Conference Poster Font-What software does Yi Labao usually use?

Useful tools and software recommendations for community operation and marketing For small partners who do community operation, the first thing to do is to build groups and attract people. How to accurately find seed users and rapidly expand the community scale is the first problem that operators have to face. The following tools can be called "social fission growth artifacts".

1, jianqunbao

Jianqunbao is an efficient drainage tool to help enterprises achieve fan growth by forwarding event posters through friends circle.

The main functions of Jianqunbao are live code system and social robot.

The efficient and safe live code management system has broken the limit of 200 people in WeChat group and the limit of automatic expiration in 7 days. Users can enter the group by scanning the code, or they can count the scanned code data in real time to gain insight into the effect of active communication.

Intelligent robots will automatically push into the group, enter the group to verify, remind the words, and improve the conversion rate.

The new fission mode of building Qunbaola is to build Qunbao and make activity posters with live codes. After the first-level user scans the code and enters the group, the robot will automatically push the user a task of forwarding the poster, and the user will generate his own exclusive poster and forward it to the circle of friends. After completing the task, he can get a certain reward. After seeing the poster, the user's friends scan the code into the group and then continue to spread the poster. ...

After this six-step cycle, the powder-increasing closed loop of forward fission is completed.

2, explosion juice fission

Fission of fermented juice is a rare product in the market, which not only has the function of community fission, but also has rich group management function. The tools of explosion juice fission mainly provide personal task treasure, group task treasure, WeChat official account task treasure, group fission and paid group entry tools.

The mode of group fission is similar to that of Jianqunbao, but the difference is that the customized service of exploding juice fission is richer, and it provides the labeling function. Users can choose to enter the groups they are interested in according to the tags, so as to realize the accurate drainage of the community.

In addition, the explosion juice fission also provides the functions of accurate personal number expansion and simultaneous expansion of multiple WeChat official account matrices, and provides the functions of multiple micro-signal aggregation management. 1 Users can log in and manage multiple WeChat accounts, which improves the efficiency of community management.

After establishing a community through innovation, the next step for operators is how to retain users and complete their activation and transformation. Several operating tools are also recommended for operators here.

3. Little U housekeeper

Xiao U housekeeper is an intelligent robot that provides WeChat group management services. Its convenience lies in that it can be opened and used without using micro-signals as robots, just by purchasing services. It can help operators intelligently manage WeChat groups and make their work more convenient and efficient.

The function of Little U Housekeeper is mainly divided into four modules, namely, basic module, content module, entertainment module and group protection module.

The basic modules include: welcome language, keyword reply, regular reminder, group drainage and data statistics.

The content module can precipitate the text, voice, pictures, links and other contents in the group, which is a magic weapon for the content operation of WeChat group and can help the group owners realize the realization of content. It is very practical for training, academic and hobby communities.

Group protection module and entertainment module can help group owners automatically clean up advertising powder, adjust community atmosphere and improve community activity.

4. Community partners

Community partner is a lightweight community operation tool, which has a mobile phone applet and a PC. The biggest highlight is that it is not only a tool, but also deeply cultivates the social scene of the community, providing solutions for self-building, intelligent management of the group, intelligent synchronous operation of content and products, and optimization of data feedback, thus improving the overall operation and management capabilities of the group.

Community partners provide diversified group operation scenarios such as group headlines, group solitaire, group activities, group topics, group gift certificates, group members, group live broadcasts and group distribution. With the help of group intelligent assistant, the automatic distribution and management of groups are realized, and the data feedback provides guidance for each distribution. Help individuals and enterprises to activate the community efficiently, thus improving the activity and conversion rate of the community.

Community partners take the artificial intelligence community platform service as the bottom core, and through diversified and practical group tools and in-depth group data mining, find the relationship links between group members, and better activate and manage group members.

5. Whales punch in

Whale Punch Card is a marketing solution service provider for small program education inspectors in China, focusing on customizing brand-specific small programs for educational institutions, teachers, media and communities, helping customers manage classes easily with one click, improving the renewal rate and referral rate of students, and reducing enrollment costs.

