Why do enterprises customize cultural shirts and cultural hats?

T-shirt design of enterprises uses T-shirts to enhance the brand promotion effect of enterprises! After years of continuous development, many enterprises will continue to invest in brand promotion. Brand promotion has always been highly valued by both large multinational enterprises and small enterprises. The most common means of brand promotion are advertising and outdoor promotion. The most important point of corporate T-shirt club is its unique attributes.

Brand advertisements customized for T-shirts are not virtual goods like other advertisements. The most important thing is that T-shirts not only have communication functions, but also have practical properties. This can integrate the brand into people's daily life and increase the potential impression of customers.

Next, I will introduce you to a very good marketing case of T-shirt design.

1, Meitu company cultural shirt:

Meitu believes that few people don't know it! It is said that there are four kinds of witchcraft in Asia, and half of our PS skills in China are attributed to Meitu, which enables everyone to PS. Whether it is Meitu Xiu Xiu or Meitu mobile phone, it can make a person become 360-degree beauty without dead ends. Meitu's users are basically young people now. The products of Meitu platform make many people rich by fan effect, so Meitu will definitely use its own fan effect, which is also reflected in their cultural shirts. Of course, this is a cultural shirt sold by Meitu, which can be bought in Meitu official website. The cultural shirts of the employees in the company are also good. They are all Pinyin letters of Meitu, simple and generous.

Below is a T-shirt I recently saw in Meitu official website. The group on the T-shirt is MeituFamily, seven virtual employees of Meitu Company. Steamed chicken is an imaginative boss; Linda is the front desk of the company with the dream of network celebrity; Balloon dinosaurs are executives and often steal company snacks; Space lemon is a yellow and cheap designer; Egg label is a product manager who loves beauty; Out of the leaderboard, flash rabbit's value is a beloved marketing employee; Motorbike bear is a simple and honest programmer. This time, MeituFamily and MLGB jointly launched a limited edition of the Summer Tide TEE, featuring motorcycle bears and flashing rabbits, including adult models and children's models, which can be matched with couples' clothes or dressed as loving parent-child clothes.

2.JD.COMt-shirt:

JD.COM, what we are most familiar with is the invincible delivery speed of self-operated goods in JD.COM Mall, which is the biggest difference from Taobao. Perhaps this is also the reason why JD.COM can develop and compete under such a powerful opponent as Taobao! At least for me personally, I can get my priority by completing the delivery the next day. I think this is the core competitiveness of JD.COM.

The most common JD.COMt-shirt is the T-shirt worn by couriers, which will change according to different seasons. Because of JD. COM's rapid distribution of goods is their greatest feature and advantage, and exclusive dealers are also one of their corporate cultures, and it is their distinctive Peugeot that vividly displays this culture through the cultural shirts worn by dealers. They have a large number of dealers, which is a powerful force for them to promote their enterprises. Therefore, the clothing color of JD.COM dealers is generally red or gray-black.

The cultural shirts of employees in enterprises are white.

There are 70% distribution workers in JD.COM, who are basically engaged in manual labor and have a low education. Some executives suggested outsourcing these people, which could save1.70 billion yuan. Liu thinks this is a shame, and the money saved is a shameful amount. Employees' five insurances and one gold are pension money after the age of 60, and they can't earn such money without conscience. When you start a business, you should not only pursue money, but also consider what you have really done for the society and every employee. Every administrative staff, cleaning staff and delivery staff in JD.COM signed a labor contract with JD.COM Company and enjoyed the same treatment as employees.

In JD.COM, more than 70% of the employees come from rural areas, just like me. The man standing behind (Liu) has never forgotten where he came from or what he should do after a successful career.

In ancient times, Zhu Zigui was full of literati all over the city. Ancient literati always took self-cultivation, governing the country and leveling the world as their highest ideal. In modern times, many entrepreneurs are also interpreting this ideal in another way.

3. Tencent t-shirt:

On the right are four beasts of Tencent, giraffe (honesty), Haiyan (enterprising), rhinoceros, hornbill (cooperation) and Nautilus (innovation). People developed submarines according to bionics, and they engaged in these four kinds of animals.

Tencent sends out cultural shirts every year, which cost more than 50 yuan, and all employees wear them every year. 165438+1October 1 1 On this day, everyone put a photo. The concept expressed at that time was that everyone has the same values in their hearts, and they are also reflected in their appearance. They are United in the same clothes.

Since the launch of the first set of cultural shirts in 2005, Tencent has found that T-shirts with round necks are especially suitable for Internet employees. No matter how fat or thin they are, they all look good. Internet people often sit for a long time with a bulging stomach. It's nice to wear this.

Later, T-shirts became Tencent's favorite thing and found that everyone would wear them at any time. Even when traveling abroad, I often encounter T-shirts, which have become a secret code for everyone to know each other even if they don't know each other. It is especially warm.