How does the lawyer industry develop case sources?

The source of the case is the basis of a lawyer’s survival. Finding the source of a case has always been one of the most troublesome things for many lawyers. So, how can we find the source of the case? The author has been engaged in legal work for more than ten years and has summed up some experience. I would like to share some ideas here and learn from each other with my colleagues.

The first trick is to trick the goddess into scattering flowers

Business cards are a clear deception. Although many people have misunderstandings about business cards, many people still believe in business cards in life. Distributing business cards can bring unexpected results. Source of case. First of all, we must make a good business card. The name of the business card must be loud and loud. Even a lawyer who has just started his career and has never done any cases must write the words XX famous lawyer, proficient in XX, etc. to attract the attention of ordinary people; secondly, , you should distribute business cards on various occasions, distribute them when eating and drinking, when singing and dancing, and especially when visiting relatives and friends. Anyway, as long as you have the opportunity, don't be stingy about distributing business cards; then, when you distribute business cards, It is also necessary to use polite words such as saying that you come to me if you have something to do or come to me for a drink and chat to avoid the other party misunderstanding that it is for propaganda.

There is an upstart in our local area. We have a good personal relationship. We have helped him with several cases, and he was quite satisfied. A long time ago, we had dinner in a provincial capital on a business trip. The lawyer handed out business cards, one to each person, including my colleague, who was honored to receive one. In February this year, an upstart was involved in a traffic accident in a provincial capital. At that time, he thought it would be difficult to find me for help. Unexpectedly, the upstart contacted a lawyer in that provincial capital. Perhaps, this is the role of the business card.

The second trick is to make something out of nothing

I often see ten lawyers jointly suing the Ministry of Railways and a lawyer filing a one-cent lawsuit in newspapers and TV. Don’t think that these lawyers are idiots. Can the Ministry of Railways win the lawsuit? Is it a thankless battle to win a penny lawsuit? They are not here for this lawsuit, but for the advertising effect behind the lawsuit! You see, even before the lawsuit was filed, they were already well-known and famous. From now on, if the source of this case doesn't come to your doorstep, the queue of cases will be one or two kilometers long, and you won't be able to accept it even if you don't want to.

To use the trick of making something out of nothing, you must find the right case. Generally speaking, the case must meet the following four conditions:

First, it is a case that is of interest to the people and involves the vital interests of the people. ; Such as tap water pricing, train fares, National Day holiday choices, etc.

The second is media attention. Only media reports can promote lawyers. If the media does not report, the case will be in vain. For example, the Wenchuan earthquake in May and the recent financial crisis are all opportunities for our lawyers, from which we can dig out many sources of small cases and increase the reputation of our lawyers. However, it is important to note that because our country's media reporting is relatively strict, a lot of news may require approval before being reported. Therefore, when selecting a case, you must be careful not only to allow the media to report, but not to embarrass the media. It is best to have contacts in radio, television, newspapers and periodicals to assist you.

The third is to have a sensational effect. Some cases have been committed by others and have been reported by the media for a long time. If you imitate them and return to your old business, the effect will be counterproductive.

Fourth, the case you are looking for must have a direct interest in you (or the party you represent). Otherwise, the case will be dismissed and prosecuted before it enters the court door, and it will not be able to form a publicity momentum. Moreover, it will not be possible. It's easy to be seen through.

The third trick is to leave traces in the snow

The Internet is the largest media and is of great significance to the publicity and promotion of lawyers. According to the results of a survey on China's public demand for legal services jointly conducted by "Legal Person" magazine, Beijing New Generation Market Monitoring Agency, and Sina.com in September 2007, Chinese netizens mainly rely on the Internet to obtain legal information (Figure: 43.2 of the public's sources of legal information) The Internet obtains legal information, 18.9% of the public consults friends, and 13.5% obtains legal information from TV).

Therefore, far-sighted lawyers will never give up the Internet as a platform.

There are many ways to carry out legal affairs and legal publicity on the Internet, such as building a lawyer's personal website, opening a legal blog, writing legal case analysis articles, answering legal consultations, etc., which are all good publicity methods. In particular, legal consultation can not only directly contact parties with legal questions and have the potential to turn consultation into case sources, but also promote the lawyers themselves. For example, Lawandyou.com (www.lawandyou.com.cn) is a very good form of publicity and promotion.

You need to pay attention to the following when promoting on the Internet:

Choose a local legal service website; generally, those who visit local websites are local people, and the inquiries raised are also local legal issues. Participating in local websites is beneficial. Construction can maximize the conversion of consultation into case sources.

Try to fill in specific contact information so that netizens can contact you easily;

Answer legal questions must be comprehensive and timely to give netizens a good and professional image;

The higher the answer to the question, the better the publicity effect. According to Internet surveys, the reading habits of netizens are that generally 60-70 netizens are concerned about the first page of the question, 20 are concerned about the second page of the question, and only 3-4 netizens are concerned about the subsequent pages of the question, so it is best to be the first to answer the question. ;

Answer more legal questions and form a powerful publicity offensive.

The fourth step is to repair the plank road openly

At present, new laws and regulations in China are constantly being introduced, and the people's demand for legal knowledge is becoming increasingly strong. Lawyers must comply with the requirements of the times and according to the needs of the people, use their status as lawyers to go deep into communities, streets, schools and other places to preach the law for free, and increase their influence and visibility through extensive contact with the people. There are several ways to carry out public welfare legal publicity activities:

1. Contact some volunteers to form a team with fixed members, and go to the streets during holidays to promote the law for free or carry out voluntary consultation activities;

2. Establish long-term cooperative relationships with communities, streets, schools, and enterprises, conduct regular and irregular special legal lectures, or come to answer legal questions after the promulgation of new laws;

3. Frequently Carry out legal aid activities to help special parties with particularly difficult lives safeguard their rights without expecting anything in return, and establish a glorious image of enforcing the law impartially and distributing money to the people.

The fifth move is to rely on the power of people

As the saying goes: a fence has three stakes, and a hero has three gangs. Whether a lawyer has a source of cases and connections is very important. The key connections are:

First, friends and relatives; these connections have legal problems of their own and will definitely come to you to solve them, but don't expect to get much benefit from them. It's good to handle the case without losing money.

The second is legal professionals such as judges and prosecutors; these types of contacts have sufficient legal resources. If used well, they can not only bring you many sources of cases and huge benefits, but also provide you with legal resources. Provide more convenience for your practice.

The third is party and government leadership; although China’s laws are constantly improving and the pace of legal system construction is accelerating, generally speaking, China is still a society ruled by people, and party and government leaders have the final say in many areas. Therefore, , the lawyer profession is also inseparable from the care of party and government leaders. If a lawyer has the care of party and government leaders, he will be able to practice like a duck in water.

The fourth is yourself; it’s strange, can you help yourself? Facts speak louder than words. If you are a member of the Chinese People's Political Consultative Conference or a representative of the National People's Congress, your aura will surely illuminate a smooth path for you. Moreover, the people in these fields are all leaders in all walks of life. If you are good at grasping and taking the initiative to Promoting and building a good professional image among representatives and committee members can also bring you more important cases.