What do you mean by exclusive title?

Exclusive naming refers to the exclusive naming right of an enterprise or organization to buy an activity or an event, and the name of the enterprise or organization is added before the name of the activity or event to publicize and promote its own brand or product. Exclusive naming is an advertising and marketing strategy. Generally speaking, the purchase of exclusive naming rights requires a certain fee, which is one of the sources of income for the organizers of activities or competitions.

Exclusive titles are widely used in sports fields, such as NBA basketball match and FIFA World Cup. A large number of enterprises have carried out exclusive titles, such as China Telecom's NBA exclusive title and Adidas' World Cup exclusive title. Exclusive naming can improve the brand image and popularity of enterprises or institutions, and provide sponsorship funds for activities or events, which is a win-win market behavior.

In addition to sports, exclusive titles are also widely used in other fields, such as movies, concerts and exhibitions. , provided that the enterprise or institution has a certain correlation with the event or event or exhibition. Through exclusive naming, enterprises or institutions can closely link the brand image with the target consumers, thus achieving the effect of brand marketing. However, it should be noted that exclusive naming needs to carefully evaluate the marketing effect to avoid failing to achieve the expected results due to excessive investment.