Whale punching tool includes learning system, inspector system, marketing system, AI system and live broadcast system, which is a complete closed-loop and lightweight learning product. The inspector's punch-in function can improve the completion rate of students and do a good job in renewing fees and transferring introductions.

Live broadcast is the hottest outlet this year. Not only in the field of e-commerce take-out, but also for many enterprises doing knowledge services and course training, live broadcast is also a good way of marketing and interaction.

6. Go to school together

Schools are platforms for providing content realization services for knowledge-based communities. 100% original sound live broadcast, supporting multiple groups of synchronous live broadcast, real-time synchronization of voice, graphics, small videos, applets, files and links. And the courses in the group will be immediately stored in the live room for replay at any time.

A school also provides a variety of forms of payment, with free, paid, sub-commission and other forms of realization, so that knowledge can be realized quickly. Moreover, the operation is very simple, and the mobile phone computer can also operate without downloading the software separately.

7. Little Goose Pass

Egong is an aggregation tool positioned as knowledge service and community operation. This product is a professional knowledge store platform, which integrates various teaching affairs, online school construction, school CRM, online live classroom teaching, knowledge payment and marketing interaction.

Little Goose Tong's knowledge store supports graphic, audio, video and live broadcast to meet the teaching needs of various courses. A variety of course marketing tools help enterprises get customers quickly and continuously increase course sales.

Egong has also built a content distribution system to help content find accurate traffic and help traffic match high-quality content. Now thousands of channel dealers have joined in and realized through distribution.

To run a community, besides innovation, promotion and transformation, we often need to do some basic work, such as designing posters, planning activities and doing questionnaires. Here are some commonly used operational auxiliary tools for everyone.

8. Band-aid

Band-aid is an easy-to-use online graphic design tool, which can be easily drawn without PS.

The platform provides pictures, fonts, templates and other materials, covering posters, new media marketing, printed materials, work documents, e-commerce, life and other scenes, which basically meets all the needs of community operations.

The operation is also very simple. Simply drag and change the text and pictures, you can easily design the posters and pictures you need, which is very convenient and efficient.

9, graphite file

Graphite document is a new generation of cloud office software, which supports multi-person online collaborative editing of documents and forms, and has unique content-level security and traceability of the whole process.

Graphite documents can be used on PCs and mobile terminals, and you can work remotely anytime, anywhere. Write-and-save unified management, efficient * * * sharing of documents and forms, the team can easily complete collaborative writing, scheme discussion, meeting minutes and information sharing. You can try this tool when planning community activities.

10, test paper star

Questionnaire is a comprehensive platform, including questionnaire survey, evaluation, online examination, voting and 360-degree evaluation. Various industries provide a wealth of questionnaire survey templates, and statistical analysis reports and original answers can be downloaded for free.

The questionnaire deeply integrates powerful functions such as WeChat group sending, red envelope lottery and questionnaire password. , help to easily complete various online questionnaires, such as market surveys, social surveys, satisfaction surveys, etc. This is an important weapon for community operations to promote powder absorption.

In fact, no matter which tools are used, they all play an auxiliary role. The core of community operation still lies in people, whether they have invested deep feelings in the community, whether they can spend energy to build the community for a long time, whether they can make the community a community with temperature, and not just regard the community as a tool for realizing it.

Classification of advertising words, production types of advertising words, classification of advertising words and production types of advertising words?

Mainly divided into luminous and non-luminous, and then distinguish the types of words according to the different materials made. At present, the luminous characters commonly used in the market include iron sheet, stainless steel, punched characters, acrylic, resin word, mini characters and borderless characters.

Three or five bottles.

Baidu search ziyuexuan signboard

Specializing in producing luminous characters.

What types of advertisements are there?

