What does POP poster style mean?

What is a POP poster?

POP poster (advertisement) - the abbreviation of English point of purchase Ad, which in English means "advertising that can promote sales in shopping malls". All advertising materials inside and outside retail stores that can help promote sales, or other signs that provide information, services, instructions, guidance, etc. about products, can be called POP advertisements. It can be called the "most considerate communicator"

Basics of getting started with POP

1. Definition of POP

POP (Point Of Purchase) originally refers to business A kind of store promotion tool used in sales. The types are not limited, but they are mainly displays displayed in the store, such as hang tags, posters, small stickers, large signs, physical models, flags, etc., all of which are displayed in the POP. within the range. The Chinese name of POP is also called "store display".

2. The rise of POP hand-painted posters

In recent years, due to the introduction of the marketing concept of store display in Japan, stores have begun to pay attention to the packaging of storefronts, and a large number of paper drawings have appeared on storefronts. The emergence of posters informing consumers, perhaps mass-printed or hand-drawn, formed a popular trend. The most eye-catching one is the rise of hand-painted POP.

In the early days, the POP was very simple and did not pay attention to beauty and only cared about telling the message. Recently, it has evolved into a wave of hand-painted POP culture. A large number of patterns and materials are vividly presented on the poster paper, and the colors are rich and attractive. Human gaze, hand-painted POP is an art in recent years. In addition to its commercial applications, poster drawing is also becoming popular on campus. For club activities, society promotions, and inter-school activities, the simplest tools are used to draw colorful posters. Hand-painted posters have also transformed from the original "big-character poster" period into "picture and text billboards" with rich text and pictures.

3. Tools commonly used in POP hand-painted posters

To draw a beautiful POP poster, you can use the following tools to mix and match. You are not limited to using a specific one. Tools, these are the basic tools to complete a POP hand-painted poster, which can be purchased in art stores or bookstores:

1. Color pens: two types of pen tips: angular tip and round tip.

2. Mark pens: There are two types of pen tips: angular tip and round tip, and three types of marker pens: alcohol, water-based, and oil-based solutions.

3. Pink and crayons.

4. Pastel pens.

5. Colored pencils and sketching pencils.

6. Watercolor, advertising paint, round or flat watercolor pens.

7. Writing brush, ink, and color ink.

8. Pen sharpener, utility knife, circle cutter, modeling scissors, scissors.

9. Double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive.

10. Cutting board, cutting steel ruler (one each for thirty centimeters, seventy centimeters, and one hundred centimeters), small ruler, wavy ruler, and soft ruler.

11. Compass.

12. Needle pen.

Thirteen, Like white, correction tape, white paint pen, gold paint pen, silver paint pen.

14. Handbags and paper rolls.

4. Paper materials for hand-painted POP posters

To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be purchased at art shops. The price is not expensive, and if you need to use more special paper materials, you can also buy them at an art club.

1. Written paper.

2. Poster paper.

3. Mold paper making.

4. Pastel paper.

5. Dandy paper.

6. Kraft paper.

Seven, tiles and wooden boards.

8. Polyester.

9. Pearl board.

10. Colored paper.

11. Tissue paper.

12. Rice paper.

13. Crepe paper.

14. Plastic board.

W. The combination factors of hand-painted POP posters

The combination factors of hand-painted POP posters can be roughly divided into the following categories:

1. Illustrations

(1) Thematic style

(2) Decorative style

(3) Entire title style

2. Copywriting

(1) Big title

(2) Key tips

(3) Content

Lu, how to write hand-drawn POP characters

1. Practice Split the characters and "draw the character bones".

2. Write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen

3. Practice turning and turning the pen from top to bottom, left to right Engagement.

4. Creative font practice.

5. Square word space allocation.

6. Font decoration.

7. Book reading.

8. First font→large character poster→graphic poster→three-dimensional poster→three-dimensional object

7. Use of computer and art

In addition to hand-painted POP posters In addition, recently it is also common to use computer graphics synthesis and computer draft posters output by color inkjet printers. In addition to using the computer for overall output, the characters printed by the computer can also be used as a tool for designers who are not good at writing POP fonts. By using computer software such as CroalDraw, Pagemaker, and Quack, we can produce many varied computer texts.

8. Marketing of hand-painted POP posters

Writing a POP poster does not mean that the poster is successful. Timeliness, the length of time it is posted, and the location it is posted all play a role in how effectively the poster conveys its message. If you make a very good-looking poster and post it for only one day, and the place where it is posted is not visible to the target audience, then the effectiveness of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also require a lot of time and effort to produce, so they must be carefully photographed.

Six Principles of Posters

The United States is the kingdom of advertising, and posters play an important role in advertising. According to the six principles of poster production advocated by famous American poster designers:

(1) Simplicity: the image and color must be simple and clear (that is, simplicity).

(2) Unification: The shape and color of the poster must be harmonious and have a unified coordination effect.

(3) Balance: The entire picture needs to have a sense of boldness and balance.

(4) Sales focus: The components of the poster must be simplified and the key points should be selected as much as possible.

(5) Surprise: Posters must be surprisingly innovative in both form and content, and have a powerful surprise effect.

(6) Skills: Poster design requires a high level of performance skills, and skill performance cannot be ignored regardless of drawing or printing