Minhang slogan

This is a review topic for the senior high school entrance examination, and the relevant information is as follows;

Drafting couplets, advertisements and slogans.

"Concentration is the essence", and couplets, advertisements and slogans are like a wonderful flower, shining in the garden of senior high school entrance examination in China. 20 15 Yichang volume for senior high school entrance examination examines couplets in the form of idioms; Textual research on couplets using Lu Xun's works in Beijing; Yibin volume examines couplets with famous Chinese and foreign masterpieces; The Chengdu volume requires students to write propaganda slogans for the "Chengdu Food Festival" to highlight the characteristics of Chengdu cuisine; Ziyang Volume teaches students in the activity of "I have zero contact with advertisements": biological advertisements,

Couplet questions show a flexible trend. In recent years, the main questions in the senior high school entrance examination are: docking, appreciation, revision, writing, association (that is, linking couplets with a historical figure or places of interest). ).

The main problems of advertisements and slogans are: analyzing and understanding advertisements and slogans; Create and plan to write advertisements and slogans.

1. The essentials of writing couplets

(1) words are equal. This is the most basic requirement of couplets, so as to be neat, symmetrical and balanced, giving people a visual aesthetic feeling.

(2) The structure is the same. Couplets require subject-predicate to subject-predicate, verb-object to verb-object, juxtaposition and so on.

(3) Part of speech is relative. The parts of speech of the words corresponding to the upper and lower conjunctions should be relative (the same), that is, noun to noun, verb to verb, adjective to adjective, numeral to numeral, function word to function word, etc.

(4) flat and flat. The words in the corresponding positions of the upper and lower couplets should be "flat". The last word of the upper couplet must be flat tone, and the last word of the lower couplet must be flat tone. But under normal circumstances, the requirements for candidates' level play are not so strict.

(5) Semantic relevance. This is the embodiment of the inherent beauty of couplets, which requires that the meanings of upper and lower couplets must be interrelated. The content association of couplets can be divided into three categories: positive couplets (the contents of the upper and lower couplets are similar), negative couplets (the contents of the upper and lower couplets are relatively opposite) and line couplets (the contents of the upper and lower couplets are coherent).

2. Writing skills of advertising words and slogans

The flexible use of (1) rhetoric.

1 duality. Such advertisements and slogans are catchy to read, aesthetic and easy to remember. Such as: cherish life and stay away from drugs; ② Contrast. Through sharp contrast, it gives people a deep impression and enlightenment. For example, the advertisement of Xinfei is not as good as that of Xinfei refrigerator; 3 metaphor. Make it lively. Such as: Putonghua-a bridge between 65.438+300 million hearts. 4 ask questions. It is convenient to arouse people's thinking and enhance their appeal. Why is blood thicker than water? Because there is love in it. (blood donation) 5 times. Emphasize and highlight the characteristics of the object. Such as: thomas lee, thomas lee, different. (Shampoo) 6 Puns. raise

(2) Imitate idioms (idioms, poems, famous sayings and epigrams).

It has a new meaning and is conducive to rapid spread. There are thousands of people looking for her. You can get as many degrees as you want. (temperature controlled refrigerator); There are no mosquitoes in silence. (Mosquito-repellent incense advertisement)

(3) Using homonyms skillfully.

It can have the effect of love at first sight. Such as: endless cycling (cycling); Life can be better (beautiful air conditioning).

(4) Standards to be compiled.

(1) specific content, clear direction: it must be specific and clear, so that people can understand it at a glance and cannot be vague.

(2) Concise, simple and clear: the language should be highly concentrated and as short as possible.

(3) The idea is novel and creative: we should strive to make the content eye-catching and easy to remember.

④ The tone is cordial and warm, full of humanistic care: we should take "beauty" and "goodness" as the personality goal and try our best to arouse people's potential virtues.

(20 15 Yichang) couplets are very interesting language forms in traditional culture, and pay attention to the equivalence of words and knots.

