What is brand VI design?

VI (Visual Identity) is a complete and systematic visual expression system centered on logos, standard words, and standard colors. Convert abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms into concrete memories and recognizable image symbols, thereby creating an exclusive corporate image.

Visual identification system, including logo, and various uses of logo. It is very important to a company, and a good vi plays a vital role in the image of a brand. Think about it, what brand comes to mind first when you see M? McDonald's. This is the role of VI.

Extended information:

VI has a long history. Symbolic animals play an important role as media in the ideology of a nation or country. Totems of ancient humans appeared, and ancient cave paintings and rock paintings can be regarded as the oldest graphic design. The primitive tribes' unique beliefs, lifestyles, totem symbols, clothing and language habits formed distinct image definitions among tribes. This is an unconscious image recognition formed among early tribes.

The visual symbol of slave society is that city-state families form internal and external class divisions and image distinctions between city-states through their family emblems, clothing and behavioral habits. The visual identity of the Middle Ages was that some European countries had a large number of religious symbols "emblems" and "logos"; as well as "coats" representing the identity and status of nobility. Throughout history, social behaviors have clear signs, uniform clothing, distinctive architecture, highly recognized concepts and image traces.

Reference material: Baidu Encyclopedia entry?VI (add link)