Enterprise influence

Corporate influence can also be called brand awareness. Brand awareness refers to the ability of potential buyers to recognize or remember that a brand is a certain type of product. It involves the relationship between product category and brand.

Strategies for establishing brand awareness

Being different is unforgettable.

In order to raise awareness, the public must pay attention to this news and leave an indelible impression. The most important thing is to make a difference. For example, the talking Parkay margarine box, which is whimsical, associates Parkay's name with margarine, which is completely different from other brands' names. There is no doubt that the brand must be associated with the product category. For example, putting a car on an isolated mountain top is unforgettable, but it may be difficult for the audience to recall which brand of car was put on the mountain top.

Brands should have slogans or rhythms.

Slogans can highlight the characteristics of products and strengthen brand image. Slogans such as "floating on water" or "you should have a rest today" help people remember the brand. For products such as soap, consumers are more likely to accept the name of "floating on the water" first, and then the name of "ivory", rather than directly proposing "ivory". Therefore, enterprises should create slogans closely related to brands or product categories and make them acceptable to the public.

Rhyme is a powerful tool to create brand awareness. Someone has tested 58 new products 13 weeks. The results show that the recall level of some new products is higher than others, and it is very important that these products rhyme and are easy for people to remember.

Logo display

If an enterprise has a logo closely related to the brand, such as the colonel's grinder, the Pan American pyramid or the traveler's umbrella, then the logo can play a major role in creating or maintaining brand awareness. Signs include visual images, which are easier to understand and remember than words.

relations between the state and private sectors of the economy

Advertising is suitable for creating popularity and is an effective way to show brands. However, public relations usually plays a role, sometimes even a key role. It is not only cheaper than media advertising, but also better! People are usually more willing to get information from news stories than reading advertisements. Ideally, the product itself can attract people's attention, such as a new concept car-two Mazda or a new computer chip. But if the product itself is not newsworthy, it is necessary to "create" newsworthy events. For example, Ben Jerry's "Oxcart", a car ice cream shop, distributed Ben Jerry's ice cream to villagers for free when entering the rural market. This matter is newsworthy at least in the local town.