Posters from multiple countries? What level of award is the National Children’s World Peace Poster Contest?

Why is this World War II poster so popular?

One day in 2000, Mr. Manley, the owner of Bart's Bookstore in Allenwick, Northumberland, northeast England, was opening a box of old books when he was "folded" by a "book" at the bottom of the box. Attracted by the "cardboard piece", he opened it and found that it was an old red poster with five words printed on it: "Keep Calm And Carry On (Keep Calm And Carry On)", and above the words was a crown.

Unaware of the poster's origins, Mr. Manley showed it to his wife, who both thought it was great and decided to put it up in bookstores. Many people wanted to buy the poster after seeing it, but the Manleys refused. As more and more people liked it, the Manleys decided to reprint it and sell it to the public.

The first batch of posters was printed in 500 copies and sold out quickly. On Christmas Eve 2005, a national newspaper included the poster on its Christmas gift recommendation list. In the following period, the Manleys received a flood of orders, the phone rang constantly, the bookstore's website crashed due to overload, and all the clerks were busy packing. On average, every week 3,000 posters are to be sent out.

The Manleys thought that this poster would be like those perishable fashion items in the past, and people’s novelty about it would soon pass. As a result, things developed completely unexpectedly. When the Manleys When the Lees took to the streets, they discovered that this poster was used everywhere, on T-shirts, mugs, badges, and even in cartoon graffiti on the streets. In a very short period of time, this poster transformed into popular culture in Europe and triggered a frenzy of imitation in the design field.

Mr. Manley was proud when he realized that what he had found was a World War II poster that had been buried for many years - almost entirely unintentionally, but a piece of history. In this way, posters have become an important part of contemporary culture.

The King's Speech

KeepCalmAndCarryOn was born in Europe's darkest year. On September 1, 1939, Germany launched a blitzkrieg attack on Poland. The free world was in danger under the fierce Nazi offensive. After a long period of suffering, Britain and France were forced to declare war on Germany.

The movie "The King's Speech" recreated this process. On the day of the declaration of war against Germany, the stuttering king finally overcame his inner fear and delivered the most successful speech in his life: "I implore everyone to remain calm and firm, and to unite in the face of the test. The test is severe, and we will face it again." It is a difficult day, and the war is not limited to the front line. Only with justice in our hearts can we act correctly. We sincerely pray to God. As long as everyone has firm faith, with God's help, we will win! ”

Countless families were waiting in front of the radio, quietly listening to the king's voice. In the following time, Britain tenaciously withstood the huge pressure of the Dunkirk evacuation, the fall of France, and the Nazis' crazy air raids, until it ushered in the final victory.

The production of posters for war propaganda began before the declaration of war on Germany. In April 1939, the British government officially launched the production of posters including "Keep Calm And Carry On". The British Prime Minister at the time was still Arthur Neville Chamberlain. In June 1939, the design work of the posters was completed. Their pictures were abstract and concise, and the language was concise and powerful. The slogans were spoken in the tone of a speech by King George VI of the United Kingdom at that time. In addition to the slogans, there was only a crown of the British King, which was visually appealing. Extremely strong. In August 1939, the designed posters were sent to the printing factory. Whenever war broke out, they would stand up and fulfill their mission of defending the country. There are three posters in this series, and they were originally planned to be released sequentially according to the battle situation.

The content of the first poster is "YourCourage, YourCheerfulness, YourResolutionWillBringUsVictory (Your courage, your enthusiasm, your determination will bring us victory)", with a print run of 800,000 copies, and it was Posted everywhere on notice boards, building walls, train stations, bus stops, London Underground stations, shop windows.

The second poster was subsequently released, with the content "Freedom is in Peril. Defend It With All Your Might (Freedom is at stake, use all your determination to defend it)", with a print run of 400,000 copies.

