What is Tencent Live (Kandian Live) and is it useful?

Kandian Live is a live broadcast tool for content operators. The function of Kandian Live is that users can interact live on this platform. Kandian Live operates in a "live broadcast for public welfare" mode. Kandian Live passes through the live broadcast room. The "99 Charity Box" connects the live broadcast platform, Tencent Charity and charity organizations to realize convenient Internet charity.

Kandian Live was launched in 2019 and supports access to e-commerce mini-programs. Previously, Kandian Live has carried out public welfare activities such as "live broadcast fundraising for visually impaired youth" and "helping fruit farmers sell stranded mountain products".

Extended information

Tencent Kandian Live is based on WeChat and is built around the social advantages of WeChat. This more obvious feature is reflected in: Enterprise merchants are using Kandian During live broadcast, the steps to attract traffic and attract new users are reduced.

Kandian Live directly converts the original personal WeChat traffic of corporate merchants into fans of Kandian Live, and revitalizes the traffic in WeChat through sharing in WeChat. As long as the number of friends in WeChat is not zero, then all Friends who have it have the possibility to become fans of the company's personal live broadcast.

The launch of Kandian Live is in this special period, and this has greatly strengthened the energy of Kandian. At this special time point, most people are "staying" at home, resulting in offline Stores were hit, and at this time, the advantages of online were reflected, which allowed live streaming to develop in a situation where time is waiting for me, and it has expanded significantly in the country.

Baidu Encyclopedia-Kandian Live Broadcast