(1) Beautiful scenery -() (2) Poor tea and light rice-()

This topic examines students' ability to write couplets. This topic examines couplets in the form of words, which is moderately difficult. There are suggestive examples of couplets in the topic. When answering, according to the problem-solving skills requirements of couplet writing: the number of words is equal, the structure is the same, the part of speech is relative, the level is even, the meaning is related, and the answer can be wide or strict. In the question (1), the first part is a phrase consisting of two parallel main predicates, the content of which is landscape description, and the similar word is also 2). The first part is a phrase composed of two juxtaposed radicals, and its content is related to diet. There are many such phrases in life, such as delicacies, pheasants, tracts and so on. Write the couplets below and compare them with the couplets above to see if they meet the expected purpose of the couplets. If so, this is the answer.

Take a good full moon (flowers are red and willow green, the moon is bright and the wind is clear, etc.). (2) Delicious food (mountain vegetables, pheasants, jade dishes, delicacies, etc. )

(20 15 Ziyang) Please write an advertisement with the theme of "promoting Putonghua". (Use at least one repair method in 20 words)

This question examines the drafting of advertising language. To answer this question, we can combine the advertising language writing skills in problem-solving skills to write it. This topic is to promote "promoting Putonghua", so when you plan to write, you must highlight the theme and make the language clear. In addition, there are two special requirements in the requirements of copywriting: "At least one rhetorical device should be used, and the number of words should be limited to 20 words", which requires that the advertising copywriting must be both literary and informative within the limited number of words, and can also play a role in encouraging publicity. As long as we pay attention to these aspects, I believe we can write advertisements that meet the requirements.

Example 1: Mandarin is a bridge between you and me. Example 2

(20 15 Chengdu) Chengdu's cuisine is world-famous. Chengdu hosts various food activities every year. Among them, Chengdu Food Festival is one of the most popular activities. Please write a slogan for "Chengdu Food Festival" to highlight the characteristics of Chengdu food and reflect the enthusiasm of the people of Rongcheng. Have a certain literary talent, no more than 20 words (including punctuation).

This question examines the drafting of propaganda slogans. Pay attention to when writing: content range

Eternal Shu people are like fire, and eternal food is like spicy food.

1.(20 15 Loudi) Grade 9 1 Class will hold a graduation party of "My forever junior high school", and one of the couplets praising the teacher is going to be posted in the "Thanksgiving Teacher" section, and the first half has been given. Please fill in the second half.

The first part: cultivating peaches and plums on a three-foot platform.

Downlink: _ _ _ _ _ _ _ _ _ _ _

(2015 Suzhou) The following four sentences in this poem can form two couplets. Please complete the combination according to the characteristics of couplets, and write the answers on the corresponding horizontal lines below (fill in the serial number).

(1) Songjian sings a good bird (2) Tonamiyama is more secluded (3) Spring and eternal life.

(4) The wind will still shed flowers (5)

(1) Uplink: _ _ _ _ _ _; Downline: _ _ _ _ _ _;

(2) Shanglian: _ _ _ _ _ _; Downlink: _ _ _ _ _ _.

3.(20 15 Jilin) Classical poetry is a national cultural gene flowing in our blood. Learning poetry, feeling flying, people are beautiful; Use poetry, aim high and clean, and taste delicious. Please make a bottom line according to your accumulation.

The first part: Zi Zhan enjoys the moon before the court.

Downlink: _ _ _ _ _ _ _ _ _ _ _ _ _

4.(20 15 Liuzhou) In the recreational activity "How much do you know about traditional culture" jointly organized by the school and the community (village), a pair of couplets stumped everyone, so please help me fill it out completely.

The first part: Dragon Boat Festival _ _ _ _ _ Sacrifice to Qu Yuan

Bottom line: Mid-Autumn Festival _ _ _ _ _

5.(20 15 Yibin) According to Journey to the West, Water Margin, Childhood and Jane Eyre, the next part is inaccurate ().