The third poster was "KeepCalmAndCarryOn" which was accidentally discovered by Mr. Manley. Its print volume was much more than the first two posters combined, reaching 2.5 million copies. After being posted, it was enough Covering every corner of the UK, there is no doubt that the British government intended this poster to have the most difficult and important task - according to the original production plan, it was intended to be posted after the Nazis occupied the UK. The government prepared for the worst - luckily it didn't work.

Poster - "Weapons on the Wall"

On May 10, 1940, Winston Churchill was appointed as Prime Minister of the United Kingdom.

Facts have proved that Churchill, who had a tough style of dealing with things, accomplished the task of inspiring people better than war posters. His fiery personality and careful planning made the Nazis feel more pressure and boosted the morale of the British people. After a quick victory in the War of Britain, Britain began to launch a counterattack against the Nazis. The "KeepCalmAndCarryOn" poster certainly failed to fulfill its mission ideally.

The poster with the content "YourCourage, YourCheerfulness, YourResolutionWillBringUsVictory", which is the first poster in the same series as "KeepCalmAndCarryOn", became the most popular poster in the UK during World War II after being posted on a large scale. Well known poster.

Posters have appeared in ancient Egypt. Archaeologists have discovered many remaining ancient murals on walls and pillars in the ruins of ancient Egypt. The makers used them to warn the public about what was about to happen. . With the emergence of lithography in 1796, posters officially entered the color era, but it was World War I and World War II that really enabled the rapid development and widespread popularity of posters.

In such a total war, a large amount of funds and personnel were invested in the war. The warring countries had to raise a large amount of funds and recruit soldiers to maintain the war. They were called "weapons on the wall" Posters become the best promotional vehicle in this case.

The cultural characteristics and historical traditions of each country are reflected in the war posters they produce. The British posters mainly emphasized the country's need for more manpower and materials to defeat the evil Nazis; the German posters emphasized the determination to fight, the heroism of the soldiers and the casualties of the troops; the French posters often emphasized individualism, sensitivity, enthusiasm and intelligence French characteristics; American posters are best at mocking their opponents with humorous design styles.

"KeepCalmAndCarryOn" is undoubtedly a very British war poster. The British have always shown themselves to be conservative, indifferent, and firm, and do not show their emotions easily. Even if they are sad, they rarely show it. At the same time, he is very patient and never shows any anxiety under any circumstances. "KeepCalmAndCarryOn" condenses the perseverance of the British spirit in just five words. This attitude has helped the British achieve their glorious history and also helped them survive the most difficult years.

The greatest inspirational poster?

On September 2, 1945, the "World War II" ended and Europe entered a period of recovery.

The "Keep Calm And Carry On" posters that were not used were destroyed in large numbers, and only a few survived. Most of them were collected by the British National Archives. In addition, two posters were scattered to the public, and one was collected by the Manleys of Bart's Bookstore. I bought it by chance, and the other one is owned by Store (a store in the UK that specializes in collecting, replicating, and selling war posters).

When orders for the "KeepCalmAndCarryOn" poster flooded into the Manleys' Bart Bookstore, the economic winter was plaguing the British public. Europe in the 21st century ushered in the beginning of the European Union's founding The longest economic downturn in history, which many observers believe will lead to a global economic recession. Amidst such turmoil, the role of this poster has quietly changed. It is no longer a commemorative poster or a war poster, but has successfully entered people's daily lives and become a psychological resonance. The best statement. It is not inflammatory in any way, but it has an effective comforting effect on the public who are depressed by the economic downturn.

In 2009, the BBC, the Guardian, the New York Times and many other media reported on this poster. The BBC report used a question-like title - "The greatest motivational poster ever?" The BBC reporter believes that this poster, which was born during the war, has injected new comfort and strength into the peaceful but turbulent contemporary era; " The Guardian's report was slightly pessimistic, believing that the popularity of this poster reflects people's current plight in life.

People began to mention this poster frequently, and it was also widely used for public welfare to encourage cancer patients and disadvantaged groups. In addition to the general public, many celebrities are also fans of this poster. They put it up in their offices, including David Lubars, creative director of the world-famous BBDO advertising agency North America, and Edward Lubars, publisher of Vanity Fair. Edward Menicheschi and many other business leaders and media tycoons. Lubas said: "This sentence brings a very good feeling to people. It can make people feel calm and comforting."

