How to write a brand story

Question 1: How to write a 5-point brand story? You can learn from it.

Coco, founder of Chanel? Miss coco chanel, whose original name was Gabrielle Bonheur Chanel, was born in Auvigne on 1883. Miss Chanel's mother died when she was 6 years old, and her father left her and four other brothers and sisters. From then on, she was brought up by menstruation and entered a convent school as a child, where she learned a needlework. When Miss Chanel was 22 years old (1905), she became a coffee house singer and took Coco as her stage name.

19 10, cocoa? Chanel opened a millinery in Paris. With extraordinary sewing skills, Chanel sewed one hat after another with simple and charming styles. At that time, ladies were tired of fancy decorations, so Chanel's hats were like sweet springs to them. In just one year, Chanel's business has been on the rise. Where's cocoa? Chanel moved her store to the more fashionable Kangming District, which is still the headquarters of Chanel. But making hats can never satisfy cocoa? Chanel's ambition for the fashion industry has enabled her to enter the field of high fashion. 19 14, cocoa? Chanel opened two fashion stores, and the fashion brand Chanel, which had a far-reaching influence on later generations, was officially born.

In the 1920s, Miss Chanel designed many innovative styles, such as knitted sailor skirt, little black skirt and stand-up collar suit. Moreover, she got inspiration from men's wear, which added a little masculine flavor to women's wear and changed the luxury and fashion of women's wear in that year. For example, the Chanel women's collection has increased the styles of suits and jackets, and boldly launched Chanel women's trousers. Don't forget that in the 1920s, women only wore skirts.

In addition to fashion, Chanel also launched the famous chanel no.5 perfume 1922. Chanel No.5 perfume bottle is a square glass bottle with decorative art flavor. Chanel No.5 is the first perfume named after a designer in history. Today, chanel no.5 perfume is still the main product on Chanel's official website.

In the 1930s and 1940s, the Second World War broke out. Cocoa? Chanel closed the shop and took refuge in Switzerland with her beloved boyfriend. 1954, she returned to France and made a comeback. And then Coco? With her simple and natural style, Miss Chanel soon attracted a group of Parisian ladies. Tweed coats, bell bottoms and so on are all cocoa? Chanel's postwar works. Chanel brand is also the most brilliant brand in French fashion history.

Question 2: What is a brand story? How to write a good brand story? Establish a concise story point

A brand is a story. See what stories these famous brands are telling:

General electric: providing innovative solutions to the challenges facing the world;

IBM: Help the world run better with forward thinking;

Procter & gamble: improve the lives of consumers all over the world, not only now, but also their descendants;

Apple: Enhance people's lives with intuitive, concise and elegant design;

SAP: Help the world for people all over the world! Better operation creates lasting prosperity;

Motorola: Motorola solutions help people do their best at critical moments;

They have different brands and different stories, but one thing in common is that they are not talking about their own products, but "who am I" and "what value can I bring to you". At the same time, they are concise and clear, and have become the concept of enterprises.

To tell a good brand story, we must first create a story for our own brand, which is of course created in the real situation of enterprises and organizations. Usually, the "blueprint" of a story is related to the following three questions: In what environment do you compete with others? Who is your target group? What kind of ability does your organization have? These three questions overlap each other, and the answers constitute the central content of the brand story. This central content must be simple and credible.

For many enterprises, adding stories is easy, but subtracting stories is challenging. We can understand that enterprises want to convey their richness and diversity to the outside world, but enterprises should understand that what you do is a company, not a legend. You need to tell the outside world in a simple and clear expression: "What does our company do and what does our company stand for?" Second, why am I different? Third, what is my unique value? "These should be based on facts, not fabricated out of thin air. Statistics show that 60% of consumers are willing to pay more for brands that create simple experiences.

Simple is not simple. The profound meaning of brand simplicity is understanding, transparency, people-oriented, innovation and effective communication. At the same time, it also means that there are fewer barriers to interaction between brands and consumers, and it has more advantages than peer brands. Not all companies need simplification, but all companies need simple brand information, and all companies need to express themselves in a clear and honest way. The principle that determines the success of brand positioning is not how simple it is, but whether it has established contact with stakeholders and conveyed the information they need.

