What problems will you encounter in communicating with customers in foreign trade?

The most important thing is the understanding problem caused by cultural differences. Here are two examples:

The understanding of "common sense" is different. In our common sense, everyone depends on the results, just like Deng Xiaoping said, "It doesn't matter whether the cat is black or white, as long as it catches mice, it is a good cat." However, many foreign customers, especially large companies, value the process. They believe that only by controlling the process can the results be controllable.

The understanding of "quality" is different. Even now, many factories still hang banners like "Provide customers with the highest quality products." It is okay to use such a slogan to motivate employees, but in the eyes of foreign customers, this is a slogan with questionable logic. Because in large industrial production factories, there is never any "highest quality", and customers don't need such things. What customers want is products with stable quality at reasonable prices.

Others include comprehension problems caused by differences in foreign language proficiency. For example, in English, comprehensive and sophisticated both have the meaning of "complex", but the contexts used are very different. If used in the wrong context, it will cause great misunderstandings.