Surfing Poster Design-Eight Marketing Nodes in July You Must Not Miss

How to do a good job in poster design

Before you start designing, ask yourself a few questions:

What is the size of this poster?

Do I need to design in multiple sizes?

What limitations do I have?

What is my budget?

If any, do I need What brand standards are followed?

Where will the poster be displayed?

Who is my audience?

Designers with a little experience will consider the above questions , first lay out the frame. Especially 567, they will give you the design direction. Remember: joking is not nonsense, and looking for inspiration is not nonsense.

Okay, after you understand the general direction of the design, let’s start looking for inspiration.

1. Related sources and materials

This is what most people will think of to collect related materials. We can appropriately expand the search scope and let these elements collide in our minds. A different spark.

From elements to style, try to be as close as possible to the keywords you designed for your poster.

2. Comparison and imitation of similar posters

There is no need to go into details about the role of reference and learning in inspiration. If you want to quickly design a poster, the most direct way is to use routines Copy it.

Of course, the relationship between reference, plagiarism and tribute must be clarified.

Once you have mastered some design routines, it will be easier to create based on the layout.

3. Organize the database

You can learn to collect homogeneous posters and related materials now, but if you want to have inspiration at your fingertips, you still need to work hard at ordinary times. Whether it is focused learning or accumulation, it is very important. Many designers around Canva recommend looking for inspiration in their own material libraries.

Not just posters, advertisements

Magazines

Magazines are good teaching materials for layout design and font use

Internet surfing Jokes, latest design trends and more.

The daily accumulation of materials can become a source of inspiration with a little application. The movie "Red Surfboard" has released a concept poster. How is the artistry of this film?

The artistic quality of this film is quite good.

Before any film is released, some related promotion methods are usually used. And through these methods, the film can gain higher popularity. So in this case, we can see a lot of promotional content that film and television dramas have before they are released. However, the content of these promotions will also become the content for audience evaluation.

"Red Surfboard" releases concept poster.

First of all, judging from the current situation, this film and television drama has released a concept poster. And from the content of the concept poster, we can see the unique photography style and eye-catching artistic atmosphere. This made us feel that the content of the concept poster was very exciting, and after watching the content of the concept poster, we chose to have high expectations for this film and television drama. As a result, the movie gained relatively high popularity before it was aired.

The artistic quality of this film is relatively good.

The second thing is that we all know that this film stars actors such as Xu Weihao and Li Kangsheng. However, this film and television drama mainly tells the story of what happened after three young men and women met in the surfing resort of Wan'an. Series of stories. Moreover, the background presented in this film and television drama can also give people a very artistic visual sense. Because not only can you have undulating waves, but you can also have more beautiful and melancholy music. Therefore, in the process of viewing, it will definitely bring a strong artistic quality to people.

I am looking forward to this movie.

Finally, judging from the current situation, this movie is not in theaters. So in this case, I personally am very much looking forward to the early release of this movie. Because I think the feeling presented in this movie must be more exciting. And it can also allow viewers who prefer artistic styles to have a feeling of satisfaction while watching this film. You must not miss the eight major marketing nodes in July

July is coming, starting in the second half of 2023. Like the first half of the year, there are many marketing nodes that cannot be missed in the second half of the year.

The weather is still hot, and the marketing craze is increasing day by day. Marketing friends, let’s take a look at the July marketing calendar compiled by Xiaopai!

(1) Borrow elements and directions

Elements: love the party, pay tribute

Poster color: red

Direction: Party Founding Day is a more serious holiday. The theme of the art festival is "Red, Love the Party, Respect the Party". It inherits the red spirit and demonstrates the brand's patriotic spirit. In the "July 1" Party Founding Day marketing process, the main approach is to combine the brand concept with the great red spirit of the Communist Party of China, while paying tribute to the party and promoting the brand concept.

(2) Pay attention to the situation.

When marketing during festivals, you must exercise caution and avoid involving sensitive content. Elements such as party emblems also need to be used appropriately and relatively solemnly, without being suspected of ridicule.

