How to distinguish advertisement title, advertisement text, advertisement slogan and advertisement essay in advertisement copy? What are some examples?

"Right beside you"-slogan conveys the brand concept and value proposition, and has no direct connection with this plane.

"You see the doctor, the doctor sees me"-advertising headlines, headlines and words, plus pictures, convey information to consumers. This plane reflects the founder's idea of "being by your side" through medical scenes, words and pictures.

Founder Medical Information Management System and all the following words-advertising words, words are explanatory titles, specifically explaining what Founder's products are and what value they have to consumers.

Website in the upper left corner-the advertisement essay refers to some supplementary information, such as telephone number, website address, official WeChat account number, store address, advertisement approval number and some necessary explanations, such as "the right to interpret the final activity belongs to the enterprise" and "dangerous actions, please do not imitate".