Propaganda slogan of characteristic town

A magnificent national project.

The sightseeing route of fishing history stroll originated from the "sightseeing route plan" launched by 1994 in Norway, which is the second of its 18 sightseeing routes.

After more than 20 years of development, it has built 18 excellent tourist routes to show the national image. These lines are widely distributed in the coastal and mountainous areas of western, central and northern Norway, with a total length of 2 136 km and a development cost of hundreds of millions of Norwegian kroner (1 kroner 0.73 RMB).

Since the implementation of the plan, Norway's top teams of architects and designers have begun to participate, including Sn? Hetta, Reiulf Ramstad Arkitekter and other world-renowned firms. Tourist service facilities in sightseeing routes (such as observation deck, rest area, parking lot, etc.). ) are from the hands of these masters. Their design not only did not destroy the original beautiful natural scenery on the sightseeing route, but made the tourist service facilities itself a landscape, perfectly integrated with nature, organically combined Norwegian culture, nature and architectural design, and achieved the effect of 1+ 1 & 3.

"Walking in the history of fishery"

Norwegian Millennium Fishery Civilization Range Rover

The "Fishing History Walk" travel route runs through Norway's Westron Islands and Lofton Islands in the Arctic Circle from north to south. The route starts from Anderson, the northernmost town in Vestlen Islands, and ends at Aozhen, a small village at the southern end of Lofton Islands. Including two of the Norwegian 18 tourist routes, which are located in Andan Island and Lofton Islands respectively. These two sightseeing routes can be regarded as the two essences of the same island-crossing highway, and the whole area shows the most representative fishery culture in the archipelago area of Norway's Arctic Circle in various forms. This is because under the action of the North Atlantic warm current, the sea area on the west side of Lofoton Islands is the gathering place of Arctic cod spawning every winter, which has created Norway's endless Millennium fishery.

"The past has changed for thousands of years."

As a classic case of "walking in the history of fisheries" as a global tourist route.

Recalling moderns: Westron Islands and Lofoton Islands were one of the main areas where Vikings developed fishing thousands of years ago. Viking chiefs built the largest longhouse in northern Europe in Lofoton Islands. The unique local fishery culture with a long history is the "foundation" for developing global tourism today.

As early as the end of the 9th century to the beginning of10th century, in the Seven Books Against Pagans, a story about business activities related to this place was recorded: Alfred, the monarch of the kingdom of Wessex, met a businessman named Artel in the court, and Artel claimed to live in the northernmost part of Hollogland (H? Logalan (including the area around lofton today), his trade route started from now on. One was to hunt walruses in the north and collect goods such as skins of local tribes, and the other was to go south to Hazby, jutland (now one of the four major trading towns in the Viking era) and sell the goods to the market. The long-distance trade route from north to south described by Attl shows that the islands had been incorporated into the Nordic trading system at that time. The Viking era was the local "fishing history" of moderns.

The glory is gone, but the charm still exists: although the modern people who belong to Viking people in the islands are long gone, the local fishery is still developed, and it is still the main producing area of Norwegian Arctic cod. And the traditional fishing culture has been deeply integrated into local life, and the traditional fishing villages and fishing customs have been well preserved. With the development of tourism, this subtle cultural influence has laid a strong atmosphere for the development of tourism. This classic global tourism route is also developed on the basis of exploring fishery cultural resources in series.

Country: Norway

Location: Austrian Town, Andes-Lofoton Islands, Vestlen Islands, about 340 kilometers.

Features: It contains two national tourist routes of Norway 18 that can best show Norwegian fishery culture, and it is a classic case of global tourism with the theme of fishery culture.

1, the smell of wine is afraid of the depth of the alley.

Design of global tourist routes based on resource maximization display

Westron Islands and Lofton Islands are located in the northwest of Norway and are relatively remote. At the same time, the overall shape of the island is long and narrow, spanning the North Sea and the Norwegian mainland. It is called "Love East Wall", and there is only one high-grade highway from Anderson in the northernmost part to Aozhen in the southernmost part.

Nevertheless, "hiding in the boudoir" is hard to see, but "the beauty of nature" is hard to give up-the whole archipelago is located within the Arctic Circle, and the perfect encounter between polar scenery and fjord landforms is a rare and precious resource all over the world. In addition, the local area is one of the important cradles of Norwegian fishery civilization, where nature and culture are deeply integrated. Therefore, the Norwegian government has built a high-grade highway on the island, connecting it with the European highway E 10 and opening it up as a national tourist route, which shows the government's ambition to show the islands' culture and natural resources.

Glacier erosion has created tortuous coastlines and large and small fjords in the archipelago. The special position in the polar circle makes the local area get special lighting conditions, especially in summer. The two complement each other and make nature wonderful. The design and development of global tourist routes have enabled these "buried treasures" to "see the light of day".