As we all know, when watching TV, many advertisements often pop up, and there are many types of TV advertisements. Let us introduce them to you through the staff of sctv advertising company. In everyone's eyes, advertisements may be the same. In fact, there are still a lot of knowledge and doorways, and advertisements can be classified according to many forms. 1 According to the different nature of advertisements, they can be divided into commercial advertisements and non-commercial advertisements. Commercial advertisements are generally aimed at pure profit, and corresponding profits can be obtained through certain promotion in TV stations. Non-commercial advertising is not for profit, mainly in the form of announcements, meetings and recruitment. According to the content of advertisements, they can be divided into many different types, usually commodity sales advertisements, entertainment advertisements, social announcements and public service advertisements. Commodity sales advertisements account for a relatively heavy proportion. Many advertisements are aimed at promoting the sales of products, and then advertisements are put on. Other types of advertisements only let users know this for some promotional activities. According to the nature of advertising, it can be divided into organizational advertising and personal advertising. Organizational advertising includes some relatively powerful departments, such as industrial and commercial enterprises and institutions and * * * departments. Social groups, etc. Personal advertisements are some marriage advertisements and announcement advertisements published by individuals.

What are the classifications of advertisements?

Classification of advertisements

According to different needs and standards, advertisements can be divided into different categories. According to the ultimate goal of advertising, advertising is divided into commercial advertising and non-commercial advertising; Another example is that according to the life cycle of advertising products, advertising can be divided into product introduction period advertising, product growth period advertising, product maturity advertising, product decline period advertising; Or divide advertisements into economic advertisements, cultural advertisements, social advertisements and other categories according to the fields involved in advertisements. Different standards and angles have different classification methods, and there is no absolute boundary for the classification of advertising categories. The main purpose is to provide a cut-in angle, so as to better play the role of advertising, formulate advertising strategies more effectively, and correctly select and use advertising media. The following are some commonly used advertising categories.

First, according to the way of advertising appeal classification

The way of advertising appeal is the performance strategy of advertising, that is, to solve the problem of "how to say" the expression of advertising. It is the focus of advertising, including two aspects: "to whom" and "what". By borrowing appropriate advertising expressions, we can stimulate consumers' potential needs and urge them to make corresponding behaviors, thus achieving the expected effect of advertisers. Advertising can be divided into two categories: rational appeal advertising and emotional appeal advertising;

Rational appeal advertising: advertising usually adopts the way of putting facts and reasoning. By providing information to the advertising audience, showing or introducing relevant advertising materials, it is reasonable to prove and accept the benefits that advertising information can bring to them, so as to persuade the audience to take action after rational thinking and weighing the pros and cons. For example, household durable goods advertisements and real estate advertisements often adopt rational appeals.

Emotional appeal advertising: advertising adopts emotional form, based on people's emotions such as emotion, affection, friendship, love, sense of morality, sense of community, etc. And attract the audience with emotion, arouse people's yearning for truth, goodness and beauty and make them resonate with advertising materials, so as to occupy a place in the audience's mind, make the audience feel good about advertising materials, and finally make corresponding behavior changes. Such as commodity advertisements, food advertisements and public service advertisements. , often use this kind of emotional appeal method.

Second, according to the use of advertising media classification

It is a common method to classify advertisements according to their physical attributes. Using different media, advertisements have different characteristics. In practice, what kind of media to choose as advertising carrier is the core content to be considered when formulating advertising media strategy. The traditional media division is to classify advertising media with similar communication nature and mode into one category. Therefore, there are generally the following seven types of advertisements:

Print media advertising, also known as print media advertising, refers to advertisements published in newspapers, magazines, posters, posters, leaflets, packaging and other media;

Electronic media advertisements are advertisements based on electronic media such as radio, television and movies.

Outdoor media advertisements are advertisements made by outdoor media such as street signs, vehicles and neon lights. There are also aerial advertisements using hot air balloons, airships and even clouds as media.

Direct mail advertising refers to sending advertisements directly to specific organizations or individuals in the form of leaflets, catalogues, purchase orders and product information by mail.

On-the-spot advertising, also known as PointofPurchase advertising or POP advertising, is to spread advertising information through physical display and demonstration in shopping centers or trade fairs. There are various forms such as window display, merchandise display, model performance, colorful flags, banners, exhibition boards, etc.

Digital Internet media advertising is one of the emerging advertising forms that use the Internet as a communication carrier. It has the characteristics of strong pertinence, strong interaction, wide spread and fast feedback, and has broad development prospects.

Advertise in other media, in the form of press conferences, sports activities, calendars and various entertainment activities.