(3) Reference case

A. Haier Strauss "Follow the party, live a good life, and it will follow"

Hailsch Traus Water Purifier launched the slogan "Follow the Party, and a better life will come naturally" on the Party's Founding Day in 2015, and highlighted "good" and "water", which deeply fits its own product characteristics: producing good water.

B. Chunzhen "keeps the Chinese dream unchanged and never forgets the innocent heart"

The marketing strategy of the "Chunzhen" brand is "Chinese Dream" and "Innocence", both It caters to the theme of "Chinese Dream" and is in line with the popular saying "never forget the original intention", which is homophonic with the brand name. It is an example worth learning from.

C. Dongfeng Fengxing Jingyi The slogan of "Keep your mind at the same time and keep your dreams alive" thus demonstrates the product concept of this model as a "comfortable and high-quality SUV".

(1) Borrowing elements and directions

Elements: kissing, romance, sweetness, expression of love

Poster color: pink and other warm colors

< p> Direction: You can use lyrics, movie plots, cartoon images, etc. for marketing. About "Kiss".

(2) Pay attention to the situation.

When marketing, you must pay attention to the scale, do not become vulgar, and focus on "love and warmth" to show the brand's humanistic care.

(3) Reference case

A. Jasper

Today is International Kissing Day. How are you going to kiss?

On International Kissing Day, Jie Bang used some familiar lyrics to promote it. From Mayday's "Long Live Love" to Chang Chen's "Give Me a Kiss," complete with heart shapes, International Kissing Day will be marketed as a point related to love and intimacy.

B. Meituan

It is said that kissing can consume about 2 to 3 kilocalories for 1 minute. Girls who are clamoring to lose weight, don’t say I haven’t given you an excuse.

This is the promotional poster of Meituan for the 2015 International Kiss Day. It is paired with the image of two anime characters kissing in Meituan, coupled with a pink background image, and finally the knowledge point "kissing can burn calories", which is extremely interesting.

C. Haier Group

Kiss is the elixir of love, and Haier home appliances are the elixir of life.

Haier's home appliances are posters in the form of couple interaction, with the slogan "Everything is a healing system." Haier Home Appliances relies on the "healing" properties of Kiss and combines it with the brand itself to show the public that Haier Home Appliances are also "special medicine for life" and are as "healing" as Kiss.

D. Every harvest

The marketing point of Meiyi is "digestion", and helping digestion is the function of Meiyi's products. On International Kissing Day, every benefit is marketed by the fact that kissing is good for digestion and burns calories. At the same time, "love every day" means having love by your side every day, and "gaining every day" means being healthy every day.

(1) Borrowing elements and directions

Elements: navigation, ocean, nature

Poster color: blue

To commemorate greatness Zheng He, the famous navigator, China designated July 11 as China Navigation Day. During this festival, you can integrate marine science popularization and marine protection into your brand and conduct knowledge lectures to shape your brand image.

(2) Pay attention to the situation.

The marketing tone can be set as "protect nature, protect the ocean", etc. When marketing, pay attention to the use of color and combine it with brand characteristics. The main target industries are tourism and fishing.

(3) Reference

On "China Navigation Day" in 2020, Buick Envision S launched the slogan "Riding the wind and waves is worse than riding the wind and waves". In the poster, the car is driving on the sea with rough waves on both sides, while the Buick Envision S is riding the wind and waves all the way.

"Wind and waves" are not just the waves in the poster, but also the difficulties and obstacles in life. “Riding the wind and waves” shows the brand’s determination to move forward bravely and overcome difficulties.

B. Tissot - Tissot

Tissot’s slogan for China Navigation Day in 2020 is: New Maritime Silk Road, led by wrist. Its poster uses ocean waves as the background and places its own product "watch" on the waves.

The "wrist" in the advertising slogan means that the product is a "watch", while the "core" means that the brand's watches use excellent "watch movements" as their competitive advantages, which reflects the Tissot brand as a whole. The focus of the promotion is "A rough sea, commanded by masters, fearless exploration, and self-centeredness".

C. Bernard Tianchun

On the 2018 "China Sailing Day", Bernard Tianchun launched the slogan "Tolerate all rivers and move forward bravely". There is a picture of two dogs sailing in the poster, which combines the characteristics of "sailing" with the characteristics of the brand itself in the pet food industry.

