first, establish the image of a capable and efficient team, and create a spiritual culture. The essence of corporate culture is "people's culture". People are the most active factor in productivity. People are the foundation of the enterprise. Enterprise employees are the main body of the enterprise. The construction of corporate culture must be based on improving the quality of people and focusing on it. Putting it on people can achieve the purpose of uniting people's hearts, establishing common ideals, standardizing actions to form good behavioral habits, and shaping images to expand social visibility. To this end, it is necessary to establish a learning organization; do a good job in training scientific and cultural knowledge and professional skills; cultivate excellent business managers and promote the construction of corporate culture; do a good job in ideological and political work and other related work.

5. Work both internally and externally to create a product image of superior quality and create material culture. The construction of corporate culture should be unified with shaping the corporate image, realizing technological innovation, and persevering in mass rationalization suggestions activities, so that it has unique technical characteristics and product characteristics. To create a brand, educate employees to care for the company's brand reputation as much as they care for their own eyes, so that the company's products and quality can be known in the society, fight hard, take the lead, and display the essence of the company. It is necessary to achieve the unity of business philosophy and business strategy in the operation process; to achieve the standardization and coordination of all employee behaviors and corporate activities in the actual operation process; to achieve the unity of various forms of visual information transmission, in order to promote the enterprise Lay a solid foundation for sustainable development.

6. Target incentives, create a strict and harmonious management image, and create an institutional culture. The connection between corporate management and culture is the lifeline of corporate development. Strategy, structure, and systems are hard management; skills, personnel, style, and goals are soft management. To strengthen management, we must insist on putting people at the center of the enterprise, respect, understand, care and love people in management, establish the ownership status of employees, and enable them to actively participate in enterprise management and fulfill their responsibilities and obligations. Strengthening management must be organically integrated with modern enterprise systems, management innovation, market development, and the realization of high-quality services. It is also necessary to revise and improve the professional ethics code, strengthen the disciplinary restraint mechanism, and make the various rules and regulations of the enterprise a conscious behavior of cadres and employees. Promote team spirit, maintain good interpersonal relationships among members, enhance team cohesion, and effectively play the role of the team.

7. Use education and literature to create a beautiful and clean environment image and create a behavioral culture. People transform the environment, and the environment also transforms people. Therefore, it is necessary to carefully analyze the environmental factors for the development of corporate culture, so that various tangible and intangible favorable factors become the source of power for corporate culture construction. Take strengthened measures to achieve greening, purification, and beautification simultaneously, divide areas, clarify responsibilities, achieve governance and rectification, and maintain a sanitary environment for a long time. It is necessary to carry out various entertainment, cultural and sports activities and institutionalize large-scale activities, namely: sports activities (fun sports) meetings, corporate culture and art festivals, etc.; regularize small-scale activities, that is, use factory celebrations, cultural and sports activities, etc. to enrich the cultural life of employees , giving life to various activities and enhancing visual effects.

Basic concepts of corporate culture construction

1. Team concept

2. Team spirit

3. Leadership concept

4. Business service concept

5. Fine accounting concept

6. Quality concept

7. Civilized construction site "window" concept

8. Concept of celebrity effect

9. Concept of scientific and technological innovation

10. Concept of governing enterprises according to law. The specific contents of the above ten concepts will be collected, evaluated and summarized layer by layer.

Related issues in corporate culture construction

1. Handle the relationship between corporate culture and ideological and political work. Ideological and political work and corporate culture construction are organically combined. They are both connected and different; they can promote and complement each other, but they cannot replace each other. A correct understanding of the relationship between corporate culture and ideological and political work plays an important role in strengthening the construction of corporate spiritual civilization and promoting the reform and development of enterprises. The construction of corporate culture creates a new situation in ideological and political work and provides conditions for better production and operation services. At the same time, with the reform and strengthening of corporate ideological and political work, it will also play a huge role in promoting the construction of corporate culture.