At the same time, the core of this simple story will become a clear concept of an enterprise-it is the most fundamental reason why an organization can exist, and it is also an internal spirit that inspires and unites the whole organization.

Seeking adoption is a satisfactory answer.

Question 3: How to write a good brand story According to you, a brand story is not just a story with a plot. In fact, it is brand marketing planning. You can refer to the related content of brand planning. This is a macro aspect. To develop a new product, we must first make clear the characteristics of your women's clothing and what advantages it has compared with the popular styles in the market at present, and refine a marketing concept according to the main positioning. On this basis, come up with ideas. Micro: As far as brand stories are concerned, from the perspective of enterprises, it means that a product pioneer has discovered market opportunities and developed a very popular product. What does Pioneer think? Under what circumstances, after what course or twists and turns, through resource integration and various pioneering efforts, it finally won the market position and was recognized by consumers, becoming a brand product with high added value. These contents can also become an indispensable part of corporate culture. As far as brand marketing planning is concerned, from the consumer's point of view, how to create the theme concept and significance of the brand to form a story with plot, so that the target consumers can pay attention to, identify and desire to realize the promotion and sales process of purchase.

Question 4: How to write the story of Estee Lauder brand?

Mrs. Lauder has always believed that "every woman can always have beauty and fashion." Therefore, she combined her life and sensitive quality with the fashion brand Estee Lauder, which not only reshaped the face of American cosmetics industry, but also affected the global cosmetics market.

1946, Lady Lauder's wish to establish Estee Lauder Company with every beautiful woman. When 1953 was launched, the dew of youth perfume won a wide reputation for its constant pursuit of innovation, professional research and development knowledge and excellent quality. Estee Lauder brand. Today, Estee Lauder's skin care, make-up and fragrance products are famous in more than 30 countries around the world/kloc-0 with leading technology and excellent efficacy.

Estee Lauder has had countless innovations and ideas since its birth. For example, marketing is widely used in many cosmetic brands at present: product trial, gift shopping, advocating the earliest innovation of Estee Lauder, the exclusive perfume for women, and making suggestions. At the same time, brands are constantly introducing patented technologies and ingredients to bring more and better products to every woman in the United States.

Aside from the original intention of outstanding performance, Estee Lauder brand has always insisted on building this beautiful cause: bringing beauty to every woman. Believing in the motivation of scientific research and development, maintaining a positive mental state, the changes brought by the experience of skin care products, and maintaining good communication and interaction with people, these spiritual brands still bring guidance and inspiration to women.

Estee Lauder's brand spirit has continued to this day and has become a valuable foundation for future development. One of the reasons for Estee Lauder's success is to cooperate with fashion pioneers and seek a breakthrough in consumers' pursuit of scientific and technological loyalty. Estee Lauder's pursuit of beauty will continue forever.

Question 5: How to write a brand story? 1. Three main points of writing a good brand story.

Once upon a time, brands were defined only by products. Later, communication began to affect our view of the brand. Now, we have entered a new era of brand building, which all starts with what kind of stories the brand tells and how to write them.

For how to write a good brand story, in Ma's view, there are three main points:

First of all, according to the real situation of the company or organization, create a simple, clear and credible story to motivate the enterprise;

Second, tell the story in a convincing way;

Third, when telling stories, we should keep consistency and continuity, and tell stories at every contact point with the audience. Enterprises need to practice their own brand promise.

2. Establish a concise story point.

A brand is a story. Let's see what these famous brands are telling:

General electric: providing innovative solutions to the challenges facing the world;

IBM: Help the world run better with forward thinking;

Procter & gamble: improve the lives of consumers all over the world, not only now, but also their descendants;

Apple: Enhance people's lives with intuitive, concise and elegant design;

SAP: Help the world for people all over the world! Better operation creates lasting prosperity;

Motorola: Motorola solutions help people do their best at critical moments;

Their brands are different and their stories are different, but one thing is that they are not talking about their products, but saying "Who am I" and "What value can I bring to you". At the same time, they are concise and clear, and have become the concept of enterprises (see Ma's blog "How to use entrepreneurial stories or brand stories to shape brand concepts for enterprises" for details).

