What is the original intention of Haier's Internet revolution?

The ultimate goal of Haier's Internet reform is to establish a new platform for interconnection and create a new ecology.

Since the "one person, one person" model was put forward in 2005, Haier's exploration of Internet model innovation has been going on for more than nine years, during which it has experienced many transformations and is now facing the fifth transformation. This change is Haier's transition from the global brand strategy development stage to the network strategy stage. In 20 14, the theme of Haier group's strategic promotion was "enterprise platform, employee maker and user personalization", which made clear the goal of this transformation and discussed many problems.

Before putting forward the "one person and one person" model, Haier experienced three transformations, namely, the famous brand strategy stage from 1984 to 199 1 and the multi-distance strategy development stage from19 to 1998. In 2005, Haier ushered in the fourth transformation, and Haier positioned this stage as the development stage of global brand strategy. At that time, Haier had tried to build a global brand in the Internet era, and Zhang Ruimin took this opportunity to put forward the "one person, one person" model.

Haier brand introduction

202 11February 7th, 20021(the 8th1) ranking of "Top 500 World Brands" was announced. Haier was selected as one of the 18 top 500 brands in the world, ranking 37th in the world and the top three brands in China for five consecutive years.

Haier's story is a history of the creation of corporate trademarks in China. 1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of German trademark to Qingdao, so Haier introduced "Qingdao-Liebherr" as the company trademark.