Bmw sales words 800 words

"Participation", "sharing" and "expansion" have become the three key words of BMW brand communication in China in the new stage. It pays more attention to customer experience and hopes to enrich brand culture from customers and potential customers.

Take "BMW Carnival" as an example, its biggest difference from previous years is that it does not accept individual registration from consumers, and it must be registered in the form of a three-person group, paying more attention to participation and sharing.

Zhang Qian, the electronic marketing manager of BMW China Marketing Department, said that the conventional communication method is actually one-way communication, such as advertising or doing activities. But it is difficult to cause the market to scream. Under the theme of "With Passion" brand promotion this year, BMW hopes that more consumers can participate and share their stories.

"We are not concerned about who you are and what you are doing. It's how you do it and what kind of goal you want to achieve. " Zhang Qian said that these ordinary people express themselves and their fun in extraordinary ways in their ordinary work. "We hope to cheer for their passion and hope to cheer for everyone to get the final joy." .

In the China market of 65.438+0.3 billion, BMW's brand culture is increasingly accepted and respected by the public. This kind of BMW is bound to scare competitors, but BMW seems to be addicted.

Although this is still a small platform, it is mainly within the scope of BMW's own employees, dealers and car owners. However, Mei Xiaoqun said that this was pre-war political and ideological work, and next year we will use this platform to try to attract more ordinary people to join in and share their stories.