"Omni-directional" resource display system

Although the official does not explicitly define the tourist routes of the two countries in the Lofoton Islands as the theme of "walking in the history of fisheries", both go on road trip spontaneously formed by the people and overseas tourists organized by travel agencies have formed a * * * understanding of the global tourism of the Lofoton Islands fishery theme.

The design of global tourist routes has a subtle influence on the atmosphere. The famous scenic spots on the island, towns and villages with cultural representation, and museum poles displaying local fishery customs and culture are connected in series to maximize the resources of the whole archipelago, which embodies the overall development idea of "from point to area, immersed in atmosphere".

2. Return to "small fishing village" instead of "big and complete"

Create a small and beautiful museum tourism magnetic pole

Norway's population base and the geographical location of the islands determine that there are no densely populated big cities here. Fishing village is the most common form of living on the whole route from Westlong Islands to Lofoton Islands. Therefore, in the construction of tourist magnetic poles, there is no grand mass building unique to metropolises.

Museums related to the fishery theme, as the most cultural tourist pole on this tourist route, will not choose a place to build a large-scale ultra-luxury building with great exhibition content, as in cities. Instead, the function of cultural display is scattered along the line, and a "small museum network" is built according to local conditions by using existing cultural resources and fishing village buildings. Although each museum is small in scale, it has its own emphasis, and * * * has become a holographic three-dimensional display system to display Norwegian fishery culture.

Scene reproduction, immersive experience

Although a single museum is small in scale, it seems that it lacks enough explosion points as a tourist magnetic pole, but small scale does not mean low level. A small and beautiful museum is not only "small" but also "beautiful". The beauty of the museum lies in its rigorous textual research and true reflection of history; Second, experience is king, arousing the feelings of tourists.

Take the Viking Museum in Lofton as an example. It can be called the most important one in the whole fishery theme museum network. It was built on the site of the Borg Hall, the largest longhouse in northern Europe during the Viking era. The architectural form of the museum is modeled according to the specifications of the longhouse, and the interior also truly reproduces the life scenes of Viking residents: cod racks, stoves in the center of the longhouse and benches for daily rest and work.

The staff "played" Viking men and women, and the scene of "men and women intertwined" seemed to cross back to the glorious Viking era. Not only that, every "actor" is an NPC, and tourists can communicate with him, even put on their clothes and taste the broth boiling on the fire.

You can't judge a museum by its appearance, nor can you judge a museum by its knowledge.

Except for the relatively magnificent Rovetton Viking Museum (after all, it is the residence of Viking chiefs in history), most museums are unattractive, and their appearance is no different from that of ordinary fishermen's huts. Lofoton Cod Museum, Norwegian Fishing Village Museum and Lofoton Museum all look like "triplets", as simple as "shabby" and "simple". However, when you walk into them, you will find a new world with different themes and detailed contents, which is refreshing!

Norwegian Fishing Village Museum: With the theme of showing fishing village customs and fishermen's life, it truly reproduces the architectural spaces such as houses, boathouses, storage rooms and various furnishings inside. The museum is transformed from a group of real fishing village buildings. The indoor exhibition is rigorous and exquisite, paying attention to details, making tourists feel at home and crossing into the daily life of fishermen.

Lofton Cod Museum: The theme focuses on the fishing and production of cod, showing in detail the equipment needed for each process, so that visitors can learn all the knowledge about the fishing and production of cod when they come here. As a small museum, it is best to focus on a small theme and make a thorough explanation at one time, and the effect is better than a big and comprehensive summary. Tourists come here to be glad that you have come.

Lofoton Museum: The theme is to show the historical changes of Norwegian fisheries and fishermen's lives, from wooden houses in the bronze and iron age to fishing village buildings in the 20th century. Visitors can review Norway's fishing history for thousands of years in one day.

"Tell the Norwegian story well"

Lofoton Aquarium (Lofoton Aquarium) is built by the sea. The marine life on display is limited to Norway, but it is specialized in a seemingly cramped spatial scale-only "Cod" (Cod family) can distinguish Arctic cod, haddock, green cod, yellow cod and many other species.

Aquarium introduces the local marine biological resources in such a scientific and serious spirit, which has become the best classroom for children to learn marine biological knowledge.

3. Those who have no will can't come.

An indispensable niche boutique in mass tourism

At the northern end of the "Fishing History Walk" route is the town of Andreas, which is a world-famous whale watching sanctuary. Compared with online celebrity fishing villages such as Rennes, there are many tourists punching in, so Andreas is much smaller.

However, in the circle of whale watching enthusiasts, Andreas' name is "resounding": by virtue of its geographical advantage, this is the land closest to whale activities, and the WHALESAFAIR whale watching center of Andreas confidently plays its own propaganda slogan "If you go out to sea, you can't see a refund".

