Summary of high-quality and civilized service activities of bank branches

*** Town is located in the northeast corner of Xuanwu District, bordering ** City. In recent years, ***’s economic scale has developed rapidly and its comprehensive strength has continued to increase. The *** Bank branch, rooted in this fertile town, seizes the great opportunity of reform and development of rural bank branches, always adheres to the purpose of serving "agriculture, rural areas and farmers", takes the work of creating high-quality and civilized service windows as the leader, and promotes "social-agricultural cooperation" , the credit business of "Bank and Enterprise Winner" is the platform, focusing on supporting the construction of a new socialist countryside, constantly improving the level of supporting agriculture, improving the way of supporting agriculture, and making the work of credit supporting agriculture step by step. The progress has been made steadily and step by step every year, promoting a win-win situation for society and farmers. A total of nearly 100 million yuan in agricultural loans are issued every year, achieving a simultaneous improvement in agricultural support work and its own benefits, effectively boosting the pace of the country's new rural construction.

1. Update concepts and strengthen responsibilities.

Faced with the new requirements under the new situation, our company has correctly understood and analyzed the current rural financial market on the basis of fully summarizing experience. The demand for financial services in the current new era has become diverse. The new trends of globalization and multi-layering undoubtedly require bank branches to continuously expand their business, and at the same time, they also put forward higher requirements for the service awareness of bank branch business. If bank branches want to stabilize the rural financial market, develop and expand, and increase the market share of deposits and loans in rural areas, they must further update their concepts, be based on rural areas, serve farmers and rural areas as the center, and harmonize the relationship between rural bank branches and farmers. The fish and water between are affectionate.

On the premise of unifying the concept of serving farmers and serving local areas, strengthen the implementation of responsibilities. On the one hand, we vigorously promote the “Sunshine Loan Project”. The implementation of collective office, on-site approval, and sunshine operation has given the masses the "reassurance" that they can apply for loans with confidence; on the other hand, a fast and smooth channel for loans has been promoted, and all loans can be applied for at any time, followed by on-site investigation, and a reply will be given within half a day after the investigation, in line with All loan procedures can be completed within the required day and the loan item can be obtained. Efforts have been made to open up a green channel for farmers to get rich.

2. Strengthen leadership and establish an organization.

In accordance with the overall arrangements of the superior authorities on the development of high-quality and civilized services in rural areas, and combined with the local reality, our company promptly established a bank branch under the unified direct leadership of the director and responsible for the specific operations of accountants and loan officers to promote The high-quality service leading group and office are responsible for the organization, leadership and coordination of high-quality and civilized services throughout the society. They have issued work opinions and implementation plans, clarified responsibilities, and formed a detailed and specific system. Organize all cadres and employees of the company to seriously learn the importance and necessity of high-quality civilized services, and vigorously publicize the close ties between bank branches, farmers and localities and the importance of this relationship to the sustainable and steady development of bank branches, so that employees have a deep understanding of The great significance of high-quality and civilized services has strengthened employees' confidence in serving farmers and improved employees' awareness of providing high-quality and civilized services, so that our company can continue to provide better and better services to farmers and the local economy. The service provides a strong guarantee.

3. Launch publicity and build momentum.

In order to make the concept of bank branches serving "agriculture, rural areas and farmers" and serving the people well known to every household, our company makes full use of news media, slogans, promotional vehicles and other forms and channels to promote all-round Carry out publicity to make the concept that *** Bank branch is our *** people's own bank deeply rooted in the hearts of the people. Especially when the financial crisis this year had a great impact on the toy industry, a characteristic and traditional advantageous industry in China, our company actively sent funds to customers to work with enterprises to overcome difficulties, which made our company leave a mark among the majority of enterprises. A good impression has been created, creating a good atmosphere of social-agricultural cooperation and win-win cooperation between banks and enterprises.

In order to ensure the smooth development of all the work of our company, our company actively reported to the local party and government leaders and obtained strong support from the local party and government. Cooperating with various villages and groups, we carried out activities of visiting thousands of households, sending funds, and getting rich through gambling, making our company a household name and known to everyone. We clarified the loan processing procedures and loan processing times, and made the reporting hotline public, making the civilized service brand Deeply rooted in people's hearts.

4. Lead from point to point and make steady progress.

In the process of providing services for the rapid development of the local economy in **, our company has selectively selected several ** local characteristic traditions such as machinery, rubber and plastics, sheet metal, and toys. Advantageous industries are regarded as key industries, and combined with the guidance and policies of the local party committee and government, key support and vigorous support measures have been adopted for these industries. First of all, we will focus on the development trends of these industries and actively cooperate with the development and growth of enterprises from our financial perspective. Once again, credit was granted to Hualian, Hi-tech and other representative enterprises in various national characteristic industries. The principle of "once approval, loan as needed, balance control, and turnover use" makes the use of corporate funds more flexible and convenient.

On the basis of rapidly promoting characteristic and advantageous industries, we will continue to cooperate with local governments in attracting investment, and comprehensively and steadily promote high-quality and efficient credit services to vigorously support local economic development. Implement one-stop convenient services, open up green channels for loans, strictly implement high-quality services, implement sunshine loans, make public commitments, accept supervision, and completely abandon behind-the-scenes operations. At the same time, the names of loan officers, public consultation hotlines, loan conditions, loan procedures, and reporting hotlines are made public. We actively accept the supervision of public opinion and continuously improve work measures to make the work of supporting agriculture more socialized, standardized, and sunny. It has opened up a "green loan channel" for farmers to produce and get rich, making it a reality for farmers to get a one-time loan from the counter in a timely and convenient manner.

5. Win with multiple parties and achieve effective results.

The in-depth development of high-quality services has promoted the development of the "agriculture, rural areas and farmers" economy and created the golden signature of bank branches. Through the continuous promotion of service concepts, we continue to strive for excellence in service quality. The services of *** Bank branches are changing from waiting for loans in the past to door-to-door marketing and lending, which has greatly supported the prosperity of *** farmers and the development and growth of *** enterprises. While our company's business achieved the best results in history, the bank branch's golden brand name quickly spread among the people.

Providing high-quality and civilized services to the local areas for "agriculture, rural areas and farmers" is the foundation for the development of bank branches. Our company will continue to provide *** Provide better and better services, and strive to contribute to building *** into a modern new town with "economic prosperity, people's affluence, beautiful environment, social civilization and harmony".