The above method of dividing advertisements according to media is relatively traditional. In today's integrated marketing era, according to the viewpoint of integrated marketing communication and the activity area and scope of the target audience, advertisements can be divided into: home media advertisements such as newspapers, television, magazines, direct mail and other media forms; Media advertisements on the way, such as road signs, traffic, neon lights and other media advertisements; Place of purchase, media advertisement, etc.

With the continuous improvement and development of science and technology, the development and use of media are also changing with each passing day. Emerging media have continuously entered people's field of vision and become a catalyst for the increasingly rich forms of advertising.

Three, according to the purpose of advertising classification

The premise of making an advertising plan is that the purpose of advertising must be clear first, so that it can be targeted. According to the purpose of advertising, we can determine the content and timing of advertising, the form and media used in advertising, and advertising can be divided into product advertising, enterprise advertising, brand advertising, concept advertising and other categories.

Product advertising, also known as commodity advertising. It aims to promote the sales of products and highlight the characteristics of products by introducing relevant commodity information to the target audience, thus attracting the attention of the target audience and potential consumers. Strive to produce direct and immediate advertising effects and leave a beautiful product image in their minds. So as to improve the market share of products and finally achieve the goal of enterprises.

Corporate advertising, also known as corporate image advertising. It is an advertisement with the direct purpose of establishing corporate image, publicizing corporate ideas and improving corporate visibility. Although the ultimate goal of enterprise advertising is to achieve profits, it generally focuses on long-term marketing objectives and effects, focusing on spreading the beliefs and purposes of enterprises or information about their history, development and operation, so as to improve and promote the relationship between enterprises and the public and enhance their visibility and reputation. It may not have an immediate effect on product sales. However, due to the improvement of corporate reputation, enterprises have left a better impression in the public mind, which has advantages over other types of advertisements in accelerating the development of enterprises. This is a strategic advertisement. Specifically, it can also be divided into corporate reputation advertising, after-sales service advertising and other categories.

Brand advertising aims at establishing the brand image of products, improving the market share of brands, and highlighting the spread of brand personality to shape the good image of brands. Brand advertising does not directly introduce products, but focuses on the brand, thus playing a good role in laying distribution channels and promoting the sales of products under the brand.

Conceptual advertising means that enterprises express their views on issues that affect their own survival and development and are closely related to the fundamental interests of the public, so as to attract the attention of the public and public opinion, and ultimately influence legislation or formulate policies and regulations conducive to the development of the industry, or establish and change certain consumption concepts and habits. Conceptual advertising helps enterprises gain long-term benefits.

Four, according to the advertising area classification

According to the different marketing objectives and market regions, the scope of advertising communication is also very different. According to the information dissemination area of advertising media, advertisements can be divided into international advertisements, national advertisements and regional advertisements.

International advertising, also known as global advertising, is an advertising activity planned and implemented by advertisers through international transnational media or media in foreign target markets in order to achieve international marketing goals. It can better aim at the psychological characteristics and needs of the target market in media selection and advertising production skills, and is a necessary means to win foreign consumers, make products quickly enter the international market and open up the international market.

Besides outdoor advertising, what kinds of advertisements are there?

According to different classification methods, advertising types are divided into the following categories:

content

Product advertising, brand advertising, concept advertising, public service advertising

purpose

Informing advertisements, promotional advertisements, image advertisements, suggestion advertisements, public service advertisements and promotional advertisements.

tactics

Single advertisement, series advertisement, concentrated advertisement, repeated advertisement, marketing advertisement, comparison advertisement and persuasion advertisement.

medium

Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements and lunch box advertisements.

With the increase of new media, there will be more and more types of advertisements classified by media.

technique of expression

Video advertising: picture-oriented

Text design advertisement: Text arrangement is the main thing.

Humorous advertising: humorous scenes are the main ones.

Portrait advertisements: movie stars, singers and representatives from all walks of life.

Audio-visual advertising: the rhythm of sound, image and music

Spread range

International advertising, domestic advertising, local advertising, regional advertising

Communication object

Consumer advertising, corporate advertising

main body

General advertising, retail advertising

What types of advertising magazines are there?

