Blocked by the courier, what did the rabbit do wrong?

Have you received all your treasures?

Recently, on the way to and from work, you can always see the figure of express cars coming and going, among which there is a new face-Extreme Rabbit Express.

Before the Double Eleven, Extreme Rabbit Express was banned by the industry giant Tongda Department, but the ban effect seems to be not very obvious.

1

What kind of company is Extreme Rabbit Express

Founded in August 215, Extreme Rabbit Express is the first express delivery company in Southeast Asia with Internet distribution as its core business. Because of its rapid development, it has become a dark horse in Indonesian express logistics industry.

in March this year, polar rabbit began to operate in China, and 78 transshipment centers were put into operation nationwide, and the business volume increased rapidly in just a few months. According to relevant data, the average daily business volume of Extreme Rabbit Express exceeded 1 million pieces in May, and the daily order volume of the whole network exceeded 5 million pieces in July. By September, the daily order volume of Extreme Rabbit Express had exceeded 8 million pieces. This year's double eleven, the goal of the extreme rabbit is to hit an average daily order of 25 million.

2

Why was Extreme Rabbit "banned"

Why did the express delivery giants jointly ban Extreme Rabbit?

Extreme Rabbit entered China for a short time, and its distribution network in China is weak, so it needs to borrow the "access system" network. However, in terms of price, Extreme Rabbit chooses the route of small profits but quick turnover, which conflicts with domestic express delivery enterprises.

In addition, Li Jie, the founder of Polar Rabbit behind the scenes, and the inextricable connection with Pinduoduo, people have speculated that Polar Rabbit has a close relationship with Pinduoduo. This also paved the way for JD.COM and Ali to refuse to cooperate with Polar Rabbit, and Tongda banned Polar Rabbit.

3

The extreme rabbit of "rural encircling the city"

Facing the ban of industry bosses, the extreme rabbit seems to be ready for a long-term struggle and embarked on the route of "rural encircling the city".

It is nothing new to do "wall-painting advertisements" in rural areas. Ali (Taobao), JD.COM, and the three major communication operators are all veterans in the field of wall-painting advertising, and their "going to the countryside slogans" can be seen everywhere. It is understood that JD.COM brushed more than 8, advertisements in the six months from the fourth quarter of 213 to March of 214. However, in the field of express delivery or logistics, there is basically no such thing.

It is understandable to say that Polar Rabbit used to spend a lot of money on advertising in tall places such as major business districts and airports-after all, Polar Rabbit has just entered the China market for a long time, and it really needs to brush its presence; But this time, the style of painting has changed the image of "being tall" in the past. The advertisements hit the fields, and the slogan was also very "grounded": "Brother Rabbit sent' goods' to debut, which is the hope of the whole village!" "polar rabbit delivers food quickly, and all the money goes into your pocket" ...

4

Trademark first

Whether polar rabbit can finally gain a foothold in China is still unknown, but polar rabbit is obviously prepared.

As early as 219, polar rabbit had applied for all kinds of polar rabbit trademarks before it entered the China market. Even when it was banned by industry leaders, polar rabbit did not forget the trademark layout.

After searching online for trademarks, it is found that just before the Double Eleven, Extreme Rabbit is still applying for a new trademark of "Extreme Rabbit Shunda", which seems to be well versed in the principle of "trademark first".

It takes a long time to build the express delivery network, however, it took Polar Rabbit half a year to complete a series of expansion. Although the development speed is fast, it is unreasonable, so in the face of the ban of the "Tongda Department", the polar rabbit is bound to encounter challenges. As a rapidly developing tertiary industry, price war alone is not conducive to the long-term development of enterprises, and polar rabbits need to build their own core competitiveness in order not to be controlled by others.