How to start a small fruit business

Before opening a store, you should consider the following issues based on your own considerations:

1. Scale:

The threshold for running a fruit business does not seem to be high, but The scale of operations is quite different.

Fruit business comes in various sizes: some set up fruit stalls on the street, some operate jointly with non-staple food stores, and there are also fruit specialty stores. Every summer, there is a truck selling fruit on the street, which is equivalent to a mobile fruit stall.

Different scales naturally lead to different types of fruits. Generally, street vendors mainly sell ordinary fruits such as apples and oranges. These fruits have a long shelf life and are not easy to spoil. Non-staple food stores will add seasonal fruits such as bananas, watermelons, and grapefruits. Fruit specialty stores have more varieties. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller-scale ones will also sell more expensive fruits such as mango and cantaloupe. Mobile fruit stalls operated on trucks mainly do volume comparisons. Large seasonal fruits, such as pineapple, grapefruit, watermelon, cantaloupe, etc.

According to a fruit shop owner, the larger the scale, the higher the cost of operating fruits - generally it only costs more than one hundred yuan to set up a street stall, while the cost of operating fruits in a non-staple food store is less than 2,000 yuan. If you open a fruit specialty store, the investment will be between 4,000 yuan and 100,000 yuan depending on the variety of goods purchased.

2. Profit:

If you are inexperienced and the fruit you buy suffers a lot of damage, you may not make a penny at all.

It is said that the purchaser’s vision is particularly tested when purchasing. When buying oranges, it is useless to just taste them. People who know the goods can tell whether the oranges have sufficient water content, whether they are sweet or not, and whether there are many cores inside; while for bananas, it is only by observing the appearance, mainly by looking at their appearance. Are there any bruises on the outside? According to reports, mastering these tips is the key to making money when purchasing goods.

A store owner told reporters that among various fruits, ordinary fruits such as apples and oranges have relatively thin profits, while seasonal fruits such as mangoes, grapes, and peaches are more profitable. When purchasing, pay special attention to the variety mix. About 70% of ordinary fruits and 30% of seasonal fruits should be purchased.

According to his estimation, the average fruit stall operated by a non-staple food store can earn about 800 yuan per month. If it is well run, it may earn more than 1,000 yuan. Fruit specialty stores vary in profit depending on their size.

Three|How to open a store?

Choosing the location of the store is very important for a fruit store. According to the reporter's observation, there are many fruit shops near the hospital, and they are large in scale, mainly selling imported fruits; and near residential areas, there are also places where fruit shops are concentrated.

Some fruit specialty stores pay special attention to the "image". In order to make customers feel that the fruits are neatly arranged and have a wide variety, many stores deliberately install mirrors on the walls on both sides of the store. In this way, at first glance, , a variety of fruits are dazzling, very eye-catching.

The fruits purchased in the first phase are mainly low-risk. Apples, oranges, and tangerines are used to cover the store, and then they are decorated with bananas, mangos, watermelons and other fruits. In total, the investment is approximately 4,000 yuan is enough. From then on, if you buy more than 1,000 yuan of fruit each time, you can maintain the business.

Many people start off with a small amount of money and choose to sell fruits. If you have a few hundred yuan, you can carry a bamboo basket through the streets; if you have a few thousand yuan, you can set up a small stall; if you have tens of thousands of yuan, you can open a fruit shop; when you accumulate more than 100,000 yuan, you can open a fruit shop. Open a fruit supermarket; if you have more money, you can open a fruit supermarket chain. On the streets and residential areas of cities or towns, whether they are carrying baskets or opening shops, business seems to be going well.

However, the fruit business is not easy to do either. If you do it small, you won’t make much money; if you do it big, it won’t be easy to manage. The era of fruit profiteering has passed. The average profit of ordinary fruits is not high, only around 20, and the profit of high-end fruits is only around 70. There is also the big problem of how to keep fruits fresh, which has always troubled the bosses of the fruit business. How can we minimize the purchase cost and preservation cost of fruits and increase sales?

After extensive research and understanding, we will teach you step by step how to open a prosperous fruit shop.

Site selection

Generally speaking, these five locations are next to the market, next to the bus station, mid- to high-end residential areas, mature residential areas, and next to the hospital. These are the best fruit store locations. .

1. The vegetable market gathers people from the surrounding communities, and people always pick up some fruits when buying vegetables.

2. The bus station is a gathering place for people, and there are many people buying fruits to take home.

3. It is easier to sell high-end fruits in mid- to high-end residential areas. With this huge profit point, it is easier to make money.

4. What is special is the fruit shop near the hospital. In addition to supplying fruits to residents in nearby communities, it can also provide fruit baskets, which makes business easier.

5. Mature residential areas are also generally referred to as old residential areas. Residents do not have the burden of housing, their jobs are relatively stable, and their consumption levels are relatively stable. As long as you understand the residents’ consumption habits, business will definitely flourish. .

In short, before opening a fruit shop, it is very necessary to investigate the consumption power and consumption habits of the surrounding people, as well as the radiation range of the fruit shop here.

Decorative layout

Regarding the decorative layout, there is not much to say about the fruit stall. It can be summarized in eight words: clean, refreshing, neat and orderly. Therefore, the following only introduces the key points of the decoration layout of the fruit shop.

