The change of network car under the epidemic situation: the compliance development is accelerating, and the demand for health and safety is exploding in an all-round way.

At the beginning of the Lunar New Year in 2020, an epidemic came unexpectedly in COVID-19. While the prevention and control of epidemic situation in China is getting better, the epidemic situation in COVID-19 is accelerating around the world. Under the epidemic situation, social demand has changed, changing people's life trajectory, and inadvertently hitting the development of hot online car. It can be said that under the epidemic, the network car has changed repeatedly.

Many countries around the world have taken restrictive measures to prevent the spread of the epidemic, residents have not left home, and the demand for urban travel has dropped sharply. Nelson Cha (Nelson? Chai) said in an interview that the utilization rate of car service has dropped by as much as 50% in cities severely hit by coronavirus. Now the foreign online car market is also very difficult.

Compared with China, during the outbreak of COVID-19, the domestic online car rental market was once stagnant.

Affected by the epidemic, the tourism market is frozen

1 End, the sudden "black swan" made the network car unprepared. According to incomplete statistics, in February, more than 30 cities across the country stopped their cars. According to the Analysys data report, during the Spring Festival in 2020, the daily direct order loss in China online car market exceeded 580 million yuan. This undoubtedly makes the network car company looking forward to the Spring Festival peak season fall to the bottom. The loss of orders and the sharp drop in income have made drivers, platforms and upstream supply-side enterprises feel the cold winter. Affected by this epidemic, it can be clearly seen that some small and medium-sized enterprises with small pressure-bearing capacity are difficult to survive, hit by asset stagnation, and there is a wave of bankruptcy. Comparatively speaking, the head network car platform has a slightly stronger emergency capability and can respond quickly and actively.

In terms of Didi, the loss in 20 18 was as high as 109 billion yuan, which can be said to be difficult at the beginning of the new year in 2020. Questmobile data shows that during the Spring Festival this year, Didi's daily life decreased by 59.7% year-on-year. However, during the high-incidence period of the epidemic, Didi still recruited many volunteer drivers to set up support convoys in Hubei epidemic areas, and simultaneously established epidemic prevention sites in more than 0/00 cities across the country to contribute to the epidemic travel.

In addition, Dong, general manager of Cao Cao Travel, said in an interview, "During this epidemic, we did more to cultivate internal strength. We set up emergency support convoys in cities with serious epidemics offline. At present, more than 20 teams have been established nationwide. At the same time, we also popularize epidemic prevention knowledge for drivers through online training, so that drivers are ready to return to work. "

Survival of the fittest. This may be a true portrayal of the online car market during the high incidence of the epidemic. Analysys Analysys also pointed out that after the epidemic, the supply side of the network car will be more concentrated in large enterprises with strong financial strength, strong anti-risk ability and strong driver control ability.

The market reactivated and the demand for healthy travel broke out.

Since February 10 this year, with the orderly resumption of work organized by the government and the gradual lifting of the ban on urban network car rental during the epidemic, the scale of active users in China's car rental market has shown a warming trend in fluctuations.

However, because some returning users are more cautious in the choice of travel modes, the demand for services such as hitchhiking and carpooling continues to be sluggish, but the demand for special cars and express trains has rebounded. Moreover, during the epidemic prevention and control period, it can be seen that "healthy travel" has become the primary demand of users for special cars and express trains. Good health and safety operation ability will become the decisive force for network car companies to compete in the tide of epidemic prevention and control and resumption of production and work. In this regard, the head platform of the network car industry has responded in succession, starting from the aspects of epidemic prevention materials distribution, driver epidemic prevention, vehicle disinfection, etc., to ensure a healthy and safe driving environment and ensure the safety of drivers and passengers.

For example, B2C platforms such as Cao Cao Travel and T3 Travel can respond quickly due to the unified command and dispatch of the company. T3. Take a "healthy car" to travel, and strengthen the epidemic prevention and control measures at the driver's end and passenger's end through technical means; Cao Cao traveled all over the country to carry out disinfection activities, strengthened the disinfection of drivers' epidemic prevention vehicles, and took the lead in installing protective isolation membranes in the emergency support team.

It is worth mentioning that during the epidemic period, Cao Cao also joined LEVC, a subsidiary of Geely Commercial Vehicle Group, to invest in the development of the all-round health version of the British TX model and the all-round health car with virus prevention function.

It can be seen that during the epidemic period, the car platforms of various networks frequently responded to healthy and safe travel, but their purpose is undoubtedly unified, that is, to create a healthy and safe travel environment and meet the needs of users for safe travel.

The epidemic situation has brought great challenges to the whole tourism industry, but challenges and opportunities often coexist. The online car sharing platform, which can cope with the rapid changes in market demand and has the ability of efficient decision-making, enterprise organization and execution, will undoubtedly win this battle and further enhance the brand image of platform quality travel service.

Accelerate compliance, and the network car will enter a new stage.

After the impact of the COVID-19 epidemic, the online car industry quietly changed, and the demand for healthy and safe travel broke out. On the other hand, the compliance development of online car is also accelerating.

With the help of this epidemic prevention and control management, the relevant departments in many places have further strengthened the compliance control of the network car. The transportation bureaus of several cities have indicated that they will severely crack down on illegal online car-sharing and online car-sharing platforms to ensure the safety and stability of the central city's resumption of work and epidemic prevention and control.

Judging from the examples of punishment in various places, on February 24, Hohhot investigated and dealt with black cars 16 vehicles, and 7 vehicles were rented without a license, and punished them; On February 27, Wuhu, Anhui investigated and dealt with two illegally operated network cars; On March 15, Beijing Wanshun Taxi was reported to be operating illegally during the epidemic. The transportation department interviewed and found that Wanshun taxi did not obtain the business license of Beijing network car, and was given an administrative penalty of 300,000 yuan. It can be seen that the future compliance development will only become more and more strict. At the same time, many experts believe that under the influence of the epidemic, the B2C platform with heavy asset investment has certain advantages.

The business model of B2C is to directly manage vehicles and drivers from the supply side. The unified model can quickly match the requirements of the new network car policy for vehicles, and full-time licensed drivers can quickly receive unified epidemic prevention training, which deepens the trust of users and relieves safety anxiety to some extent.

Dong, general manager of Cao Cao's trip, said in an interview with the interface: "This epidemic is an opportunity for Cao Cao in B2C mode, which can increase driver recruitment and expand the scale." ? Cui Dayong, CEO of T3 Travel, also admitted in an interview with the media that "the epidemic has temporarily zeroed out the online car industry, freeing up a certain market space for the B2C model to a certain extent, which is a good opportunity to achieve overtaking in corners."

With the passage of time, the epidemic will eventually dissipate, and we will return to the days of traffic congestion, but the impact and change of this epidemic on the network car is indelible. Only by actively adapting to changes and scouring the sand through big waves can a stronger self emerge.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.