(1) Borrow elements and directions

Elements: health and care

(2) Pay attention to the situation.

(3) Reference case

A.ofo*** bike sharing

B.Wangwang

C.Migu animation< /p>

On "World Hepatitis Day" in 2021, Migu is marketing in the form of knowledge posters, calling on everyone to forward it together to love and protect the liver. Start today.

(1) Borrow elements and directions

Elements: graduation, youth, graduation travel, summer travel

Directions: can do various lines Online or offline promotions, summer activities, summer travel, etc. for students during the summer vacation. Graduation season marketing focuses on "youth, farewell, encouragement", etc.

Theme can also be compared before and after graduation for marketing.

(2) Things to note when taking advantage of the situation

There are no restrictions on the target industry. You can freely use your imagination according to your own brand to make the summer vacation and graduation season interesting.

(3) Reference cases

a. SF Express

SF Express packs the youth memories of college students with a "graduation ticket".

In the 2020 graduation season, SF Express chose to cooperate with the school, using "SF Express Graduation Mail, Give Memories a Ticket" as the theme of the graduation mailing activity to promote SF Express graduation mailing discounts and help increase business growth and brand awareness.

b. Wei Long

Only after graduation did I realize that the taste of school is more addictive than spicy strips.

During the graduation season, Weilong used the idea of ??"missing the school days after graduation" for marketing, and finally compared "spicy strips" with "the taste of going to school" to highlight the addictive nature of Weilong spicy strips. characteristics.

c. Coca-Cola × Renren

(1) Taking advantage of elements and directions

Elements: food, foodies

Direction: The Food Festival mainly targets various food brands, catering industries, etc. Various promotional activities can be carried out according to the Food Festival, such as 23% off, launching 7.7 yuan, 77 yuan set meals, etc.

(2) Take advantage of the situation to pay attention to it

While promoting, ensure product quality and long-term development; at the same time, focus on innovation to differentiate from various shopping festivals.

(3) Reference case

a. Diandude

Diandude’s marketing point on July 17 is “discount”, which shows that all 23% off Tianquan orders, using the food festival to do promotional activities to promote marketing.

b. Arowana

Food moves the body, and a fulfilling life is complete.

In the Arowana "7·17" marketing poster, there is an image of a person enjoying delicious food, and the "fish" on the plate also echoes the "fish" of "Arowana". At the same time, fish is also a delicacy, which shows that Arowana can cook delicious food, which is a vivid marketing image.

(1) Taking advantage of the elements and direction

Elements: summer heat relief, traditional culture, health care

Direction: can benchmark almost all industries, especially culture and art Industry, you can introduce a wave of solar term knowledge, health tips, etc. based on the seasonal characteristics of solar terms.

(2) Reference case

a. Kunlun Mountain Snow Mountain Mineral Water

After the slight summer heat, you can get three minutes of heat every day. It is a magical tool to escape the summer heat. It is not Xiaokunhe None other than watermelon.

The marketing poster for Kunlun Mountain Snow Mountain Mineral Water during the Slight Summer Season uses half a watermelon creatively painted to look like a swimming pool. At the same time, the mineral water is like a person swimming in the watermelon pool, with the blue sky White clouds and volleyball are full of summer atmosphere.

b. Beautiful

The gentle breeze and the chirping of insects on a small summer day make the heart calm and beautiful.

Midea’s brand marketing during Xiaoshu is to build a comfortable afternoon: lying on a mat, reading a book, listening to music, eating watermelon and drinks, and blowing on the air conditioner. The focus of marketing is to use air conditioners. Air conditioners are one of the main products of the Midea brand. Turn on the air conditioner and you can have a cool summer.

c. Palm-grown grains

Ink style solar term posters, applauding and encouraging good things.

Zhang Sheng Gu Li often publishes posters on the 24th solar term day to bless the earth and remind people of the living customs that need to be paid attention to in different solar terms.

