New Year Festival event planning plan

In order to ensure that the activity is effective, it is essential to formulate an activity plan in advance. An activity plan refers to a written plan for a certain activity, specific action implementation details, steps, etc. What are the format and requirements for the activity plan? The following is the New Year Festival activity planning plan I compiled for you, I hope it can help you. New Year's Eve Event Planning Plan 1

1. Event Theme

This event mainly relies on the official platform hosted by "Cloud Shibing". Combining the advantages of the offline service platform of "Shi Bing E-Commerce Company Service Center" and the popularity of the Internet such as "Guizhou E-commerce Cloud", "Taobao" and "JD.com". ***Together we create an online and offline promotion event with the theme of "New Year's goods delivered to the countryside, quality guaranteed". The activities mainly focus on on-site physical exhibitions and online product purchases.

Slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!

2. Activity goals

1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on the spot)

4. On-site incentives will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations)

5. Use this event to re-establish the functionality of the "Cloud Shibing" brand.

3. Activities objects

New Year goods consumer groups in towns and villages in Shibing County; product dealers in Shibing County;

4. Event time

December 12, 20xx to January 12, 20xx

5. Activity location

Service stations in various towns and villages in Shibing County

6. Event content display area setup:

1. Display of new year merchandise and local specialties;

A product display area is planned during the event to display peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages)

2. E-commerce purchasing experience; set up an e-commerce area with an eye-catching location, mainly distributing e-commerce brochures to people coming and going. . Guide consumers to register and purchase, and register merchants who need to join.

Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly based on guidance. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

2. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (If conditions permit, preferential policies for merchants to join can be granted: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)

3. For e-commerce training students and merchants, certain discounts can be given to activities on the day .

7. On-site material details

Omitted

8. Activity process

Work arrangement:

1. On-site flyer distribution

2. Front desk information answer staff

3. Online operators

4. Franchise merchants’ intention to sign the New Year Festival event planning plan 2

1. Purpose of the event

The Spring Festival is the most lively and solemn festival among the traditional festivals in my country. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping. Seek pleasure and happiness while strolling on the streets, and welcome the arrival of the new year while shopping. Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income.

With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" The platform also builds an online trading platform for agricultural specialty product companies, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city", and to encourage township and village e-commerce service stations and points to play their role. , accelerate the transformation of local business marketing models, lay the foundation for the creation of the "Zhuanglang Model" suitable for the development of e-commerce in poor areas, let the people truly experience the impact of the Internet economy, and let merchants truly feel that the e-commerce era has Coming, now it is not a question of whether to do something or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall"

3. Event organization and requirements

1. Hold a kick-off meeting: Zhuanglang is initially scheduled to be held at the New Space E-commerce Training Center on January 18 The first e-commerce "Welcome the New Year and Send New Year's Goods" event kick-off meeting.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. The township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. Delivery within 1.5 kilometers in the same city is free, and delivery beyond 1.5 kilometers is based on domestic standards at the best price.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

4. Target audience

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce to prosper local economy

6. Promotional slogans

1. To buy New Year goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are on sale, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, and agricultural goods are brought to the city to live in Treasures

7. Supermarkets and shopping malls have everything, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send your homesickness

10. This year’s Chinese New Year is different, just because of the New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift certificates: New Year's gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users) for one-time purchases of more than 50 yuan.

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of logistics. Delivery within 1.5 kilometers is free, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivery of New Year's goods: If Zhuang Lang borrows an out-of-towner or Zhuang Lang's friend from other places and places an order of over 500 yuan through the platform, the platform or merchant can help them deliver New Year's goods to their home. The shipping fee will be based on the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets. It can be combined with the Cultural Three Rural Areas

8. Event Promotion

1. WeChat Moments:

a. The New World Customer Service Department is responsible for the WeChat Moments Promotion;

b Marketing and promotion of public accounts;

c. Participating merchants (enterprises) actively participate (forwarding in Moments, posting on major forums in Pingliang City, Baidu Tieba, Weibo )

2. Send out flyers: You can recruit part-time workers and send orders (the number of part-time workers is about 6 people per day). Local promotion: Recruit part-time workers through local promotion, 65 yuan/day, and leave your contact information, x 2 display racks, 2 tables, 1,000 small gifts, starting from January 25th to January 31st ***6

3. Online promotion of life treasures; the production department is responsible for: < /p>

a. Product beautification;

b. Production of banner advertisements;

c. Inspection and test ordering process

4. Media advertising : County TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

9. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , starting from the day when the product is photographed and the plan is established, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon, starting from the date the plan is established, the design must be completed before January 22

Ministry of Commerce: a. From the date the plan is established; b. Collect the required products before January 20

< p> Operations Department: a. From the date the plan is established; b. Implement inventory warehouse and warehouse management; c. Establishment and construction of event venues

Customer Service Department: a. Statistics of daily orders; b. Count the number of registered users; c. Input activity product portfolio

10. Activity cost

The initial estimate is about 100,000 yuan, and it is planned that each merchant will raise part of it, and the county commerce bureau will support part.

11. New Year Goods:

Provided by merchants, create a register to register New Year Goods Festival event planning plan 3

1. Exhibition purpose:

Inherit Chinese traditional customs and culture and stimulate economic consumption during the Spring Festival.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the life content of the communities around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

20xx Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year products. The organizing committee organized activities such as on-site Spring Festival couplet writing, a lucky draw for thousand-yuan gift packs, the God of Wealth giving out red envelopes, and glutinous rice dumpling tasting for the New Year.

6. Exhibition Scope

1. Beverages: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

< p> 2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and bathroom ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festival supplies, kitchenware , smart toys, etc.;

4. Gifts: various gift boxes, flower pots, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, shoes Hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines;

7. Imported goods: from all over the world Specialty foods, etc.;

7. Activity format

1. Thousand-yuan gift pack lottery: Customers who purchase over 50 yuan can get a lottery ticket from the merchant for free. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing character, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year products and send it directly to units and enterprises to promote group buying while promoting products.

6. Artistic performances: lion dance, guzheng performance, pipa performance, and singing of representative Spring Festival songs.

7. Cutting window grilles: The skill of cutting window grilles will be taught on site.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the same city, and maximizing the attraction of potential consumers around Xindicheng and even the whole city. .

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: ads can be placed in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

5. Glider