The first part: Beethoven carefully composed his famous music.

Downlink: _ _ _ _

A. Tang Sanzang waded through mountains and rivers in search of truth.

B.a young man is both bold and cautious.

C. Gulliver's childhood was difficult

D Charlotte wrote classic works with superb skill and wisdom.

6.(20 16 forecast) A new office building in a township government is completed, and there is a lack of couplets at the gate. Someone has written the first couplet in combination with the eight provisions of the current party. Please make the second couplet.

Part one: To tell the truth, it is healthy to do practical things.

Downlink: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

7. "Umbrella" and "crutch" are common items in life. Please choose one of them and write an advertisement for it. Requirements: no more than 20 words.

8.(20 15, a model in Minhang District, Shanghai) It has been 77 years since the Nanjing Massacre, but wars are still burning all over the world, and death is still threatening the lives of thousands of people in Qian Qian. Please create an advertisement with the theme of "Call for Peace, Reject War". It is required to highlight the main idea, use accurate words and control the number of words within 20 words.

9.(20 15 Fuyang No.9 Middle School No.1 Model) Read the following materials and complete the questions.

65438+ 10/4, 20 15 working conferences on South-to-North Water Transfer were held in Nanyang, Henan. According to reports, the middle route project of South-to-North Water Transfer Project has been running normally since it was opened for more than a month in June, 65438+February last year. By June 14, 94 million cubic meters of water had been delivered to Henan, Hebei, Beijing and Tianjin. Since the East Route of South-to-North Water Diversion Project was officially put into operation in February11March, it has pumped 4.793 billion cubic meters of river water and transferred 257 million cubic meters of water to Shandong, successfully completing the water transfer task. After the implementation of the South-to-North Water Transfer Project, the groundwater will be strictly controlled, and the over-exploitation of groundwater in the northern region will be reduced by about 5 billion cubic meters every year.

Please write a slogan according to the situation of "South-to-North Water Transfer Project" introduced in the materials, and use your Chinese knowledge to promote this great project.

10. In order to create a rich atmosphere to commemorate the 70th anniversary of War of Resistance against Japanese Aggression's victory, the headmaster of Guanghua Middle School wants to hang some propaganda slogans on campus. Please write a slogan according to your accumulated knowledge.

Your proposed writing: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

1 1.(20 15) The winter vacation is coming, and more and more students and their families plan to spend their holidays by traveling. Therefore, a class held a comprehensive learning activity entitled "Civilized Tourism".

Please design a publicity slogan to remind everyone to travel in a civilized way (no more than 20 words).

12.(20 16. Forecast) The second Sunday in May is Mother's Day. In order to create a "grateful" atmosphere on campus, the moral education department collects slogans from students. Please write at least one.

13. Read the following materials and answer the questions.

Due to overfishing, the number of sharks has dropped sharply, and some species of sharks are on the verge of extinction. In order to protect sharks, international animal protection organizations advocate the public to reduce shark fin consumption and maintain marine ecological balance. Celebrities such as Yao Ming, Yang Lan and Guo Jingjing responded positively and volunteered as "image ambassadors" to protect sharks, refusing to eat shark fins.

The research of an environmental investigation agency shows that the proportion of mercury pollution in shark fin, a high-grade food, is as high as 70%, and the proportion of mercury that can be absorbed by human body has exceeded 42 times of the normal allowable content, and mercury is harmful to the advanced nervous system of human body.

Please integrate the main information contained in the above two materials to design a slogan or public welfare for the protection of sharks.

14.(20 15 Huanggang simulation) Yiaihu Middle School carried out comprehensive practical activities with the theme of "practicing socialist core values". You are welcome to actively participate in it.

(1) The school is going to hold a singing contest, and all classes are actively participating. Both sides of the stage need a pair of couplets. The first couplet has been written. Please write the second couplet.

