Recently, the bilingual live broadcast of New Oriental has become a hit. Will you be more willing to pay for the launch of the knowledge anchor?

"When I was a child, my words didn't convey my meaning. When I grew up, I didn't mean it."

Pessimism is foresight, objectivity is wisdom.

"Life will be difficult for a while, but life will not be difficult for a lifetime."

These eloquent sentences are from Dong, the anchor of the "Oriental Selection" of New Oriental.

From an English teacher to a "vegetable seller", New Oriental experienced the pain of transformation, and finally got a counterattack because of the anchor's "poetry book in his stomach".

Half a year ago, Yu's announcement of transformation was ridiculed by everyone, and some people advised Yu to learn from Luo Yonghao.

Live broadcast of agricultural products, at the worst time, only two people placed orders sporadically.

After half a year, New Oriental brought goods in a new way. In three days, sales increased by 6.5438+0.777 million yuan. Today, there are 4.74 million fans.

On the day of June 10, the sales of 18 hours reached14,689,500 yuan, an increase of nearly 30 times compared with the beginning of the broadcast.

The source of this explosion all points to the treasure sales staff of New Oriental.

The source of this explosion all points to the treasure sales staff of New Oriental.

Dong, a bilingual anchor known as "Zhongguancun Jay Chou", sells goods while taking English classes:

What is the original steak cut? Original cutting.

I hope the meat is cooked when ordering. Medium rare.

When introducing books to the audience, he can learn about astronomy and geography:

I'll tell you about the history of Huo Qubing's keeping wolves in Xu Xu, and describe the brotherhood between Su Shi and Su Zhe with my own personal experience and that of my younger brother.

When you immerse yourself in his unique views on A Brief History of Mankind, he will become a philosophy teacher and speak Kant's moral laws.

You think you are sitting in the classroom of a university, immersed in the erudition of Professor Kan Kan, but in fact, this is just a live broadcast room.

The entertainment with goods is refreshing.

No family, yelling at the double-click 666, no screaming music and urging, only gentle selling of goods, interspersed with teaching English, occasionally writing a few beautiful words, without creating anxiety, wealth and frugality are left to people to choose.

Such a unique live broadcast room has made many people lament that "there is too much knowledge and I like this way of bringing goods" and "let the children weld in this live broadcast room during the summer vacation".

After a lapse of half a year, New Oriental teachers, who are famous for telling jokes, integrated teaching with commodities and opened up a new way of live broadcast.