In 2001, the Imperial War Museum was completed in Manchester as a symbol of the British spirit. This poster was put up in Churchill's office, but interestingly, Churchill's favorite war slogan was not "Keep Calm And Carry On" but "Keep Bugering On".

In addition, "KeepCalmAndCarryOn" has also been used as a national symbol of the United Kingdom in the decoration of No. 10 Downing Street, Buckingham Palace and various institutions. It has also appeared on the most famous man in Britain - David Baker. Ham's T-shirt.

People like this poster more and more because it is both classic and powerful. Designers pay tribute to the classic in their eyes by changing the background color, slogan, and pattern of the poster. "KeepCalmAndTheBeatles" is used to express love for the Beatles and music, and "KeepCalmAndHaveACupcake" is used in casual restaurants.

Beyond the background of war, “KeepCalmAndCarryOn” can still give people peace and strength. On the other hand, from the perspective of fashion trends and public aesthetic psychology, this poster has just caught up with the neo-retro trend of the 21st century. Its overall style and tone, coupled with the special historical background, are undoubtedly very suitable for role-playing. One of the best spokespersons of the century, he has become a popular symbol that retro enthusiasts flock to. What level of award is the National Children's World Peace Poster Contest considered to be the national level? The Peace Poster Contest is a global event organized by Lions Clubs International to promote peace awareness and has been held since 1988. Every year, an average of more than 8 million children aged 11 to 13 from 75 countries and regions participate in this competition.

my country's first Children's World Peace Poster Contest was held in 2012. It aims to guide children to express their peaceful ideals and good wishes through painting techniques and posters. On the drawing paper of 12-year-old Xu Xiaoyan, there are seven-color rainbows, white doves, national flags of various countries and landmark buildings. "I think a peaceful world should be colorful." "Determine a theme first, and then draw the details in a targeted manner." Zhang Yan, who won the first prize in the 2015 Peace Poster Quzhou Division, prepared for this year's competition The junior students “contributed” their award-winning experience. "Painting requires a lot of dedication, which is also the most important point." Zhang Yan said that she painted the peace poster for three consecutive nights and revised it many times before completing it. Zhang Yan, 14, is in the second grade of junior high school at Quzhou Experimental School and has already exceeded the age limit for this year’s competition. She is still very emotional when talking about this competition. The theme of the 2015 peace poster is "Share Peace". What Zhang Yan painted is: a girl hugging the earth, wearing an olive leaf symbolizing peace and friendship on her hand, and her clothes are composed of national flag patterns of multiple countries. She placed her best wishes in the poster, hoping that one day everyone can enjoy a peaceful life. "Plant seeds of kindness in children from an early age." Teacher Lu Laiping of Longrao Primary School believes that the activity of painting peace posters is very meaningful. She wants every student to participate, so the "Celebrating Peace" painting competition of Longrao Primary School has been held. Students in grades 1 through 6 can participate. Lu Laiping said that although these junior students do not meet the age requirements for the competition, this painting competition can help them develop a sense of peace and practice their painting skills. "The posters they painted can be mounted on the school wall." Lu Laiping said that paintings that meet the competition requirements can be pushed up for awards, and the rest will be judged on their own on campus, and good works can be displayed on campus. "Plant a seed of kindness in your children since childhood, and it will slowly sprout and grow in the future." Wang Feng, captain of the Yijiaren Service Team, has participated in the organization of the peace poster activity for five consecutive years and has different feelings about the significance of this activity. He said the first Peace Poster Contest received 300 entries in 2012, which increased to 600 last year. From 2012 to 2015, the works promoted by the Quzhou sub-competition area won 5 provincial first prizes, 11 provincial second prizes, and 25 provincial excellence awards. It is understood that all children born between November 16, 2002 and November 15, 2005 can participate in the "Peace Poster Contest". The competition is conducted on a school-by-school basis, and the deadline for submission of works is October 28. After that, the Quzhou sub-division selection will be held, and outstanding works can participate in the province-wide competition. The winter travel season is here, these 5 travel poster templates can give you design inspiration

Most people find it difficult to get value from their work, so they just pick up their suitcases and go to new scenery for a trip. Even a two-day trip can be a spice of life, giving people new possibilities.

