The first online Canton Fair?

The COVID-19 epidemic is still spreading around the world, impacting the global industrial chain and supply chain, and bringing challenges and pressures to world trade. For the first time in 63 years, the Canton Fair moved to the "cloud" as a whole, which provided a "timely rain" for participating foreign trade enterprises and global buyers.

On June 5, 2020, the eyes of the whole world turned to Guangzhou, the capital of the Millennium. Here, the127th Canton Fair officially kicked off online. This is the first time that the oldest trade event in China has been moved to the "Cloud" as a whole. Exhibitors and buyers from all over the world will talk about business and do business without leaving home.

The theme of this year's Canton Fair is "Wide communication on the cloud, mutual benefit in the world", and 50 exhibition areas have been set up according to 16 commodities. All exhibits will be displayed online from June 15 to June 24, with an exhibition period of 10 days. The recent hot live broadcast is helpful to the Canton Fair. In addition to live broadcast, exhibitors can also upload exhibits in various formats such as pictures, videos, 3D and VR, and show their brand image in various forms and dimensions.

Extended data

Under the epidemic situation, China's foreign trade once again showed its resilience and strength to the world. According to the statistics of many business associations, enterprises are more enthusiastic about participating in the exhibition, the number of online exhibitions exceeds that of previous years, and the exhibits are more abundant.

Taking the food, soil and animal husbandry industries as an example, there are * * exhibitors 1760 related exhibition areas, with nearly 80,000 exhibits, which is far higher than the number of exhibits that can be placed in physical exhibitions. On June 22nd alone, there were more than 200 live webcasts in exhibition areas related to food, soil and animal husbandry industries, and as many as 1300 live broadcasts could be replayed.

Live broadcast helps to gather popularity, especially for high-quality enterprises. At this year's Canton Fair, Midea Group Co., Ltd. quickly transferred its sales channels to online through digital marketing such as WeChat marketing, live streaming and spike activity, which greatly reduced the negative impact of the epidemic on orders.

Since the beginning of this year, the leading enterprises in the home appliance industry have grown against the trend in the overall downturn of exports. According to the analysis of the Chamber of Commerce for Electromechanical Industry, it is the main reason for home appliance enterprises, especially leading enterprises, to grasp the trend of intelligence, and online has also become an important channel in this round of growth.

For example, from June 5438 to May, Hisense's international marketing e-commerce revenue increased by 63% year-on-year. Among them, the year-on-year growth rates of the United States, Italy, Russia, Spain, France and Dubai all exceeded 100%.

At this year's Canton Fair, more than 6,200 electromechanical enterprises, including the home appliance industry, had wonderful online exhibitions. Exhibitors are not only fully prepared and actively innovative, but also serve customers and the world by investing in research and development, developing new products and opening up new business models, and have achieved good results.

"This year's Canton Fair has made every effort to build an online trading platform, which has been expected and concerned by the whole world." The relevant person in charge of the Electromechanical Chamber of Commerce said that it will actively sum up experience with exhibitors, innovate trade models, stabilize expectations, strengthen confidence and open up a new situation in electromechanical foreign trade.