How to express the words on the menu so as not to leave a bad impression on customers?

I don't know if you are a fast food restaurant, an ordinary restaurant or a small chain store. The specific situation should be carefully analyzed and discussed.

1 Lou's answer is very pertinent. Competitors in the same industry and leading brands in the eyes of customers should always follow, learn, appreciate and recreate their practices in their own business.

When I was studying and working in Japan, the slogan on the plate of a Japanese restaurant was: the taste of the heart. Exquisite, warm and lovely fonts and cute cartoons with simple lines are integrated with the atmosphere and cooking sense of the whole store.

When chatting with the manager, he said: Apart from a few restaurants struggling with low prices and poor service, there are only three restaurants:

1. cooking

2. People (feelings of shop assistants and customers)

3. Air (relaxed and warm atmosphere makes guests spend all their money happily)

So, for example, toilet hygiene, lighting, clerk's expression, manners, store decoration, timbre, background music. . . . Aisle, sign. . . It is an important part of the first impression of fuzzy intuition.

Our institute specializes in service industry management research. This kid attributed the soft service index of the hotel industry to more than 30 assessable data, including toilets and lighting. . . Wait a minute.

His answer is that there are 3-5 excellent indicators to impress customers, and the other 20 indicators cannot be lower than the average.

Just like an Olympic champion, if you don't have special skills, you will always rank third and fifth, and no one will pay attention to you; Your strengths are outstanding, and so are your weaknesses. At the critical moment, the boat capsized in the gutter, and the feeling of mixed fish and dragons in high-end restaurants.

In fact, to solve business problems, just like the academic project of graduate school, you first observe and appreciate the overall situation and have a vague and intuitive concept;

Then it is further divided into specific indicators that can be improved, small reasons, data, at least size, advanced or backward.

Then find out the most important two or three factors that can be improved.

After improvement, it will gradually return to the fuzzy overall situation and coordinate other corresponding factors.

This is from the macro and realistic fuzziness to the concrete rational analysis and improvement, and then back to the macro fuzziness of reality.

I think it is not difficult to find a suitable advertising language: 1, 2, 3. . How about multiple choices? (Outstanding features, no obvious loopholes)

The key is the use of font, color, texture and simple lines, which will add icing on the cake to the harmony and service atmosphere of catering.

Few people want to watch music, but everyone wants to watch mtv with beautiful fonts and lyrics.

Your slogan is just the lyrics of the hotel's "taste of the heart". No matter how good and concise the advertising language is, who will read it if the font size, color and texture are not good?