Advertising magazines can be divided into professional magazines, industry magazines and consumer magazines. Because readers of all kinds of magazines know very well that they are good media to promote all kinds of professional goods.

trait

Magazines, like newspapers, are also a kind of media in the form of continuous publications that convey information with printed symbols.

First, the storage period is long.

Besides books, magazines are more durable and storable than newspapers and other printed materials. There are many long articles in magazines, so readers will not only read them carefully, but also often read them several times. In this way, the connection between magazine advertisements and readers will increase. A longer storage period is beneficial to the long-term function of advertisements, and the circulation rate of magazines is higher than that of newspapers, which is the advantage of magazines.

Second, there are clear readers.

Professional magazines have a fixed reader level, which can make advertisements go deep into a professional industry. There are many kinds of magazines, such as weekly, monthly, bimonthly and quarterly. From the content, there are politics, military affairs, entertainment, culture, economy, life, education and so on. Professional magazines arrange corresponding reading contents for different readers, so they can be welcomed by different readers.

Third: exquisite printing.

This magazine is well edited and beautifully printed. The front cover and back cover of magazines are often printed in color, with pictures and texts. At the same time, because magazines use excellent printing technology to print, and pay attention to paper, which is generally high-grade Taoist paper, magazine advertisements have excellent and high-grade characteristics. Exquisite printed matter can undoubtedly make readers feel that it is a noble artistic enjoyment when reading. It also has a good means of image expression to express the color and texture of goods.

Fourth, the magazine has a large circulation and a wide distribution.

Many magazines have national influence, some even have world influence, and they are often distributed and sold on a large scale. Taking advantage of this advantage, magazine advertisements undoubtedly have advantages in promoting national goods or services.

Fifth, there is no limit to the available space of magazines, and advertisers can use it to select and display their advertising design skills.

Cover pages, inner pages and inserts can all be used for advertising. Moreover, the location and flexible arrangement of advertisements can highlight the content of advertisements and stimulate readers' interest in reading. At the same time, the arrangement of advertising content can be changed by various techniques, such as folding, inserting, linking and deforming, so as to attract readers' attention.

What are the operation types of advertising media?

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What are the classifications of advertisements?

Advertising classification is divided into hard advertising and soft advertising from the nature of advertising;

From the media, there are: print advertisements (newspapers, magazines, DM, etc. ), film and television advertising (TV, mobile TV), online advertising (Internet), outdoor advertising (platform, Optimus Prime, street signs, etc.). );

First, the concept of public service advertising

Public service advertising refers to raising funds for charity, striving for donations, and advertising activities such as smoking ban, alcohol abstinence, disaster relief, safety, family planning and AIDS prevention carried out by various social welfare organizations, which is an activity of general concern to the society.

Second, the classification of public service advertisements

From the identity of advertisement publishers, public service advertisements can be divided into three types.

1. TV stations, newspapers and other media directly produce and publish public service advertisements, which is their political and social responsibility.

2. Public service advertisements issued by social specialized agencies. For example, public service advertisements such as "Children have the right to education", "Don't discriminate against AIDS patients" and "Protect rare animals" are mostly related to the functions of the releaser.

3. The enterprise releases the produced public service advertisements.

Third, the nature of public service advertising

Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare. It is an advertisement for enterprises or social groups to explain their functions and responsibilities to society to consumers. It refers to an advertisement that serves the vital interests of the public and social fashion without making a profit. It has three characteristics: social benefit, realistic theme and summoning.

What types of outdoor advertisements are there?

The types of outdoor advertisements can be divided into two categories.

The first category is: self-made outdoor advertising, which means that enterprises, institutions, individual industrial and commercial households or other social organizations use signboards, light boxes, neon lights and other media forms to register their registered addresses in their own units and use their own or leased buildings and structures to set names (including logos).

The second category is: commercial outdoor advertising.

Refers to the commercial advertisements with light boxes, neon lights, electronic display devices and exhibition boards on both sides of urban roads, highways and railways, ground parts of urban rail transit lines, river and lake management areas, and squares, buildings and structures. As a carrier, it is installed on a vehicle.

