Excellent plan for planning Chinese Valentine’s Day marketing activities

In order to ensure that things or work are carried out in an orderly and effective manner, it is often necessary to carry out detailed plan preparations in advance. A plan is a written plan, which is the details, steps, etc. of specific action implementation methods. So the question is, how should the plan be written? The following is an excellent plan for planning Chinese Valentine’s Day marketing activities that I have collected for everyone’s reference. I hope it can help friends in need. Excellent plan for planning Chinese Valentine’s Day marketing activities 1

Activity theme:

You are more beautiful than the Weaver Girl; come and make an appointment on Chinese Valentine’s Day!

Activity purpose:

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1. Increase the number of customers for your beauty salon through Chinese Valentine’s Day activities.

2. Through the implementation of Qixi Festival activities, surrounding consumers can learn more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.

3. Through this activity, we should also achieve the role of maintaining old customers.

Activity time:

August 16-August 18, 20xx

Activity target:

All xx beauty salons New and old customers

Event promotion forms:

1. Distribute orders along the street, and send promotional coupons to target customers on local bustling streets.

2. Mobile phone text message promotion, send event blessings to old customers, and invite them to come to the beauty salon franchise store to participate in the event.

3. Promote on official platforms such as WeChat one week in advance

4. Cooperate with other businesses to publish advertisements, and if possible, push advertisements on radio stations.

Event content:

Event plan 1 "True Love Unlimited": On the day of the event, as long as men purchase the "Chinese Valentine's Day Love Gift Pack" in the store, they will be able to get discounts Plus, enjoy a long-lasting membership card. With a long-term card, you can enjoy a 10% discount on basic care items at beauty salon franchise stores. And when you purchase a gift box on Chinese Valentine's Day, you can also receive a gift of flowers and chocolate.

Activity Plan 2 "Vow of Love": This activity will only be held on August 17, Chinese Valentine's Day. As long as your husband or boyfriend writes a vow to their partner on the day of the activity, they will These touching love words are pasted on the love wall board in the lobby of the beauty salon, so that everyone can come and witness them together. As long as couples or couples complete this activity, they can enjoy a facial project package worth 1,500 yuan.

Activity plan three "Unlimited True Love": All female consumers who come to the store during the activity can get a coupon for the best love words. If you choose the love words you think are the most touching, you can get An experience card is provided to attract consumers to actively participate.

Event notes:

1. Formulate sales tasks for beauticians during the event, and give them corresponding tasks. After the event is completed, corresponding rewards and punishments will be given.

2. For such a romantic and warm holiday, the beauty salon franchise store should also be decorated with a festive atmosphere. The purpose is also to attract customers and stimulate their desire to consume.

3. The preliminary leaflet of the beauty salon should be contagious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activities one and two.

Excellent plan for planning Chinese Valentine's Day marketing activities 2

1. Activity theme

Love blooms in the era of passion

2. Activity time

August 28th - August 29th

3. Activity content:

(1) Love song duet and true confession

August 28th 10:00 ——20:00, a special area is opened on the side of the children's area on the 6th floor. The on-site microphone is connected to the mall broadcast room. Couples can sing or express their true feelings to him or her through love song duets or true confessions. And broadcast instantly through shopping mall radio. At the same time, exquisite gifts are prepared for each couple.

(2) Romantic Lover’s Rose Fragrance (8.28)

During normal business hours on August 28, customers can go to the promotion service desk on the 6th floor to receive a free rose (limited to 300) branch). If you spend RMB 200 or more in cash on the same day, you will get a box of exquisite chocolates for free.

Tips: The consumption amount does not accumulate. A single cash register receipt (cash purchase of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly.

4. Media Promotion

1. Media selection: "xxxx Evening News"

2. Layout specifications: "xxxx Evening News" 1/3 page red

3. Release date: August 29

4. Expenses: 28,920.00 yuan

5. Expenses

1. Exhibition board 2 Block: 100.00×2, 200.00 yuan

2. Lintel 2 blocks: 700.00×2, 2900.00 yuan

3. Print advertisement: 28920.00 yuan

4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department

5. Audio costs: 400.00 yuan

6. Other miscellaneous expenses: 1,000.00 yuan

Total: About 19020.00 yuan (the cost of roses and chocolates is not included)

6. Tips

For this event, VIP cards can use the discount function. Excellent plan 3 for planning Chinese Valentine's Day marketing activities

Activity theme: Romantic appointment, love for Chinese Valentine's Day

Activity time: x month x day - x month x day

Purpose of the event:

(1) The Chinese Valentine's Day falls in the summer, and holding romantic promotions at this time can improve the unsatisfactory summer performance of beauty salons, stimulate beauticians' enthusiasm for work, and inject freshness into beauty salons Vitality;

(2) Active atmosphere, effectively expand new customers, increase the stickiness of old customers, expand influence and popularity;

(3) Increase popularity, enhance store image, stimulate Consumption drives the performance growth of beauty salons.

Event content:

(1) On the day of the event, any couple who enters the store and spends xx yuan or more can get a beauty and skin care project card worth xx yuan from the beauty salon for free. , and receive a free gift of love.

