The Content and Expression of Nongfu Spring Advertising Information

When it comes to Nongfu Spring, people will unconsciously think of its slogan "Nongfu Spring is a little sweet", and then a feeling of natural purity will come to mind. After more than 20 years of development, Nongfu Spring has taken the first place in domestic bottled drinking water. Of course, the success of Nongfu Spring is inseparable from the brand planning of Nongfu Spring step by step. Of course, the rapid development of Nongfu Spring in recent years is not only related to product quality, but also inseparable from its advertising copy in a year.

0 1 Nongfu Spring is a little sweet. "

It has only seven words, and the adjective "a little sweet" is both life-oriented and grounded. Simply combine it to make this copy catchy. The advertisement of Nongfu Spring 1998 "Nongfu Spring is a little sweet" has laid a good foundation for the development of the whole Nongfu Spring, and it is also the most classic advertisement of Nongfu Spring.

We don't produce water,

As consumers, we are just porters of nature. When we see this sentence, we think that the water in Nongfu Spring comes from nature, which is different from the artificially processed tap water, that is, we put the water in nature into bottles and send it to consumers. "We don't produce water, we are just porters of nature", which on the one hand reflects the purity and clearness of aquatic products, on the other hand, we pretend to be porters and let consumers trust us, which further proves that Nongfu Spring is sweet. This is the success of brand marketing, which accurately shaped USP, improved brand awareness, promoted product sales, and then accelerated the development of Nongfu Spring.

I shot a bottle of Jiangshan.

This is a copy of the joint venture between Nongfu Spring and the Forbidden City on 20 18. The copy of "I laid a bottle of Jiangshan" not only conforms to the tonality of joint venture with the Forbidden City, but also embodies the image of Nongfu Spring as a "nature porter" and highlights the quality of water.