What is the Winter Olympics volunteer logo?

The upper half of the logo consists of "VVV" which means winning streak, symbolizing the enthusiasm of volunteers to participate in the Winter Olympics "hand in hand" and serve the Winter Olympics. The "smiling face" in the lower half of the graphic expresses the theme of "dedication, love and smile".

The smiles of volunteers are the best business card of Beijing. They are not only the inheritance of the 2008 Beijing Olympics, but also the embodiment of the volunteer spirit of "dedication, friendship, mutual assistance and progress". They sent the invitation to the whole world: Beijing welcomes you!

The colors of the logo are composed of red and yellow, which represent enthusiasm and welcome. The graphics adopt the internationally accepted gesture "I love you", reflecting internationalization, fashion and youth. Through the elegant and dynamic ribbon form, it expresses the feeling of "heartbeat" and embodies the vision of "pure ice and snow, passionate date".

Emblem:

The upper part of the emblem graphic shows the figure of a skater, and the lower part shows the heroic figure of a skier. The dancing lines in the middle are smooth and full of rhythm, representing the ups and downs of the venue. Mountains, arenas, ice and snow slides and festive ribbons.

The main color of the emblem is blue, which means dreams and future, as well as the brightness and purity of ice and snow. The red and yellow colors are derived from the Chinese national flag and represent the passion, youth and vitality of sports.

The emblem’s font “BEIJING 2022” draws on the characteristics of Chinese calligraphy and paper-cut art, enhancing the cultural connotation and expressiveness of the font.