(2) Organize a sweet photo collection event for couples or couples. Collect romantic love mark photos through the beauty salon’s WeChat public platform or email one week in advance. During the event, x pairs of lucky romantics will be picked out and given to the beauty salon. An annual nursing card.

(3) Cooperate with major nearby businesses, such as jewelry, wedding photography shops, cosmetics shops, etc. to jointly provide event gifts. All customers who spend more than xx yuan in the beauty salon during the event can enjoy discounts from surrounding merchants.

Event promotion:

One week before the event, you can decorate the interior and exterior atmosphere of the beauty salon, pull up banners, put up posters, LED advertising lights, distribute leaflets, set up stalls and register, etc. Publicity; of course, you can also promote the event through the Internet on local life column platforms or beauty salon public accounts and Weibo to mobilize everyone's passion for participation.

Activity preparation:

(1) Preparation of various materials for promotional activities: flowers, balloons, banners, posters, gifts, discount cards, etc.;

(2) Speech training for beauticians during the event, drill preparation and mentality training before the event;

(3) To organize activities with surrounding businesses, communication preparations need to be made in advance.

Excellent plan 4 for planning Chinese Valentine's Day marketing activities

1. Activity theme

Love lasts a lifetime, sincere expression of love

Activity (1) Theme: Chinese Valentine's Day , true love is unlimited

Theme of activity (2): If you love me, say it bravely

Theme of activity (3): Love is priceless, love me and you will get a prize

2. Activity time

August 1 to August 7, 20xx

3. Objects of the activity

1. Activity (1) is aimed at the target audience : Aged between 23 and 45 years old, well-dressed, especially men who drive private cars and beauty salon customers;

2. Activity (2) Target audience: Participants of activity (1) and the husband (or boyfriend) of the member of the beauty salon;

3. Activity three is aimed at the target audience: participants of activity (2) and all women who participated in the selection;

4. Activity Content

Activity (1): "Qixi Festival Lovers, True Love Is Unlimited" Special Promotion

During the event, all men can purchase the "Romantic Heart Gift for Couples" special package (valued ￥) in the beauty salon 999 yuan) as a gift to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support and help in the past year; beauty salon customers can also promote ( Lovers enjoy special event discounts);

Beautiful card can enjoy nine special discounts:

1. Select basic care items twelve times;

2 , choose four body care items;

3. Receive a set of "Unlimited Love" customer-sized product gift boxes (special packaging) for your wife (girlfriend);

4. On August 7, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;

5. Receive a brand-name men’s belt (or Designer shirts, wallets);

6. Receive a men’s facial cleanser as a gift;

7. Complimentary men’s kidney care once;

8. Receive a love vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

9. Receive a 10% discount when ordering on the same day;

Note: or Those who have been married for more than three years (including three years, subject to the marriage certificate) can get an additional 10% discount (10% discount)

Activity (2): "If you love me, say it bravely" Love Vow expression activity

During the period from August 1 to August 7, 20xx, all men who purchase the "Romantic Heart Gift for Couples" special package and the husband (or boyfriend, note: not You must purchase the "Romantic Heart Gift for Couples" special package) you can get a love vow card at the beauty salon, write your own touching love words, and paste it on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness your love for your lover. With your heart, let your love last forever!

Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity

On August 1, 20xx From Sunday to August 7 (before 3:00 pm), all female friends can receive a Best Love Words Selection Voucher and select the best love words in their minds for each award. All female friends who participate in the selection can Receive an experience coupon (or xx yuan voucher) from the beauty salon, and participate in the lottery to get exquisite prizes;

The selection results will be announced on-site at 17:00 on August 7, and the "best beauty salon" will be selected. There are five awards including "Moving Love Words Award", "Most Creative Love Words Award", "Best Popular Love Words Award", "Most Simple Love Words Award" and "Most Humorous Love Words Award". The winners will receive a free Western restaurant couple set meal. (or free couple movie package); at the same time, several winners will be selected to participate in the selection (the awards and prizes will be determined by the beauty salon);

5. Promotion of the event:

1. Publicity is heavy

Time: Five days before the event

2. Publicity methods: a. Distributing orders (theme: a letter to a man); b. Hanging banners (theme of the event); c. Posting posters or x Exhibition stand display (description of activity content); d. Newspaper folder; e. Promotion of female members of the beauty salon, asking to bring it to her husband or boyfriend; f. Others;

6. Event notes:

1. The promotional leaflet must be provocative and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience - men;

2. Key points of publicity words: Emphasize that sending a special package of "Romantic Heart Gifts for Couples" is the most caring thing for your wife (girlfriend) and is a practical expression of love;

3. Set sales targets for the event, And break down the corresponding task indicators to each beautician (beauty consultant). After the event, rewards will be based on the achievement rate.

4. Beauty salons must be appropriately decorated inside to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store. Pay attention to the interference of urban management when entering the heart-shaped board;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event;

　6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and beauty salon.

The Chinese Valentine’s Day is the most romantic festival among traditional Chinese festivals. According to legend, the night of the seventh day of the seventh lunar month every year is the time when the "Weaver Girl" and the "Cowherd" meet in the sky. Because of the beautiful legend of the Cowherd and the Weaver Girl, the "Qixi Festival" has become a very romantic festival. Where do you want to find romance this year?