The first part: sing the main theme, cast souls for the nation, and gather together.

Downlink: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

(2) In the spring season, the vitality is infinite, the campus is green and the wheat straw is in full bloom. In order to remind people to protect the beautiful scenery, please write a hint for the environmental protection sign of the flower bed. Rhetoric is needed.

15.(20 15 Xiangyang) It seems that just yesterday, we happily walked into the gate of junior high school, but in a blink of an eye, three years have passed quietly. Junior high school life is like a post station in life, which means the end and beginning of a new journey. Looking back on the past days,

(1) Put forward a slogan In order to create an atmosphere, a propaganda slogan should be posted in the classroom. Please imitate the first half of the sentence and write the second half of the advertisement according to the sentences with horizontal lines.

The first half: recalling the past, happiness is just around the corner;

The second half of the sentence: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

(2) Design activities In order to make this activity colorful, please design two more activities.

(1) Tell me about the learning process.

②__________________

③ _ _ _ _ _ _ _ _ _ _ _ _ _ ④ Draw a bright future.

(3) Revisiting Classics In the past three years, we have read many classic literary works. In these works, there are always some characters, plots and scenes left in our hearts.

The following are the names of classic literary works in the textbook. Please choose one, write a sentence about your most memorable content or theme, imitate the example, and write the corresponding title of the work.

Works: Back, Last Lesson, My Uncle Christmas.

Example 1: Laughter makes the world look bleak. (Kong Yiji)

Example 2: Special words and deeds foretell the tragic ending. (Kong Yiji)

To write: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

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Drafting couplets, advertisements and slogans.

1. A piece of chalk records the Spring and Autumn Period (or: a red heart blooms with fragrance, and a lifetime of hard work casts the soul of a master, etc. A: It's enough to be lenient. (1)1⑤ (2) 423. (1) Uncle Mao only loves the lotus in the pond. (2) Yuanming only picks chrysanthemums under the fence (a wide pair is enough). Crutch: When I fall, you are my reliable friend. 8. Example 1: Let the clear spring of peace put out the fire of war. Ex. 2: Build peace with great love and resolve disputes with reason. Example 1: One river and clear water will always be sent to the north, and hundreds of millions of people are sincerely connected. Example 2: The South-to-North Water Diversion Project is a Chinese dream, and Wan Li has beautiful ecological landscape. Example 3: A thousand miles away, China is in a turbulent mood, and a clear river sends clear water to the north. 10. Celebrate the victory of the Anti-Japanese War and remember the history of humiliation. 1 1. Example 1: Civilized tourism, accompanied by civilization; Ex. 2: Civilized tourism is inseparable from everyone's participation. 12. Example 1: mourning for parents 13. Example 1: Sharks are innocent and shark fins are poisonous; Protect sharks and stay away from shark fins. Example 2: Shark's fin is the reason why humans kill sharks, and it is also the last weapon for sharks to retaliate against humans. 14.( 1) Stimulate positive energy to make youth shine. My dream will come true with the dream of my country. (2) Example 1: Tears are splashed when picking flowers, and you are surprised when stepping on grass. Ex. 2: Look at how beautiful I am. Do you still have a choice? 15.( 1) Show future pride. (2)3) Example 1: two big characters, showing patriotic strength. (The Last Lesson) Example 2: China is dignified in appearance and shows his heart. (Last lesson) Example 3: When the bell rings, don't abandon the beautiful French. (Last Lesson) Example 4: A back figure embodies the power of father's love. ("Back") Example 5: Crossing the railway twice showed my deep love for my son. ("Back") Example 6: Tears spread everywhere, and finally I realized my deep fatherly love. Example 7: Letters from home evoke dreams of making money. ("My Uncle Yule") Example 8: Flee in haste, and the world is cold. ("My Uncle Yule") Example 9: Ten coppers, pinning social hopes. ("My Uncle Yule")