This kind of niche boutique with unique resources and superior conditions can adapt to the current development trend of social interaction and travel and meet the extreme needs of specific people. It is an indispensable pearl in global tourism routes.

"If you are close, there will be many tourists; The risks are far away, but the risks are few. However, the outlandish, magnificent and transcendent world outlook often lies in the distance, but what people lack is difficulty, so where there is a will, there is a way. 」

As long as the energy level of tourism resources is high enough, it will certainly attract "interest fanatics" to overcome all difficulties and experience. The high-end tourism consumption demand of this niche customer can not be ignored in global tourism.

"Prophet travels backwards"

The whale watching activity began with a half-hour explanation, allowing tourists to "swim with the prophet" and the layman to watch the doorway. WHALESAFAIR Whale Watching Center is not only to meet the visual needs of tourists watching whales, but also to explain the internal knowledge clearly. The four staff members are Norwegian, English, French and Spanish tour guides, providing international tourists with the convenience of language exchange as much as possible.

Whale-watching ships have transformed from former whaling ships, from "being enemies with whales" to being friends with nature, and developed a new tourism economy.

At the beginning of 20 19, the new building competition of whale watching center was invited for global bidding, which attracted 37 design teams from all over the world, including BIG and Sn? Hetta and many others finally won the championship by Mandrup with their excellent whale back shape. In the future, it will become a tourist landmark of Andreas.

"Make the major to the extreme"

The explanation of the whale watching center is not a rigid copy of books or websites, but a foreshadowing for subsequent whale watching. Its explanation of Dao 'an and the surrounding waters, as well as the range of activities of various whales, have been verified in whale watching activities. The tour guide on the whale watching boat will draw the species, quantity and observation points of whales found on the drawing board in real time, and visitors will suddenly realize that the original explanation was "before".

4. "The people watching the scenery are watching you."

Landscape construction of sightseeing facilities

The success of the global tourism route can not only depend on the dispersion of museum culture poles or the explosion of niche products. In the classic case of "string of beads", "bead" is of course important, and "string" is not mediocre.

The 340-kilometer-long "Fishing History Walk" route, despite the beautiful scenery along the way and the landforms of the fjords with mountains and seas, will inevitably lead to aesthetic fatigue. How to make the whole route not boring and keep tourists enthusiastic?

When building tourist routes, the Norwegian government carefully selected several scenic spots with postcard-like picture transmission effect. The scenic spots and facilities were beautified by designers, making them integrated with natural scenery and archipelago fishery culture.

In the quiet and beautiful natural environment, dotted with a little agility of modern design, it brings visitors a brand-new viewing experience.

There are more than 30 "white beaches" in Lofoton Islands, which have become a unique "polar" coastal resort through a series of sightseeing routes.

On the island of Senia, which is separated from Andreas by water, there is also a national sightseeing route of Senia, and the beautification of its viewing facilities is the most classic. The most famous scenic spot on Senea's sightseeing route is called "The Devil's Tooth" (Oakshaun Mountain, named after its peaks stand like the Devil's Tooth), and the Tungeneset observation deck set up for viewing has also been built into an artistic attraction, which is in response to "You stand on the bridge and watch the scenery, and the people watching the scenery are watching you upstairs".

5. Do as the Romans do and "live" by "fishing"

The style of staying in a hotel.

When in Rome, do as the Romans do, and the characteristic accommodation experience is an important part of staying in tourism. In the Lofoton Islands, red huts, which are representative of this fishing village, can be seen everywhere. It has a proper term called "Rorbu", which originally refers to this red hut in Lofton Islands, and later gradually refers to this style of architecture in northern Norway.

Its red exterior wall and white decoration have become the representative elements of the Lofton Islands. This color was chosen at the beginning of construction to make them easier to see at sea, and red fish paint is the cheapest and most commonly used paint. Now, most rorbu has been transformed into hotels, rental houses or museums, and a few are still occupied by fishermen.

The combination of fishing and swimming

As the Lofoton Islands is the main fishing ground for cod, fishermen from all over Norway come to work here in winter (65438+1October-March). Ancient fishermen used open-air rowing boats and sailboats to work in bad conditions. Legend has it that there is a man named. 1 120, King Istein ordered the construction of Robe in the Lofoton Islands to provide accommodation for fishermen.

"Rorbu" comes from the Norwegian word "ro", which means rowing, and this is exactly what fishermen from afar do. The second word is "no", which can refer to a small house, residence or storage place. Rorbu literally means fisherman's cabin. Therefore, "Rorbu" itself has the nature of "hotel inn" from the historical origin.

Since 12 century, the number of apocynum venetum has been increasing and has been used for centuries. It was not until the mid-20th century that the emergence of modern fishing boats made some fishermen choose to stay on board, and Luobu became vacant. 1960 or so, the first batch of vacant rorbu was rented out to tourists, which also brought restoration works to the building.

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