Theories in Ele.me’s advertising

Ele.me’s takeaway advertising formats are diverse, including video ads, text ads, poster ads, and jingle ads, such as: Are you hungry? Takeaway for lazy people, service is everywhere. The theory behind these various forms of advertising is to attract more people to patronize Ele.me takeaways. A good advertising slogan and advertising content are very important and determine the company's sales. Therefore, the purpose of these advertisements is to increase sales. Generally, the protagonists in advertisements are takeout guys, plus some takeout products, and customers as supporting roles, which creates a better effect, especially to make hungry people have the urge to order takeout.