What should I do if I am the general manager of a hotel?

It is the foundation of the hotel, the core of the hotel is benefit, and the soul of the hotel is profit. In today's fiercely competitive market environment, in the atmosphere of tourists, prices, characteristics, talents and marketing competition. Only benefit competition, good or bad benefit, good or bad benefit, high or low benefit is the hard truth to test the performance of the general manager of star-rated hotels, and it is also one of the important core indicators to assess the general manager of hotels.

In today's market economy era, success or failure lies in profit, and success or failure lies in heroes. As the general manager of a star-rated hotel, only by firmly grasping the two indicators of income increase and profit can we grasp the lifeline and soul of management. As the general manager, you should firmly grasp and understand a lot of data on the hotel revenue and expenditure node every day. In order to strategize and dominate the overall situation, we can clearly understand the various situations of hotel operating income and expenditure, so as to make business decisions and control. This requires the hotel general manager to read six data of the hotel every day.

Sales revenue

Hotel daily income is a barometer of hotel management, sales and tourism development results. The level of daily sales revenue determines the daily income benefit and annual income accumulation of the hotel. The general manager of the hotel must pay attention to the daily income data of the hotel, especially the room income, customer structure, occupancy rate, average room price, number of people dining, average dining standard and daily gross profit margin. And other lobby bars, tea houses, shopping malls, parking lots, conference rooms, venue rentals, etc.

Only by paying special attention to the completion of the daily income of the hotel can we ensure that the annual task is in place. As a general manager, we must pay attention to and grasp the completion of daily sales income indicators and do a good job in striving for the income indicators.

flow

The hotel's daily room occupancy rate, average room price and dining rate, and the average consumption level of each guest determine the hotel's cash flow. In the operation of star-rated hotels, room cash flow and catering cash flow account for 68%-78% of the total daily cash flow income of hotels. Monthly cash flow should account for more than 76% of the store's cash flow income. The general manager of the hotel must keep a close eye on the daily cash entry, so that the particles can be returned to the warehouse. "Money is stored in the warehouse, and there is no panic in my heart." With real money in hand, we are not afraid of the financial crisis, all kinds of operational difficulties and changes in the external business environment.

The daily cash flow is also the touchstone to measure the hotel's operating conditions. Good and stable daily cash entry is a solid foundation for the hotel to maintain normal operation, expand development and pay foreign currency. The receipt and payment of cash flow is also a commercial finance art that the general manager of star-rated hotels must master.

Cost expenditure

As the general manager of a star-rated hotel, we should do a good job of increasing income. We must have a strict cost consciousness, and the consciousness of "saving a penny is 100% profit" should clearly know the daily operating costs, daily personnel expenses, water and electricity energy consumption expenses, depreciation expenses of fixed assets, daily normal operating expenses, management expenses and marketing expenses of the hotel. In order to do a good job in cost management, control costs and reduce operating costs. Seek benefits and profits from the management and strive for greater profit space.

As a general manager, you should be able to control the cost of the hotel and understand the changes in the daily cost of the hotel. We should have self-knowledge and clear financial data. At the same time, department managers and employees should know how much the hotel needs for normal operation every day, so as to ensure normal operation and establish the consciousness of cost control and saving for all staff.

receivables

The focus of hotel management is to improve efficiency and increase income. As the general manager of the hotel, in addition to increasing daily income, he controls the income and expenditure of cash flow. We should also do a good job in daily, monthly and quarterly business payment and understanding of accounts receivable collection. Timely supervise and inspect the finance department, marketing department, catering department and other departments, and do a good job in meeting customers, team customers, government departments, enterprises and institutions. , timely urge them to recover the debts of hotel rooms, catering, meetings, entertainment and so on. At the same time, monthly rent, utilities, property management fees, such as hotel rental property, office, venue rent, etc. are collected in time. Don't let this part of the arrears stay outside the hotel for a long time, occupying the hotel's working capital and not coming back. Don't let it become bad debts, dormant account, irrecoverable accounts.

To speed up the turnover of hotel funds, we should do a good job in collecting arrears and attach importance to the recovery of accounts receivable. This is the management work that the general manager of a star-rated hotel must pay attention to and supervise every day.

accounts payable

On the basis of daily income, daily cash flow and daily accounts receivable. The general manager of star-rated hotels should also strictly do the daily accounts payable. "Income" and "expenditure" are the management forms that hotels have to face every day. If "income" is greater than "expenditure", there will be gains and profits. If "expenditure" is greater than "income", there may be losses, tight funds, operational difficulties and reduced cash flow.

The general manager of the hotel must pay attention to light, heavy, slow and urgent when signing and approving various reimbursement payments every day. Pay attention to the control of purchasing expenditure cost, daily catering purchasing cost and other costs. In the case of maintaining the normal operation of the hotel, don't cause a shortage of cash and funds. Not to mention the embarrassing situation of not being able to pay wages, utilities and taxes.

Profit of the day

Hotel management emphasizes market maximization, customer maximization, income maximization and profit maximization. The core index to evaluate the performance of the general manager of a star-rated hotel is also the completion of the final profit index of that year. Therefore, the general manager of the hotel must firmly grasp the completion of daily income and profit indicators in the process of grasping business income.

Profit target-if it is completed every day, every month and every quarter, the profit target for the whole year can be guaranteed. In today's era when investment pays attention to return and investment pays attention to output. The general manager of the hotel should keep an eye on the profit index and income index every day. The tasks, income and profits of the current month must be completed in the current month. You can't break the contract, otherwise it will be difficult to complete the task throughout the year. The general manager of star-rated hotels must firmly grasp this lifeline in management work and profit from management services, marketing and cost control.

In a word, the core purpose of star-rated hotel enterprises is to increase income and maximize profits and markets. In the daily operation and management, the general manager of star-rated hotels must do a good job in the daily completion and control of the above six data indicators. Prove your management ability, leadership ability and management ability with achievements and benefits, and reflect your life value.