I really can't see the place where the DM specially selected by Metro Store attracts customers' attention. Please answer in detail! High score! ! !

When I saw Metro's DM, my first feeling was "beyond the professional level of ordinary retailers". This is consistent with the slogan of "dedicated to serving professional customers" on its DM.

First of all, Metro's DM often has multiple volumes, including office supplies, tobacco, alcohol and non-staple food, clothing, shoes and hats. This subdivision is aimed at professional users with different needs: they can choose a brochure that they care about according to their own needs, instead of searching repeatedly in a brochure.

Secondly, Metro's DM has a detailed product description, similar to a manual or product-related product knowledge. On the one hand, it is convenient for customers to choose related products, on the other hand, it also reflects the professional quality of Metro-the first impression given to customers by detailed description is professionalism.

The picture below shows the description of grilled fish balls: used in fresh soup, boiled in hot soup at 100 degrees Celsius for about 10 minutes, and other delicious ingredients (vegetables, seafood or noodles) can be added. Can be used as a dinner dish, but also suitable for dishes and other cocktail parties.

If you suddenly see such pictures and words, you will definitely think that this is a product manual or recipe, and it will not be associated with DM in retail stores. When you see similar descriptions on most of Metro's DM, you may have to sigh that Metro's service to professional customers is professional.

Thirdly, the commodity price conversion in Metro DM is very thorough. When customers buy a whole box of goods, they are often used to changing the price of each item and how much money they save. Metro DM will display the full container price, average price and normal retail price of each item separately. This design from the customer's point of view is really very convenient for customers who buy in professional groups or in large quantities, saving them the pain of calculation.

Finally, Metro will customize DM for different customer groups according to the season. For example, among the professional customers Metro faces, canteens and restaurants account for a large proportion, so DM will be specially designed to serve such customers and facilitate their purchase, which also shows Metro's attention and efforts in some professional fields.