(1) Taking advantage of elements and directions

Elements: relieving summer heat and maintaining health

Directions: July 23 is the Great Heat among the 24 solar terms, China Folks have the custom of drinking Fu tea, drying Fu ginger, burning Fu incense, and drinking mutton soup. After the Great Heat, the weather will become even hotter and hotter. The marketing method of Great Heat can refer to Little Heat, and the starting point is to prevent heatstroke, cool down, and maintain health during solar terms.

(2) Reference cases

a. Maxamin

The "big" battle is not afraid of the sun in summer, and the "heat" is your little comfort.

The marketing poster of American and Canadian Net during the summer season uses the blue ocean as the background and depicts a girl surfing on the beach. While creating a summer beach life, highlight your own product sunscreen. You are not afraid of being exposed to the sun in summer. As long as you use sunscreen, you can have your own little freedom.

b. Qiaqia

The Great Heat - no wind, bright sun, strong heat, Qia learned to sing on the branches.

For Qiaqia’s marketing in the hot summer, the poster design uses two cicadas as the main body, and the word “Qia” in the slogan echoes the brand itself. The summer heat is intense, so let’s “sell” melon seeds together with the cicadas!

c. McDonald’s

Every year on the Great Summer Day, McDonald’s will launch Great Heat peripherals. On the hot summer day of 2021, McDonald's invited fashion brand Randomevent to design and customize the "McDonald's Big Potato Day Limited 100% Series" peripherals. The peripherals include T-shirts, hats, folding chairs, and picnic mats. They have been sold in limited quantities online, adding fashionable color to summer. .

From Party Founding Day to China Navigation Day to Little Great Heat, July is a month with many festivals.

Different festivals require marketing based on different priorities: the Party Founding Day requires solemn tribute; the Kissing Festival requires romance and intimacy; the summer heat requires relief and health preservation? Choose a festival that suits your industry. Marketing can get twice the result with half the effort.

July is coming, remember these marketing nodes, maybe you can make your marketing a beautiful landscape!

The title picture is from Unsplash, based on the CC0 license

Related questions and answers: What is the calendar from June to July in 1983?

What is the calendar from June to July in 1983 in the lunar calendar. It starts from the first day of Jihai, followed by the second day of Gengzi. The third day of Xinchou, the fourth day of Renyin, the fifth day of Guimao, the sixth day of Jiachen, and the seventh day of Yisi. The eighth day of the lunar month. The ninth day of the lunar month of Dingwei. The tenth day of the Wushen lunar month. Already eleven. Gengxu twelve. Xinhai thirteen. Renzi fourteen. Guichou fifteen, Jiayin sixteen. Yimao seventeen. Bingchen eighteen. Ding Si is nineteen. Wuwu twenty. Ji Wei is twenty-one. Gengshen 22nd. Xinyou twenty-three. Renxu twenty-four, Guihai twenty-fifth. Jiazi twenty-six. Yichou twenty-seven and Bingyin twenty-eight. Dingmao twenty-nine. Wuchen thirty. .

Related questions and answers: What are the major marketing events in June? How can they be planned?

When planning marketing events or activities, you must "learn from others" and then use the opportunity to promote or build a brand Publicity, the event marketing node in June can be planned from two aspects:

First, it is the more influential historical events that occurred during this time period in history. It should be noted that we must follow you The planned products or services are relevant.

For example, if you sell CDs, you can create a theme that pays tribute to two rock superstars in the world (one is the international superstar Michael Jackson who passed away on June 25, 2009, and the other is the Asian superstar Wong Ka Kui, the lead singer of BEYOND, who died in 1993 You can design some interactive activities, such as which idol’s song you like the most, etc., so that fans can participate, and then design some prizes to form secondary publicity.

Second, there are the common international and Chinese-specific festivals in June, such as Children’s Day, June 18 Mid-year Sales, etc. Combined with the theme of the festival, do some related activity planning.

Send me an activity plan that I used to run for the team for your reference:

The above is a simple activity and promotion node table for the whole year, and the products in each industry are different. , so the marketing themes are different, but the time nodes can be used for reference.

As for the details of event planning, I will have the opportunity to share with you a special topic. You can also follow my headlines and communicate via private messages.