1. Store sign advertising planning:

If store advertising wants to attract attention, it must highlight its image in a concise form, novel style, and harmonious colors. Otherwise, it will ignored by consumers.

The design content includes: (1) light box (2) facade poster

2. Planning for the ceiling

(1) Hang some green plastic on the ceiling The branches and leaves and fake fruits highlight the natural, green and healthy concept of the fruit shop.

(2) Lighting mainly highlights the natural color of fruits. It is better to choose high-brightness fluorescent lamps to avoid color deviation problems.

(3) Hang flags with slogans such as "Eating more fruits is good for your health" and "Green and healthy every day" to increase the atmosphere.

3. Planning and layout

To put it simply, the decoration of the fruit shop should be bright and concise, with refreshing colors such as green as the main color. The exit and entrance are separated to facilitate customer purchasing routes. The payment and weighing areas are also separated to save payment time. Be sure not to make customers wait for more than 3 minutes, otherwise they will get annoyed.

Mirrors can be installed at appropriate places on both sides of the door to make the fruit shop look more diverse and eye-catching.

4. Key points in the design of fruit racks and fruit cabinets

(1) Good waterproof performance. Keeping fruits fresh requires frequent watering, and wooden shelves will rot.

(2) Fruits are easy to be bruised, and the shelves containing fruits should not have edges and corners.

(3) The edge of the fruit should not be too high, it should be just enough to hold the next layer of apples.

5. Design and production

Fruit name signs, price signs, signs in various areas, light boxes, wall colors, ceilings (hanging flags and green natural decorations), etc. are all needed Design the system before opening a store to avoid confusion later.

Wholesale skills

1. Determine the type of business

Generally, small vendors on the street mainly sell ordinary fruits such as apples and oranges. The shelf life of these fruits is Long and not easy to spoil; non-staple food stores will add bananas, watermelons, grapefruit and other seasonal fruits; fruit stores have more varieties. In addition to ordinary fruits, large ones will also sell some imported fruits, and smaller ones will also sell some. There are mangos, cantaloupes and other fruits with higher purchase prices; mobile fruit stalls operated on trucks and flatbeds mainly sell larger seasonal fruits, such as pineapples, grapefruits, watermelons, cantaloupes, oranges, etc.

2. Time and wholesale location selection

The working hours of the fruit wholesale market start at 4 o'clock in the morning, and are most active before 10 o'clock.

Those who purchase from large wholesale markets are merchants who require large quantities of goods. It is best for small customers to go to small and medium-sized wholesale markets. The wholesalers there also come from large wholesale markets for some of their goods. If there is another level of resale, the price may be higher.

However, there is also the principle of proximity when purchasing goods. Goods from large wholesale markets are cheaper, and including travel expenses, they may not be worth it.

3. Identify wholesalers:

There are roughly two major categories and four small types of wholesalers:

(1) Local wholesalers have their own fixed They are divided into two types: one group of people go to other places to receive goods and wholesale them themselves; the other group of people receive goods from out-of-town middlemen.

(2) Foreign wholesalers, they generally do not have a fixed location, and are divided into two types: one wholesaler collects a large amount of fruits locally and transports them to the wholesale market for direct wholesale to retailers; large growers directly Transport fruits from your own home to the market for wholesale to retailers.

These four wholesalers offer different prices and sell different varieties. It takes more observation and understanding to distinguish them and determine the wholesalers for long-term cooperation.

4. Find out the true wholesale price:

All kinds of wholesalers verbally share similar prices, but different categories of wholesalers have different price concession ranges. You need to find out the true wholesale price.

Wholesalers usually write down the quantity in a notebook after weighing the goods. At this time, you have to quietly observe how many pounds the total weight is. Generally, wholesalers will use calculators to calculate costs. If possible, go over and watch their calculation process, so that you can generally get the true wholesale price. At this time, you should pay attention to the quantity and price of the purchased goods. The price will be different depending on the quantity of goods purchased. You can figure it out by observing it a few times.

5. Other tips

(1) If you want to get a bargain, you can wait a little

Take cherries as an example, this fruit costs about 4 We start selling, and wholesalers are always ready to sell them at low prices as soon as 9 o'clock passes, because cherries spoil too easily. Generally, the price can drop from 8.5 yuan/jin to 7 yuan/jin.

(2) Check the wholesale price

The wholesaler uses a calculator to calculate the price and adds 0.05 yuan to the original price. You may not be able to calculate it with your head. So, either check it with a calculator or watch him count the numbers in person.

(3) Check the quality of fruits

Be sure to check and pass the fruits one by one, especially when wholesale by the box. It's easy to hide a bad fruit or two in a box of fruit. Unpacking and inspecting is troublesome, but it allows you to avoid losses.

(4) Check the weight of the whole box

Do not move the goods directly just because the wholesaler tells you how much a box weighs. One box after another is overweighed, even if it is missing a kilogram. Doing business is not about pride. A piece of fruit is also money. It is difficult to make big money without making small money.

(5) Learn humane skills

If you want to check the wholesaler's scale, there is no need to bring one yourself. When you go to batch goods, weigh yourself accurately, and then borrow a "weighing scale" at the market to check the scale. Sometimes the wholesaler will get impatient after trying too many fruits. At this time, if you pay one or two yuan and say that you bought it for yourself, the wholesaler will usually not embarrass you anymore and let you continue to pick slowly. .