Sixty years of exploration, evolution and innovation? The legendary road of British supercar McLaren

Easy car news? In 2023, the McLaren brand celebrated its 60th anniversary and entered China 10 anniversary. On the occasion of the second anniversary, McLaren Beijing held the "Meet the Silk Road McLaren Beijing 10th Anniversary Rally" to reproduce the perfect combination of passionate driving experience and comfortable long-distance travel.

As an important part of automobile development, super sports car has always represented the cutting-edge technology of automobile industry. McLaren is not only a car brand, but also a reflection of spirit and attitude. In terms of design, engineering and performance, McLaren has been persistently pursuing Excellence and innovation and striving to promote the continuous progress of automotive technology.

British Super Run and the Road of Oriental Legend

In 20 13, British super-luxury sports car brand McLaren knocked on the door of China market and officially entered the China market. In September of the same year, McLaren officially opened in Beijing, and the brand held the first long-distance rally in China, "Experience the Legend-2014 McLaren Silk Road Exploration Tour", which started a journey to the west where British automobile culture collided with the Oriental Silk Road.

To celebrate the 60th anniversary of the establishment of McLaren brand and the anniversary of entering China 10, in 2023, McLaren Beijing and McLaren GT once again set foot on the Silk Road, reappearing the passionate collision between the surging driving experience brought by McLaren and the ancient legendary road in the East. Anne, general manager of McLaren Beijing, said: "On the occasion of the 60th anniversary of the establishment of McLaren brand and the 10th anniversary of entering China/KLOC-0, we are very happy to take the legendary road again and start a new journey. In the past ten years, we have been fortunate to know each other and walk hand in hand with the loyal users of the brand. "

For consumers in China, McLaren is very unique. Brand recognition has a long track gene, and various activities including auto show, test drive and customer experience are held continuously. At the same time, through digital and social media platforms, the distance between brands and owners has been narrowed, and owners can also have a good exchange opportunity.

In the market segment of super sports cars, McLaren has been focusing on driving experience, creating and providing the best racing experience for car owners and fans. Anne, general manager of McLaren Beijing, also said, "In the next decade, McLaren Beijing will continue to uphold the brand spirit, provide better and more convenient services for car owners, and let more fans know about McLaren's innovative cutting-edge technology based on F 1 events, and show everything that McLaren pursues in the future with' e-sports'."

During the Silk Road trip, McLaren GT, a truly long-distance super sports car, traveled more than 6,600 kilometers from Beijing to Dunhuang, passing through famous historical and cultural attractions such as Yinchuan, Jiayuguan and Zhangye. As a luxury sports car that inherits the pure blood of McLaren, its excellent performance has been fully tested and demonstrated throughout the Silk Road. Different from the traditional GT, the McLaren GT breaks the stereotype and takes fast speed and quick response as the GT? Inject super-burning passion and track genes, while bringing exquisite and comfortable driving experience. Mclaren GT? Combining the characteristics of high-performance sports car and luxury GT, it is suitable for long-distance travel and daily driving while taking into account high performance.

Indeed, electrification has brought various new opportunities to the automobile industry, but as a super sports car, McLaren knows that having an electrified power unit does not mean that it is a real super sports car brand, but the key is the customer base owned by the brand, so McLaren focuses on the brand, reputation and customer base, and brings them new products at the same time. McLaren insists on the unremitting pursuit of extreme speed and the continuous innovation of products.

Mclaren's legendary model innovation has never stopped.

As an important part of automobile development, super sports car has always represented the cutting-edge technology of automobile industry. McLaren has a glorious racing history and has created many unique masterpieces under the guidance of brand innovation spirit. From McLaren F 1 to McLaren Speedtail, each car not only created a milestone achievement in the history of automobile design, but also promoted the development and progress of the entire automobile industry technology.

McLaren F 1 has always maintained the record of the fastest naturally aspirated road sports car in 30 years.

McLaren F 1 is the first mass-produced supercar of McLaren. It used to be the fastest mass-produced sports car in the world. This record was maintained from its mass production 1994 to its discontinuation in 2005, which also made it the longest record of the fastest sports car in the world and one of the greatest cars in history.

The McLaren F 1 is equipped with a V 12 engine, and it takes only 3.2 seconds to reach the speed of100 km/h.. The active aerodynamic design of McLaren F 1 enables it to generate greater downforce and better stability at high speed, which broke the world record many times in the 1990s. Today, McLaren F 1 remains the same.

From F 1? From the telemetry technology of racing cars to the groundbreaking carbon fiber chassis, the innovative technology of McLaren F 1 is decades ahead of the times. The most striking engineering highlights such as carbon fiber single cockpit, butterfly door, flat underbody and air brake are still the iconic features of McLaren. Although McLaren F 1 was not born for track racing, it eventually turned into a performance racing car, and won the championship in the 24 Hours of Le Mans with the score of 1995, becoming the first non-prototype car in history to win this honor.

The first hybrid supercar for the future-McLaren P 1

The launch of McLaren F 1 subverts the concept of super sports car. Twenty years later, McLaren P 1 continued the spirit of McLaren F 1, as an epoch-making technical masterpiece, which triggered a new revolution in the field of super sports cars. McLaren P 1 is the first hybrid supercar in the world. It innovatively uses IPAS hybrid system, which makes McLaren P 1 not only have excellent fuel efficiency, but also provide a powerful power output of up to 903 horsepower.

Almost all the vehicles of McLaren P 1 are made of carbon fiber. This light, strong and durable material is widely used in aviation and racing fields. Its unique electric mode makes it more energy-saving when driving in the city, but it can show amazing acceleration performance on the track.

Pay tribute to the ultimate super run of the great racing driver Senna-McLaren Senna

All designs of McLaren Senna are aimed at achieving track performance of road vehicles. Named after ayrton senna, the greatest racer in McLaren's history, it fully embodies McLaren's DNA and aims to provide drivers with the purest driving experience. It is known as one of the fastest road vehicles in McLaren.

Mclaren Senna adopts carbon fiber single body and aerodynamic design, which makes it have excellent handling and driving performance on the track. McLaren Senna is equipped with an extremely powerful 4.0-liter V8 twin-turbo engine with a rated output of 800 HP and a top speed of 340 km/h, and the acceleration time from 0 to 100 km/h is less than 2.8 seconds. In addition, McLaren Senna has adopted a lightweight design, and the car is equipped with carbon fiber seats and titanium alloy exhaust pipes, weighing only 65,438+0,65,438+098 kg, which makes it have excellent acceleration and handling performance on the track.

The first super GT-the perfect combination of art and technology-McLaren Speedtail

Mclaren Speedtail adopts McLaren's unique design concept, which is the first super GT in McLaren's history, representing the highest level of super sports car technology and design, and is also a model with higher aerodynamic efficiency and faster speed. The core of mclaren Speedtail is the innovative 1050 HP hybrid system, which combines innovative ideas with elegant design, avant-garde materials and advanced technology to create an unprecedented extreme experience for drivers.

Mclaren Speedtail adopts advanced materials and technologies such as frameless windshield, invisible coating and painting. These innovative design elements not only make the appearance of the vehicle smoother and more elegant, but also bring higher performance and efficiency. The iconic three-seat configuration is driver-centered, and the extended body makes McLaren Speedtail an artistic masterpiece and a technical masterpiece.

Because of its innovative design and excellent performance, McLaren Speedtail is considered as one of the most legendary models in the history of supercars, which shows the continuous progress and innovation of McLaren in the field of supercar design. Mclaren Speedtail combines innovation and design perfectly, and also sets a new benchmark for automobile design.