We must take "promoting the all-round development of people" advocated by the 16th National Congress of the Communist Party of China as the theme, starting from liberating people's minds and transforming people's concepts, and properly handle the virtual and the real, the talk and the action, the spirit and the interest in carrying out ideological and political work. relationship, give full play to the pertinence, scientificity and effectiveness of ideological and political work, and provide a good ideological foundation and stable situation for economic work and enterprise development.

2. Strengthen the cultivation of business managers to promote the construction of corporate culture. Corporate culture construction is an overall, holistic, long-term, and comprehensive task related to the survival and development of an enterprise. Enterprise managers, especially the main leaders, play a very important role. As an important business manager in an enterprise, he should not only be the designer, advocate and organizer of corporate culture, but also a model practitioner and the direct embodiment of corporate culture. Leaders should take the lead in setting an example and provide a visible image of excellent corporate culture with their own good behavior. At the same time, corporate leaders are particularly required to advocate and configure corporate culture with their own new ideas, new concepts, new thinking, and new value orientations.

3. Pay attention to the methods and approaches of corporate culture construction. Corporate culture is not water without a source or a tree without roots. It must be expressed in production and operation practices through certain material entities and means, which is the carrier of corporate culture. The carrier of corporate culture is the surface phenomenon of corporate culture. Although it is not equal to corporate culture, it plays an important role. The carrier of corporate culture plays a decisive role in the construction of corporate culture and is an important part of corporate culture.

4. Accelerate the establishment of a system framework project for corporate culture. Including: grasping the basic requirement of "transforming the core competitiveness of the enterprise into market competitiveness" in corporate culture construction; embodying "grasping the direction of development and being advanced; embodying the characteristics of the times and being attractive; shaping brand identity and being market competitive "These "three connotations"; highlight "integrating the party's principles and policies and national industrial policies into enterprise development, forming a distinctive enterprise development concept, integrating ideological and political work into enterprise market competition, and forming a strong cohesion The three main tasks are to establish the corporate spirit, integrate corporate humanistic creation into corporate products, and create a corporate image with corporate brand as the core content.

5. Get rid of misunderstandings in the process of corporate culture construction. The first is to advocate the "cultural function" and believe that "corporate culture is a basket, and everything is put into it." This view not only fails to harm corporate culture, but also affects the normal performance of other management functions. The second is to misinterpret "people-oriented". In reality, the vital interests and personal goals of employees will inevitably be inconsistent with the interests and purposes of the company. Employees must also abide by all corporate rules and regulations, respect customers and competitors, because certain prerequisites must be left. , it will be difficult to achieve the desired results. The third is the abuse of "democratic management". Decision-making must be democratic, but operation and management must have authority. Only with the authority of employees can the role of management be played more effectively.

The operation and management of corporate culture

1. Corporate culture, as a contemporary corporate management theory, lies in penetrating corporate values ??into all aspects, levels and entire processes of corporate operations and management. , use cultural means, cultural functions, and cultural power to promote the improvement of the overall quality, management level, and economic benefits of the enterprise. The operation of corporate culture includes:

(1) Incentive mechanism. The primary task of corporate culture management is to mobilize people's enthusiasm. The motivation methods include: target motivation, participation motivation, strengthening motivation, and leader's words and deeds motivation.

(2) Disciplinary restraint mechanism. There must be clear norms, and they must be implemented without distortion, and the corporate philosophy should be integrated into the system, disciplines and behavioral norms.

(3) Cohesion mechanism. Establish corporate values ??recognized by the majority of employees, establish corporate goals, and establish corporate interpersonal relationships.

2. In terms of corporate culture management, firstly, we must properly handle the relationship between reference and innovation, and grasp the personalization and characteristics of corporate culture; secondly, we must properly handle the use of cultural means to manage culture, and insist on using culture to guide people. , Cultivate people; thirdly, we must handle the relationship between virtual and real, intangible and tangible, and adhere to the combination of internal and external cultivation and soft and hard management.