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Pin crown slogan
Since 2020, domestic models? As soon as I ride away, I will only see all domestic electric vehicles, because no matter whether it is the new force of making cars or the electric vehicles of traditional manufacturers, the sales volume can't match the domestic models. 3 In comparison, the performance of domestic Model3 in sales volume is almost unstoppable.
However, the pattern of the domestic electric vehicle market changed a little in August, but for this car company, the effect of boosting confidence is still quite obvious. Is this new car Wuling Hong Guang MINI? EV. According to Sohu Auto, in August, Wuling Hong Guang MINI? The monthly sales volume of EV is as high as 654.38+0.5 million, far exceeding domestic models? 3 1. 1.8 million vehicles, becoming a new sales champion in the domestic electric vehicle market.
In fact, from the previous situation, most domestic electric vehicles that are positioned in the middle and high end basically end in sales failure, and the sales of most models are difficult to maintain the profits of these car companies. And Wuling Hong Guang MINI? EV has never subsidized domestic new energy vehicles since its birth, because in terms of cruising range, Wuling Hong Guang MINI? EV does not enjoy new energy subsidies, similar to the Tesla model. 3 is more similar. However, Tesla is positioned in the middle and high-end consumer groups, and many consumers are not particularly sensitive to the amount of subsidies, while Wuling Hong Guang MINI? Because the price of EV itself is cheap enough, the scope of subsidy itself is very small. Therefore, in fact, from the perspective of subsidies, Wuling Hong Guang MINI? EV is different from many domestic electric vehicles.
Maybe in Hong Guang Mini? Before the EV went on the market, people were not very optimistic about the future of this car. There is a simple reason. The cruising range of this car is only 120km and 170km, which can be said to be quite short, and this car does not support fast charging. It can be said that this car can't compare with most domestic electric vehicles in terms of product strength. This car is more like an old scooter.
But in our opinion, in this judgment, everyone's position may still be from the perspective of first-and second-tier cities. In first-and second-tier cities, everyone's daily commuting mileage is relatively long, and it is not very convenient to charge at home, so the cruising range of 120km and 170km is really nothing. But think about it, the starting price of such cruising range is only 28,800. Where will the target market be? In fact, in our opinion, what is Wuling Hong Guang MINI? The main target markets of EV are urban-rural fringe and small towns. With the increasingly strict management of two-wheeled electric vehicles, three-wheeled electric vehicles and elderly scooters by domestic traffic management departments, the possibility of commuting with these vehicles has become smaller and smaller in many places, and many people have also obtained driver's licenses. So similar to Wuling Hong Guang MINI? EV with low enough and short battery life can be licensed normally and driven normally on the road. In these places with the conditions for charging household appliances, it will naturally win the recognition of some middle-aged people and housewives, so the sales volume will naturally go up.
So we always think that Wuling has always been a pragmatic brand. The slogan "Wuling must be built for the needs of the people" has warmed the hearts of countless people in a special period. Of course, with the growth of many entrepreneurs and laborers and the emergence of practical models such as Wuling Hong Guang, Wuling Guang Zhi and Wuling Light Truck, Wuling now provides a cheap and easy-to-use electric vehicle product for more low-income people who just need it. What about Wuling Hong Guang MINI? EV sales exceed models? Although surprising, it is not incomprehensible.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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