To tell a good brand story, we must first create a story for our own brand, which is of course created in the real situation of enterprises and organizations.

Usually, the "blueprint" of a story is related to the following three questions: In what environment do you compete with others? Who is your target group? What kind of ability does your organization have? In Ma's view, these three questions overlap each other, and the answers constitute the central content of the brand story, which must be simple and credible.

For many enterprises, adding stories is easy, but subtracting stories is challenging.

We can understand that enterprises want to convey their richness and diversity to the outside world, but enterprises should understand that what you do is a company, not a legend. You need to tell the outside world in a simple and clear expression: "What does our company do and what does our company stand for?" Second, why am I different? Third, what is my unique value? "All these should be based on facts and cannot be fabricated out of thin air. According to data collected by Ma's blog, 60% consumers are willing to pay more for brands that create simple experiences.

Simple is not simple. The profound meaning of brand simplicity is understanding, transparency, people-oriented, innovation and effective communication. At the same time, it also means that there are fewer barriers to interaction between brands and consumers, and it has more advantages than peer brands.

Not all companies need simplification, but all companies need simple brand information, and all companies need to express themselves in a clear and honest way. The principle that determines the success of brand positioning is not how simple it is, but whether it has established contact with stakeholders and conveyed the information they need.

At the same time, the core of this simple story will become a clear concept of an enterprise-it is the most fundamental reason why an organization can exist, and it is also an internal spirit that inspires and unites the whole organization.

Question 6: How to write a good brand story? Once upon a time there was a man who had a girlfriend. He loves her more than anyone else in the world. But one day, his girlfriend left him mercilessly without even giving him a reason. Watching his girlfriend go shopping arm in arm, he was in great pain and lost his mind. Finally one day he killed his girlfriend. He was going to kill her and then kill himself. But when I was dying, I felt the value of life. Since then, he has been haunted by nightmares every day. In the dream, his girlfriend was naked, with long hair, red tongue hanging down, and her finger was hooked to kill him. Nightmares tormented him like needles, and one day he found a Taoist priest and begged to get rid of him. The Taoist priest asked him to do three things: first, give his girlfriend a good burial. Second, burn the pajamas that his girlfriend wore before her death. Third, clean the hidden bloody clothes. Everything must be finished before midnight, or you will be killed! He did everything carefully according to the orders of the Taoist priest, but the bloody coat was nowhere to be found. It's almost midnight. Beads of sweat dripped from his face and wet the carpet. He found this bloody dress in the middle of the night, but no matter how he wiped it, it couldn't be washed off. At this time, there was a sudden strong wind, lightning and thunder. The window was shaken from side to side by the strong wind, and the sound of broken glass made people even more jumpy. Suddenly all the lights went out and the whole room was dark. In the lightning, I saw his girlfriend wearing bloody pajamas, with blood dripping from her eyes, pointing at him with a ferocious face and a harsh voice: "Do you know why blood can't be washed away?" He was too scared to say a word. The girlfriend continued: "Because you are useless to Tiaoka washing powder, idiot." Just study.

Question 7: What does the brand story contain? More specifically, the brand story mainly describes the origin of the brand with vivid strokes. Generally, the beginning is a readable text introducing the origin of the brand, which can be myth, founder experience and founder introduction; Then the development history of the brand, major events and changes in the development process; Finally, the vision of the brand, that is, the future of the brand.

Question 8: How to write a company brand story? You must wear a suit in such hot weather. You want to be great. White shirts, slacks, black shoes and portable file bags.

This technology is backward. Just because you haven't been to this company, you already know it well. You are better than other applicants. It's no use giving you samples. You can check the time and year of this company online, and how to realize your brand in the end.

Question 9: How to write a brand story? It's best to ask a professional writer to write it. You can check it online, and the price is not very expensive. After all, is the competition fierce now? I can recommend one for you. Please pay attention when I send you Baidu news on the website.

Question 10: How to write a brand story? Can you make up a story? Dude, it's a story, but it's not just made up. You must write a brand story to impress consumers.