What brand is converse?

Converse is a world first-line sports brand. 1908, Marquis Mills converse established a factory specializing in producing sports shoes in Massachusetts, USA, and named it after its own surname converse. You may not know that the earliest pair of basketball shoes in the world was produced in converse 19 17. After 100 years of development, converse's products have spread all over the world, and its classic canvas shoes are widely welcomed by people for their lightness, durability and high cost performance.

Converse belongs to the older generation in fashion, so which brand can carry the banner and continue the glory of American sports personality among the "younger generation"? Then you have to mention SUPRA, which has been popular in the trend world in recent years. SUPRA brand was founded by legendary skateboarder Chad Musca in Los Angeles in 2006. SUPRA's biggest feature is the perfect combination of relaxed street genes and fashion and luxury trends with skateboarding culture as the background. With the continuous development and expansion of the brand, SUPRA has successfully won the circle with luxurious materials and exaggerated design, and has become one of the favorites of celebrity coffee makers such as Justin Bieber, Slash, JAY-Z, Lil Wayne, lindsay lohan, heidi klum and Didi. In addition to the brand's own characteristics, SUPRA brand also invited many well-known musicians to design together, further increasing its coffee spot in the fashion circle.

Take VAIDER, a classic shoe of SUPRA brand, as an example. Since its birth in 2006, it has kept the high-top shoes and vulcanized soles that skateboarders love. Perfect package and special shock-proof system can better protect the wearer's feet. These advantages make it one of the best-selling products of this brand. While retaining the product gene, SUPRA keeps pace with the times, constantly improves its comfort and fashion sense, and adopts various colors and rich material effects, so that VAIDER always maintains the position of "the first brother" in the board and shoe industry.

In 20021year, SUPRA was recognized by the global fashion group F&; After the acquisition, in the next two years, the category continued to expand, adding sweaters, jackets and cotton feathers. Today's SUPRA can be said to be a high-end street lifestyle brand of all categories. SUPRA also actively embraces digital creativity. For example, it launched the BAYC joint cooperation series with the popular IP "Boring Ape" in the meta-universe, and also provided a fresher exclusive shopping experience for young fashion consumers in the Z era by limiting products and NFT digital series, which fully tapped the enthusiasm of young people for pursuing fashion personality.

The appearance of SUPRA brand has given fashion stars a new choice to dress up coolly besides the classic brands like Converse. I hope SUPRA can open a shop in China as soon as possible and bring us its personalized products.