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According to the different characteristics of outdoor advertising, outdoor advertising in China can be roughly divided into two types:

Fixed billboards mainly include:

(1) large billboard

(2) sidewalk billboards

③ Traffic advertisement

Second, mobile advertising mainly includes:

(1) Bus Body Advertisement

② Hot air balloon and spaceship advertisements

Outdoor advertising media can also be divided into electronic and non-electronic categories:

Electronic advertising media include TV walls, LED display screens, neon lights and so on.

1 spotlight billboard

Billboards with spotlights or other lighting devices around them are called spotlight billboards. It is characterized by beautiful appearance, good night lighting effect and clear advertising information.

Two neon lights

Neon tubes are bent into characters or patterns and made into neon tubes of different colors, emitting colorful colors. It can also be combined with electronic control flashing to increase the sense of movement, and the night effect has a strong visual impact.

3 single-column billboard

Billboards are placed on special support columns, most of which are T-shaped or P-shaped. Advertising devices are set on highways, traffic arteries and other places, facing dense traffic and people. Commonly used dimensions are 6m high X65438+ 08m wide, and spotlights are mainly used as lighting equipment.

4 large light boxes

Placed in outdoor special advertising positions such as the external wall, roof or podium of buildings, it is a color billboard during the day and a lighted light box advertisement at night. The advertising lighting effect of medical outdoor advertising light box is better, but it is more difficult to maintain than spotlight billboards, and the lamps used are more prone to wear.

What are the classifications of advertising light boxes?

(1) Open the ultra-thin light box on all sides.

Four-sided ultra-thin light box originated from LCD and LCD backlight technology. Open on all sides, it only takes a few seconds to change the picture, which is convenient for installation and maintenance. Uniform illumination, no "ribs phenomenon", high efficiency and energy saving, 70%-80% energy saving than traditional light boxes. The open frame is made of flash silver-aluminum alloy (other colors can be sprayed), with a thickness of only 28 mm and a width of 40 mm.

② milk tea light box

Ultra-thin and beautiful, energy-saving, high efficiency, convenient installation and maintenance, stable and reliable quality. Compared with the traditional light box with the same area, it saves more than 60% electricity, and the whole light guide surface is uniform and bright. Aluminum frame, beautiful appearance, lightweight, a variety of colors to choose from; The side width is 40mm and the thickness is 25mm.

③ Ordering light boxes

The arc design of the ordering light box can better show the efficiency of the product; Special black aluminum painted frame. The standard sizes are 40 * 40cm, 50 * 40cm, 60 * 50cm and 75 * 50cm.

④ Crystal light box

Crystal light box: side light guide design, uniform light. Transparent crystal frame: when the light box is lit, the frame is bright and beautiful, and the imported optical grade acrylic material has a beautiful appearance; Ultra-thin: the thickness is only 8 mm-10 mm; LED light source: safer, more energy-saving, longer life, and convenient to change pictures; Convenient installation: there are many ways to put it on the table and wall.

⑤ blister lamp box

Blister light box advertising breaks through the traditional two-dimensional expression, and uses three-dimensional modeling to empower people's spatial imagination, which has a strong sense of three-dimensional modeling.

（6）

Signboard light boxes, also known as billboards, can play the role of advertisements, and can be used as billboards at the entrance of shopping malls, hotels, banks and hotels to display products or services that need to be promoted.

（7）

The cloth-drawing light box is made of high-quality aluminum alloy profiles, with 90-degree openings on all sides and frameless side opening. The picture is painted with high-precision inner light cloth. The consumption of light source tube and led is only 3W-6W, which is super energy-saving.

What software does Yi Labao usually use to make Yi Labao without PS?

Yi Labao, or poster stand and display stand, is an upright poster. Yi Labao is common in crowded street passages and is suitable for meetings, exhibitions, sales promotion and other occasions. It is one of the most commonly used portable exhibition tools. So we don't know how PhotoShop should be made? At this time, the manufacturer's sticker can help you.

1. Prepare copywriting and personalized materials.

The copy is concise, to the point, hit the target with one blow, and the text is complicated.