Accelerate the development of deep media integration

Recently, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Accelerating the In-depth Integrated Development of Media" and issued a notice requiring all local departments to conscientiously implement it based on actual conditions. Implement.

The "Opinions" clarified the overall requirements for the in-depth integrated development of media from three aspects: significance, goals and tasks, and working principles, requiring a deep understanding of the importance and urgency of promoting this work in the all-media era, and adhering to the correct Energy is the general requirement, managing it is the last word, and using it well is the real skill. We must adhere to the right direction, adhere to integrated development, adhere to mobile first, adhere to scientific layout, adhere to reform and innovation, and promote the integration of traditional media and emerging media in systems, mechanisms, and policies. Accelerate the pace of integration in measures, process management, talent and technology, etc., build a number of new mainstream media with strong influence and competitiveness as soon as possible, gradually build a mainstream public opinion pattern that integrates online and offline, internal and external publicity, and establish a content-based construction An all-media communication system that is fundamental, supported by advanced technology, and guaranteed by innovative management.

The "Opinions" pointed out that it is necessary to promote the main force to fully advance into the main battlefield, optimize resource allocation with Internet thinking, and bring more high-quality content, advanced technology, professional talents, and project funds to the main battlefield of the Internet and to mobile The end-to-end tilt will allow the forces dispersed offline to move online as soon as possible and go deep into the Internet, make the network platform bigger and stronger, and occupy emerging communication positions.

The "Opinions" pointed out that we must follow the mass line in the all-media era, adhere to the people-centered work orientation, insist on being close to the masses and serving the masses, innovate and practice the party's mass line, and develop the concept of "running newspapers with open doors" It combines the party's fine traditions with new technologies and new means to strengthen the connection between the media and the audience, attract users to participate in information production and dissemination with an open platform, produce content that the masses love more, and build channels that the masses can't live without.

The "Opinions" pointed out that it is necessary to drive integrated development with advanced technology, make good use of the revolutionary achievements of information technology such as 5G, big data, cloud computing, Internet of Things, blockchain, and artificial intelligence, and strengthen the application of new technologies in Forward-looking research and application in the field of news communication promotes independent innovation of key core technologies.

It is necessary to promote the supply-side structural reform of content production, pay more attention to the construction of online content, always maintain content focus, focus on content quality, expand high-quality content production capacity, innovate content expression forms, and improve content communication effects. It is necessary to deepen the reform of mainstream media systems and mechanisms, establish an integrated organizational structure suitable for all-media production and communication, build a new acquisition and editing process, and form an intensive and efficient content production system and communication chain. It is necessary to give full play to the role of market mechanisms, enhance the market competition awareness and capabilities of mainstream media, explore the establishment of a "news + government service business" operating model, innovate media investment and financing policies, and enhance self-hematopoietic functions.

The "Opinions" pointed out that it is necessary to improve the four-level integrated development layout of central media, provincial media, municipal media and county-level integrated media centers in accordance with the principles of resource concentration, reasonable structure, differentiated development, and collaborative efficiency. . Strive to create an all-media external communication pattern, tell Chinese stories well, and spread Chinese culture.

The "Opinions" emphasize the need to vigorously cultivate all-media talents, implement a more active, open, and effective talent introduction policy, and improve the attractiveness and competitiveness of mainstream media talents. It is necessary to optimize the structure of the talent team, recruit more outstanding young and middle-aged talents who are familiar with new media into key positions, and fully release the vitality of talents.

The "Opinions" emphasize that party committees and governments at all levels must strengthen financial guarantees, strengthen policy support, form a policy guarantee system, and support the in-depth integrated development of media. It is necessary to strengthen the leadership of the party and regard the promotion of in-depth integrated development of media as an important part of the implementation of the ideological work responsibility system in this region, department and unit. It is necessary to strengthen evaluation and assessment, strengthen supervision and inspection, and promote the implementation of various tasks for the in-depth integrated development of media.