In order to intercept Pinduoduo, Ali launched the Taobao Special Edition APP. Is the spring of low-priced sellers coming?

It is unknown whether the spring of low-priced sellers will come, but consumers' shopping experience will definitely increase. I don't know if you have such an experience during the Spring Festival. In addition to grabbing red envelopes to send blessings, the WeChat group at home also has a link screen. Yes, I was crossed out by Pinduoduo's spelling link this year.

In fact, it can also be seen that this is a trend. The number of users accumulated in Pinduoduo last year has reached 300 million, which is enough to pose a certain threat to platforms like Taobao, and the most important thing is that Pinduoduo has successfully made a "social" e-commerce model that Taobao has never had before, which makes people look forward to its future development space when they see the next Taobao. Therefore, in order to benchmark Pinduoduo, Taobao has taken a series of related measures. For example, Taobao's "Love Number" during the Spring Festival and the recently launched "Taobao Special Edition APP".

Taobao Special Edition puts the "9.9" package in a particularly important position, instead of the previous main promotion, in order to prevent Pinduoduo, an e-commerce platform taking a low-cost route, from seizing more users and markets. Because the gameplay is similar to that of Pinduoduo, many people in the industry think that Ali's move is to mark Pinduoduo, and the battle for e-commerce platform for urban people and middle-aged and elderly people below the 3-4-5 line has started.

For consumers, the birth of various consumption patterns and new ways of playing will definitely bring them more and fresher shopping experiences. Therefore, once the competition between Taobao and Pinduoduo begins, I believe many consumers will find more shopping methods that suit them.