Since the outbreak of the new coronavirus, many people have had to cancel travel plans. But after 10 long months, during the National Day and Mid-Autumn Festival, domestic tourism has ushered in a booming peak season. Now, autumn and winter are coming quietly, and New Year’s Day is approaching, and a new round of winter travel has begun to recover. Here are 5 travel poster templates for you, choose the style you like and start creating~

1

Retrostyle Retrostyle

Travel posters began in the 20th century In the early days, railroad companies would commission artists to design posters promoting tourist cities, resorts, and weekend getaways using the same format.

The posters are very colorful and very eye-catching when posted at the station. The hand-drawn illustrations have a strong retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

Travel posters from 1900 to 1940 were also influenced by different styles of art movements, such as Art Deco and Art Nouveau.

Recommend for you the Republic of China style retro travel poster gt; gt;

2

Noise illustration Flat Illustration

Alex Asfour is a graphic designer from Miami Designer and illustrator who runs her own studio, IdeaStorm Studios, in sunny South Florida.

In his spare time, Alex Asfour likes to draw illustrations of travel and landscape themes, and has published a collection of world travel posters.

These flat-style illustrations are mostly composed of color blocks, simple and fresh, and the long-range composition makes the picture appear very open and fascinating.

In addition, Alex Asfour also added noise to scenes such as the sky, mountains, and cars, and filled the grainy texture with soft gradient colors, which not only gave the illustration a rich three-dimensional sense, but also made the entire page It looks very delicate and delicate.

The colors of the illustrations are mostly warm, with a strong retro flavor, and the low-saturation flat-style colors are soft, brisk and full of vitality. The poster is mainly based on the graphic visual presentation of illustrations, with less text and contains main, subtitles and auxiliary information.

When Alex Asfour typeset, he takes into account the composition and color of the illustration, and the text style and arrangement coordinate with the whole.

Recommend flat style illustration posters for you gt;gt;

3

Geometric Shapes

In the 20th century, many travel agencies did not By commissioning artists and then inviting commercial designers, the poster style became more modern and simple.

Today, Memphis style is very popular in graphic design. It is characterized by the extensive use of geometric elements such as points, lines, and surfaces, lively and bold typography, bright colors, and strong contrast.

Toral Bheda, a designer from Mumbai, India, used this style to create a series of minimalist travel posters, abstracting representative elements of each country or region, such as landmarks, national flags, culture, etc. The visual language is presented, the picture is simple but full of fun.

4

Quality Photography GreatPhotos

The promotion of tourist attractions is inseparable from photographers. Good pictures can often make people think "this life" at a glance. Must go to xx" idea.

Blockbuster photography, coupled with simple layout of copywriting, is the routine of many Japanese fresh-style travel posters.

Each award-winning poster can be printed out and used as a decorative painting. The photography shows beautiful natural scenery everywhere from composition, color to light and theme.

5

Creative Graphic

Expressing creative ideas in posters is also a common advertising routine. People are less repulsive to interesting and novel things. The content of travel posters is to attract tourists. How to express the beauty of scenic spots is an idea worth exploring creatively.

For example, the graphic advertisement designed by Brazil's ALMAPBBDO for the travel magazine "TOPDestinos" is very novel, using a cake to vividly express the waterfall scenery. In the gradient gray background, large areas of green and small areas of clear blue are eye-catching.

For another example, in this ski-themed travel advertisement, the poster does not show any scenic spots. It only uses a few pieces of paper and a paper clip on the desk to create a simple ski scene. At first glance, it looks like a travel advertisement aimed at office workers. The copywriting and pictures arouse strong excitement.