First prize of green bookmark action handwritten newspaper

Green Bookmark Action is an annual theme action, which takes "April 26th World Intellectual Property Day" as an opportunity, takes specially designed green bookmarks as a carrier, and takes "refuse piracy, start with me" as a propaganda slogan, advocating the public to respect creativity and support genuine products, and setting off an upsurge of creating a prosperous, healthy and orderly cultural market environment in the whole society.

Main idea of activity

"Green Bookmark Action" aims to advocate the public to respect creativity and support genuine products.

activity theme

The theme of "Green Bookmark Action" is "Protect and help children grow up healthily and resist harmful publications and information".

The meaning of "green bookmark" is "a fresh, pure and hopeful green cultural environment". Green symbolizes the vitality brought by cultural creativity to human beings, and fully conveys people's desire to respect knowledge and creativity and to work together to create a prosperous, healthy and orderly cultural market environment in the form of bookmarks.

Activity content

(a) unified logo image. In order to ensure the effect of active communication, the national office of "eliminating pornography and illegal publications" has uniformly designed activity signs, including slogans, posters, bookmarks, video images and so on. The source files of relevant design drawings have been uploaded to the national information management system of "eliminating pornography and illegal publications" in early April for downloading and use by all localities. Poster bookmarks can add local elements and information according to actual needs, and can be used for online publicity or offline posting and distribution of printed entity poster bookmarks. When promoting communication, we should pay attention to the combination of the connotation concept of logo image with specific activities, occasions and communication channels, and highlight the mission responsibility and social significance of "protecting seedlings"

(2) Enrich the types of activities. Organize publicity and education activities, combine the characteristics of different target audiences, and integrate the themes of ideological and moral construction, party history study and education, national reading, intellectual property protection, youth education, network security literacy, etc., by holding famous lectures, legal lectures, network security lectures, literary performances, recommending excellent books, essay writing or painting competitions, seminars, etc. And broadcast promotional videos and distribute green bookmark promotional materials to the masses through multiple channels to expand the coverage of the crowd and let more people. According to the actual situation, all localities have arranged centralized destruction of infringement, piracy and illegal publications.

(3) Mobilize social forces. Increase the cultural benefits of the "Green Bookmarking Action" and mobilize extensive participation from all walks of life. Mobilize Internet enterprises and publishing units to provide or provide a batch of learning resources such as e-books, audio-visual works and excellent courses with good quality, healthy content and correct orientation for local teenagers; Launch publishing units, choose large-scale book sales places or online book sales platforms, and carry out green bookmark preferential book purchase activities, so that readers can enjoy discounts with green bookmarks; Start public cultural service institutions such as science and technology venues, juvenile officials, youth libraries, museums, etc., hold publicity and education activities, and open them to young people free of charge on a regular basis; Encourage willing and powerful social organizations or enterprises to make charitable donations to local primary and secondary schools, libraries or street community libraries, rural bookstores and children from poor families, especially children from poor rural families.